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CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
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Abandoned basket emails: creative vs. best practice?

Abandoned basket emails: creative vs. best practice? | CIM Academy Digital Marketing | Scoop.it
When it comes to abandoned baskets, all digital marketers worth their salt should be thinking about how to get their hands on every penny that is not being converted on their websites.
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Link physical and virtual worlds - improving promotional efficiency

Link physical and virtual worlds - improving promotional efficiency | CIM Academy Digital Marketing | Scoop.it
The explosion of the internet in the past 20 years has radically changed the way companies promote their products. Creating a bridge between your online and offline strategies is essential for gaining efficiency in your promotions.
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Infographic: social media use by gender, age and network

Infographic: social media use by gender, age and network | CIM Academy Digital Marketing | Scoop.it
Pew Internet released a study back in February entitled, “The Demographics of Social Media Users” which keyed into the social media use by gender, age and network (and ethnicity).
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10 charities and how they use Pinterest

10 charities and how they use Pinterest | CIM Academy Digital Marketing | Scoop.it
Much of the work we do on the Econsultancy blog focuses on major consumer brands and how they use various marketing channels, but we occasionally get asked why we rarely mention charities.
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Eight ways Google Universal Analytics will change the way businesses use data

Eight ways Google Universal Analytics will change the way businesses use data | CIM Academy Digital Marketing | Scoop.it
Universal Analytics is the next iteration of Google Analytics, and last month it launched into public beta.
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A Road To Success Using Social Media [INFOGRAPHIC] - AllTwitter

A Road To Success Using Social Media [INFOGRAPHIC] - AllTwitter | CIM Academy Digital Marketing | Scoop.it
A Road To Success Using Social Media [INFOGRAPHIC]
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Top 4 Social Media Time Management Tips

Top 4 Social Media Time Management Tips | CIM Academy Digital Marketing | Scoop.it
How many times have you sat down at your computer, logged onto Facebook and then realized you spent an hour or more? This happens all the time. Don't get sucked into Social Media! As a small business owner your time is valuable.
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EMarketer: More Companies Using Real-Time Marketing As Social Media Analytics Improve

EMarketer: More Companies Using Real-Time Marketing As Social Media Analytics Improve | CIM Academy Digital Marketing | Scoop.it
EMarketer reports that many businesses are leveraging social analytics vendors, digital agencies and PR firms for a variety of real-time marketing initiatives, moving beyond simply analyzing their social media data to gauge brand awareness or...
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Mobile Optimisation Strategy: Responsive Design or Standalone Site? - iCrossing

Mobile Optimisation Strategy: Responsive Design or Standalone Site? - iCrossing | CIM Academy Digital Marketing | Scoop.it
Lately there has been a lot of talk about mobile optimised websites. Mobile usage is on the rise. A recent audit of our own clients showed an average growth
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What Causes Social Media Crises, And How Do They Spread? [INFOGRAPHIC] - AllTwitter

What Causes Social Media Crises, And How Do They Spread? [INFOGRAPHIC] - AllTwitter | CIM Academy Digital Marketing | Scoop.it
What Causes Social Media Crises, And How Do They Spread? [INFOGRAPHIC]
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Social media for prehistoric firms

Social media for prehistoric firms | CIM Academy Digital Marketing | Scoop.it
The owners of a Colorado hotel are spending big on a dinosaur-themed renovation, and the social media exposure they hope will make their property a hit.
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How to Avoid PR Disaster With a Social Media Policy

How to Avoid PR Disaster With a Social Media Policy | CIM Academy Digital Marketing | Scoop.it
To reduce the risk of social media blunders gone viral, develop a company-wide policy that defines acceptable (and unacceptable) social media behavior, and dictates how employees can effectively communicate your brand culture, voice, and message.
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Digital Marketing and The Impact of Video

Digital Marketing and The Impact of Video | CIM Academy Digital Marketing | Scoop.it
We strive to improve our clients lives with our time saving services (by Busy Lizzie)
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20 Twitter Hashtags That Will Turn You Into an Entrepreneurial Rock Star (Infographic)

20 Twitter Hashtags That Will Turn You Into an Entrepreneurial Rock Star (Infographic) | CIM Academy Digital Marketing | Scoop.it
Did you know that Twitter handles more search queries per month than Yahoo! and Bing combined? Up until this point, I've been using Twitter as a social tool

Via Stan Smith, Ivo Nový
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Christian Faisy's comment, April 28, 2013 11:48 AM
good infography
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12 telling social media personalities

12 telling social media personalities | CIM Academy Digital Marketing | Scoop.it
  The infographic, created by First Direct Bank, shows 12 distinct different personalities of people who are on social networks. Ultras Dippers Deniers Virgins Lurkers Peacocks Ranters Changel...
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Simplifying content marketing confusion

Simplifying content marketing confusion | CIM Academy Digital Marketing | Scoop.it
Content Marketing is the new buzzword. And as with buzzwords, every agency is trying to capture a slice of the action – but this means they all have their own definitions. Which leads to confusion.
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Use Of Social Media As A Source Of Information | Alex Shaikh Dot Com

Use Of Social Media As A Source Of Information | Alex Shaikh Dot Com | CIM Academy Digital Marketing | Scoop.it
Web developing professional with diversified experience in advertising, marketing & SEO.
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4 Incredibly Easy Ways To Use Social Media To Promote Your Event [INFOGRAPHIC] - AllTwitter

4 Incredibly Easy Ways To Use Social Media To Promote Your Event [INFOGRAPHIC] - AllTwitter | CIM Academy Digital Marketing | Scoop.it
4 Incredibly Easy Ways To Use Social Media To Promote Your Event [INFOGRAPHIC]
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The Emerging Multiple Screen Story [graphic and BBC Study]

The Emerging Multiple Screen Story [graphic and BBC Study] | CIM Academy Digital Marketing | Scoop.it
It's doubtful that many people would disagree with the belief that our behaviours in how, where and when we consume content - the evolved way of saying what we used to describe as reading the paper...

Via Ubleam
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gillkelley's curator insight, April 26, 2013 2:36 AM

Some interesting insight from a BBC study about the evolving mobile content story.

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Why Are Some Companies Still Afraid Of Social Media?

Why Are Some Companies Still Afraid Of Social Media? | CIM Academy Digital Marketing | Scoop.it
Andrew Grill talks about why some companies are still afraid of social media.
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Digital Marketing Budgets - Blog About Infographics and Data Visualization - Cool Infographics

Digital Marketing Budgets - Blog About Infographics and Data Visualization - Cool Infographics | CIM Academy Digital Marketing | Scoop.it
The Digital Marketing Budgets infographic from 6smarketing.com is a digital marketing calculat...
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The Rules of Engagement: 3 Tips to Hook your Social Media Audience

The Rules of Engagement: 3 Tips to Hook your Social Media Audience | CIM Academy Digital Marketing | Scoop.it
Keep reading for a few ideas about how to make your audience care about what you have to say while enticing them to respond to your posts. After all, social media efforts aren’t nearly as powerful if they’re mostly one-sided conversations.
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The Ultimate #Socialmedia Marketing Mindmap - Caroline Baxter

The Ultimate #Socialmedia Marketing Mindmap - Caroline Baxter | CIM Academy Digital Marketing | Scoop.it
I found this Great socialmedia marketing mindmap, clearly defining the key elements and components of social media built up around your brand.
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How H&M uses Facebook, Twitter, Pinterest and Google+

How H&M uses Facebook, Twitter, Pinterest and Google+ | CIM Academy Digital Marketing | Scoop.it
H&M is rated as one of the world’s top 25 brands, so it’s a great candidate for one of our posts looking at how brands use the four main social networks.
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