CIM Academy Digital Marketing
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CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
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The Mobile Playbook

The Mobile Playbook is a resource guide from Google to help businesses win with mobile. It features insights, case studies and recommendations on how any business can operationalize mobile.
CIM Academy's insight:

Useful update for Mobile Marketing in Practice!

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Digital to account for nearly a quarter of ad budgets by 2015

Digital to account for nearly a quarter of ad budgets by 2015 | CIM Academy Digital Marketing | Scoop.it
This is up sharply, compared with 16.1 percent in 2011. Why is it rising? The ads are harder to ignore than in other advertising channels.
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Bernadette Coleman's curator insight, September 3, 2013 5:40 PM

Love it!

Garry Martin's curator insight, September 25, 2013 1:47 PM

Direct communication to the target consumer, we spend more time looking at our smart phones than anything else.

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#ItsABoy - The #RoyalBaby marketing stunts begin

#ItsABoy - The #RoyalBaby marketing stunts begin | CIM Academy Digital Marketing | Scoop.it
Tweet It didn't take long for the Royal baby themed marketing to begin.
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Irn-Bru 'push-up bra' ad cleared despite more than 170 complaints

Irn-Bru 'push-up bra' ad cleared despite more than 170 complaints | CIM Academy Digital Marketing | Scoop.it
Viewers complained soft drink ad featuring mother showing off her cleavage to her son's friends was sexist and inappropriate. By John Reynolds
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Write Perfect Post | Social Media Today

Write Perfect Post | Social Media Today | CIM Academy Digital Marketing | Scoop.it
This breaks down the steps you should take to have successful posts on a number of social networks.
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» Risk and reputation: preparing for business reality

» Risk and reputation: preparing for business reality | CIM Academy Digital Marketing | Scoop.it
Publisher of special-interest content to the world’s leading media brands.
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What are Google Hangouts and how can marketers use them? | CAM Foundation - Marketing Communications and Digital Marketing Specialist QualificationsCAM Foundation – Marketing Communications and Dig...

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Social media advertisers responsible for user generated content they 'positively invite', says CAP

Social media advertisers responsible for user generated content they 'positively invite', says CAP | CIM Academy Digital Marketing | Scoop.it
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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | CIM Academy Digital Marketing | Scoop.it

Turn out, something as simple as tweaking the color of a button change user behavior or endear people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design.


Via DanielDoherty, Nick Baggott, gillkelley
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Callum Wood's curator insight, August 18, 2013 11:41 PM

This article represents a specific component of branding which is color. It not only describes the importance of color in branding and the large effects of color on consumers, but points out that a lot of companies logos who’s colors we thought to just be random and have no meaning behind them, have actually been carefully thought out and developed to create a strong brand and to create consumer response. This aspect of color for branding points out that such little things can affect sub conscious thoughts towards brands, so it is very important to consider every single aspect of everything that represents your brand when branding effectively.

Abby Sy Roldan's comment, August 20, 2013 7:30 AM
@Callum. What a very interesting article. Using colour is a marketing tool to make brands more easily identifiable to consumers. Colour creates a sense of feeling. It changes the way we think about a brand. In the article, the colour blue triggers emotions such as credibility, calming, clean, focused, medical, professional, judicial, power, business like. With Facebook, using the colour blue it was trying to trigger a specific type of emotion. In the article blue means Trust, Dependable and Strength. The use of colour plays a major role in how we analyse brands and companies such as Facebook use it well to create a sense of positive emotion towards the brand.
Matt West's comment, August 21, 2013 5:17 AM
Great articles and points raised here Callum. I agree with all of them and find it interesting to know that most of the colours of brands we see today are not just random. Very interesting how the colours of brand can effect our sub conscious thoughts for the positive or negative.
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Keyword targeting: Twitter’s new high-performance marketing engine | The Wall Blog

Keyword targeting: Twitter’s new high-performance marketing engine | The Wall Blog | CIM Academy Digital Marketing | Scoop.it
Twitter's recently announced keyword ad targeting has enormous potential for delivering messages based on the content of user tweets, but will require careful
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New World Marketing | Visual.ly

New World Marketing | Visual.ly | CIM Academy Digital Marketing | Scoop.it
One of many other industries affected by the Internet age has definitely been marketing. Because marketing is all about communication, the Internet ha
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Long Live the Email! | Visual.ly

Long Live the Email! | Visual.ly | CIM Academy Digital Marketing | Scoop.it
Statistics show that email is still the most powerful tool a small business has in it's tool box. Here is an interesting infographic about maximizing
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The great mobile marketing debate| Official CIM magazine - The Marketer

The great mobile marketing debate| Official CIM magazine - The Marketer | CIM Academy Digital Marketing | Scoop.it
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10 easy ways to get more retweets

10 easy ways to get more retweets | CIM Academy Digital Marketing | Scoop.it
Getting people to retweet you is easier than you might think. Try a few of these tips and watch your Twitter engagement soar.
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The Future of Mobility [Infographic]

The Future of Mobility [Infographic] | CIM Academy Digital Marketing | Scoop.it

An astounding 80 percent of the world’s population now has a mobile phone—and 84 percent is unwilling to go a single day without their phone. About 45 percent of Americans say they can’t go more than a few hours without checking their phones. In 2012 there were five billion mobile phones in the world—1.8 billion of these were smart phones.


Facebook now reaches 76 percent of the smartphone market, and it accounts for 23 percent of total time spent using apps each month.

The next five most used applications are Google apps, and they account for 10 percent of app usage time. One of the latest smartphone trends is that things are getting less touchy but more sensitive. Gestures and other non-tap inputs are on the rise. Casting a sidelong glance, for example, can pause a video. Some apps are being developed that will switch from manual to voice to text to gesture, depending on what you are doing...


Via Lauren Moss
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Christel Binnie's curator insight, July 10, 2013 10:09 PM

80 percent of the world’s population now has a mobile phone, and other interesting facts.

sophiedesc's curator insight, July 19, 2013 7:21 AM

Mobile Commerce: 

 

> "Mobile Shopping accounted for 11% of e-commerce in the 4th quarter of 2012 (up from 3% 2 years earlier)."

> Roughly 58% of smartphone users have made purchases on their smartphones.

> These Mobile Shoppers typically use smartphones for 50 to 60% of the Shopping."

Katie Muirhead's curator insight, August 20, 2014 12:17 PM

Seeking to manage our attention and avoid distraction is one thing, but first we need to be aware of where our attention is going. As smartphones are increasingly used, this infographic highlights in just what way we use our phones. 1 in 5 people check their phone every ten minutes... something tells me that the smartphone may be one of the biggest sources of modern distraction!

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50 Reasons Your Website Deserves to Be Penalized By Google

50 Reasons Your Website Deserves to Be Penalized By Google | CIM Academy Digital Marketing | Scoop.it
Google’s on an uncompromising mission. It wants to give its users access to accurate information, unique content and the finest writers.
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Bringing Together Paid, Owned, and Earned Media

Bringing Together Paid, Owned, and Earned Media | CIM Academy Digital Marketing | Scoop.it
Without clear strategies internally, it's really hard for any brand to know what's actually working across all areas of paid, earned, and owned media. Here's how to intertwine paid, owned and earned media to create an integrated marketing approach.
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Social Media Innovation - What's Coming Next? - Technology Digital

Social Media Innovation - What's Coming Next? - Technology Digital | CIM Academy Digital Marketing | Scoop.it
Social Media Innovation - What's Coming Next?
Technology Digital
Social media has grown beyond the realms of networking and offers much more value to the users from branding to crowdsourcing.

Via Peter Wilkinson www.peter.uk.com
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Peter Wilkinson www.peter.uk.com's curator insight, June 21, 2013 10:36 AM

Rethinking social media strategy, but social media is not stand alone nor does it work in isolation - inside out branding and beyond!...what is your perspective?

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How to become your own DIY PR consultant

How to become your own DIY PR consultant | CIM Academy Digital Marketing | Scoop.it
Making sure your shiny new app gets the recognition it deserves is tough - but there's a lot you can do yourself, as the BBC's Fiona Graham finds out
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SEO landing page tips: 10 tips for intent to content

SEO landing page tips: 10 tips for intent to content | CIM Academy Digital Marketing | Scoop.it
Search Engine Watch has posted an article with seo landing page tips by Grant Simmons. According to the article, keywords are not that important: it’s all about aligning the content on a landing page to the intent of the visitor.

Via DanielDoherty, Nick Baggott
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A Mention on Google+ Drives More Sales Than One on Facebook, Study Finds - SocialTimes

A Mention on Google+ Drives More Sales Than One on Facebook, Study Finds - SocialTimes | CIM Academy Digital Marketing | Scoop.it
Google+ shares are more valuable to merchants than referrals from Twitter or Facebook, according to an analysis of $5 million worth of online purchases that came through the social commerce platform Addshoppers.com.
CIM Academy's insight:

US study of social media sales channels

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Chief Marketing Officers and Social Media | Visual.ly

Chief Marketing Officers and Social Media | Visual.ly | CIM Academy Digital Marketing | Scoop.it
As you may know, social media is changing the face of modern marketing. CMOs or chief marketing officers are starting to invest in social media platfo
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