CIM Academy Digital Marketing
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CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
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Digital to account for nearly a quarter of ad budgets by 2015

Digital to account for nearly a quarter of ad budgets by 2015 | CIM Academy Digital Marketing | Scoop.it
This is up sharply, compared with 16.1 percent in 2011. Why is it rising? The ads are harder to ignore than in other advertising channels.
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Bernadette Coleman's curator insight, September 3, 2013 5:40 PM

Love it!

Garry Martin's curator insight, September 25, 2013 1:47 PM

Direct communication to the target consumer, we spend more time looking at our smart phones than anything else.

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Case study: do Facebook promoted posts work?

Case study: do Facebook promoted posts work? | CIM Academy Digital Marketing | Scoop.it
If there’s one thing guaranteed to get Facebook page owners riled up, it’s a change to the Edgerank algorithm.
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Controversial James Bond Heineken Spot Shakes Up Viral Chart | Digital - Advertising Age

Controversial James Bond Heineken Spot Shakes Up Viral Chart | Digital - Advertising Age | CIM Academy Digital Marketing | Scoop.it
the buzz surrounding heineken's campaign has little to do with the ad itself. rather, the fuss is all about how bond is forsaking his sacred vodka martini.

 

New viral chart from Adage|digital

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How cutting-edge technology is changing the face of display advertising

How cutting-edge technology is changing the face of display advertising | CIM Academy Digital Marketing | Scoop.it
How technology is changing the face of display marketing...
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Brands seeking ROI metrics for Facebook : News from Warc.com

Brands seeking ROI metrics for Facebook : News from Warc.com | CIM Academy Digital Marketing | Scoop.it

WARC reports that recent research by Facebook covering 63 ad campaigns found that the majority delivered 3 x the original expenditure!

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Irn-Bru 'push-up bra' ad cleared despite more than 170 complaints

Irn-Bru 'push-up bra' ad cleared despite more than 170 complaints | CIM Academy Digital Marketing | Scoop.it
Viewers complained soft drink ad featuring mother showing off her cleavage to her son's friends was sexist and inappropriate. By John Reynolds
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Mobile adspend to surge: News from Warc.com

Mobile adspend to surge: News from Warc.com | CIM Academy Digital Marketing | Scoop.it

WARC, the largest source of intelligence on marketing, advertising, media and research reports Gartner study revealing mobile adspend will reach $20.6 bn by 2015.

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INFOGRAPHIC: Google, Facebook, Twitter And The Evolution Of Digital Advertising ~ Sociable360.com | Useful Social Media, Blogging, SEO & Marketing Resources.

INFOGRAPHIC: Google, Facebook, Twitter And The Evolution Of Digital Advertising ~ Sociable360.com | Useful Social Media, Blogging, SEO & Marketing Resources. | CIM Academy Digital Marketing | Scoop.it

Google, Facebook, Twitter And The Evolution Of Digital Advertising

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Ivy Ng's curator insight, April 9, 2014 4:58 PM

Advertising has changed from the normal and traditional mediums of newspaper, flyers and billboards etc. There is still that type of medium still used for advertising but now everything has started to incorporate digital into there media channels to target and promote their message to consumers who are engaged with technology and that this incorporates social media, online, television and smartphones. This encourages co-creation between consumer and the brand to have a closer relationship with the brand and to feel apart of something that the brand created. An example would be like Coca Cola with their Share A Coke or Oreo's create your own cookie.

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UK TV viewers will watch more than 1trn ads in 2012

UK TV viewers will watch more than 1trn ads in 2012 | CIM Academy Digital Marketing | Scoop.it
Just 6% of UK consumers own a TV with built-in Wi-Fi despite the fact that in the past three years more TVs have been sold in the UK than there are households.

 

One for Integrating digital media and branding delegates - TV ads still rule!

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The real time world of display advertising. Part two: dynamic creative

The real time world of display advertising. Part two: dynamic creative | CIM Academy Digital Marketing | Scoop.it

Disruptive technological advancements in display advertising have opened a wealth of options for marketers. They can optimise as never before by running personalized, cost-effective, scalable campaigns, in real time.This is a key area for digital marketing delegates!

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