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CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
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5 Reasons Why Social Media Is So Influential [INFOGRAPHIC] - AllTwitter

5 Reasons Why Social Media Is So Influential [INFOGRAPHIC] - AllTwitter | CIM Academy Digital Marketing | Scoop.it
5 Reasons Why Social Media Is So Influential [INFOGRAPHIC]
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Social Media in Transport: The key to better customer service?

Social Media in Transport: The key to better customer service? | CIM Academy Digital Marketing | Scoop.it
Public transport organisations around the globe are increasingly adopting social media strategies as they begin to realize its potential for providing updated travel information and outstanding cus...
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How social media is being used in the transport industry

 

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Three examples of the psychology of social networks influencing user behavior

Three examples of the psychology of social networks influencing user behavior | CIM Academy Digital Marketing | Scoop.it
As the social media landscape has evolved, marketers have focused on the trends and psychology of sharing.
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Why Search, Social Media and Content are Vital for Your Company’s Success

Why Search, Social Media and Content are Vital for Your Company’s Success | CIM Academy Digital Marketing | Scoop.it

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The State of Mobile Marketing | Visual.ly

The State of Mobile Marketing | Visual.ly | CIM Academy Digital Marketing | Scoop.it
In this visual guide you’ll see how users are interacting with the web and different social networks from their mobile devices
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Content Marketing's New Trend: Doing More With Less | Social Media Today

Content Marketing's New Trend: Doing More With Less | Social Media Today | CIM Academy Digital Marketing | Scoop.it
To get noticed by consumers and their influencers (bloggers), we need to do A LOT OF WRITING! As the world of traditional marketing tactics continues to morph in to a content marketing focused world we are facing new predicaments.
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What is Your Myers Briggs Social Media Type? [INFOGRAPHIC]

What is Your Myers Briggs Social Media Type? [INFOGRAPHIC] | CIM Academy Digital Marketing | Scoop.it
Have you ever taken the Myers Briggs test? It is an assessment based on Carl Jung’s theory of psychological types that looks at what kind of characters peo
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Interesting alternative segmentation method

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How far should programmatic marketing go?

How far should programmatic marketing go? | CIM Academy Digital Marketing | Scoop.it
There is a rise in 'machine marketing' underway. This is most evident in digital marketing, where algorithms and automation can help create efficiencies across campaigns.
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The Key Elements Of Social Media Optimization - Integrated Alliances

The Key Elements Of Social Media Optimization - Integrated Alliances | CIM Academy Digital Marketing | Scoop.it
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Understanding Facebook’s EdgeRank | Social Media Today

Understanding Facebook’s EdgeRank | Social Media Today | CIM Academy Digital Marketing | Scoop.it
A recent controversy over average Facebook Page reach led Facebook to publicly announce the four main factors it uses to determine the reach each Page post gets.
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Developing a multilingual content marketing strategy

Developing a multilingual content marketing strategy | CIM Academy Digital Marketing | Scoop.it
For digital marketers, content marketing is top of the priority list for 2013. And as more of the world gets online, the global audience for content is growing fast.
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37 Ways to Use Social Media to Market Your Website

37 Ways to Use Social Media to Market Your Website | CIM Academy Digital Marketing | Scoop.it

The key to every site’s success is through good marketing and promotion. Even if you have really good and substantial content on your site, you still need to promote it to avoid getting left behind the competition. In the internet community, the best way to achieve an increase in website traffic and revenue is to take advantage of social media. When used correctly, this tool can provide a platform for brand awareness, exposure, networking, and a huge boost in traffic & sales.

 

Since there are so many different definitions of social media, let’s clarify what we’re talking about here. Social media are primarily Internet- and mobile-based tools for sharing and discussing information. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences.


Via Debe Maxwell www.iCharlotteRealEstate.com, Steve Mattison, Raphael Doctah Love, The Fish Firm
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Salima SEGHIR's curator insight, January 24, 2013 1:01 AM

Des précisions intéressantes...

Lalita Krishna's curator insight, January 25, 2013 8:17 AM

Good synopsis.

Ruth Bass's curator insight, March 23, 2013 2:58 PM

add your insight...

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16 ways to use Pinterest for PR | Articles | Home

16 ways to use Pinterest for PR | Articles | Home | CIM Academy Digital Marketing | Scoop.it
It's not just social media's newest darling. It could be the public relations industry's, too.
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Planting Seeds: How to Grow Your Business With Social Media

Planting Seeds: How to Grow Your Business With Social Media | CIM Academy Digital Marketing | Scoop.it
Like a tree, your online business is only as strong as its roots.
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100 frequently used digital marketing acronyms

100 frequently used digital marketing acronyms | CIM Academy Digital Marketing | Scoop.it
When I first started working in the internet industry, back in 1874, a colleague said to me that I shouldn’t be daunted by the ridiculous number of acronyms that are seemingly used on a daily basis. I’d learn them in good time, he said.
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Twitter optimisation - social media and SEO

Twitter optimisation - social media and SEO | CIM Academy Digital Marketing | Scoop.it
There are some simple strategies you can use to make your tweets more effective.
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Female Entrepreneurs Say SEO and Social Media Are the Future of SMB Marketing

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New patent law will help UK business

New patent law will help UK business | CIM Academy Digital Marketing | Scoop.it
British inventors and entrepreneurs will be able to save thousands of pounds in the cost of patenting their new ideas under rules to be agreed by Vince Cable this week.
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social-media-cheat-sheet1.png (1000x2990 pixels)

social-media-cheat-sheet1.png (1000x2990 pixels) | CIM Academy Digital Marketing | Scoop.it
CIM Academy's insight:

The small business social media cheat sheet

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Social media measurement: Is Google Analytics getting it wrong?

Social media measurement: Is Google Analytics getting it wrong? | CIM Academy Digital Marketing | Scoop.it
Social media attribution is BIG news.
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71% of businesses plan to spend more on digital marketing technology in 2013

71% of businesses plan to spend more on digital marketing technology in 2013 | CIM Academy Digital Marketing | Scoop.it
Just over two-thirds (71%) of businesses are planning to increase their spend on digital marketing technology this year, down marginally from 74% in 2012.
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64 Google+ Content Strategies [Infographic]

64 Google+ Content Strategies [Infographic] | CIM Academy Digital Marketing | Scoop.it
Google+ isn't only a social network. It's the very backbone (and future) of Google itself. As Brian Clark wrote yesterday, Author Rank is the real deal.
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How to Make Your Marketing Content Shareable - Anna Rydne Communicate (your) Skills

How to Make Your Marketing Content Shareable - Anna Rydne Communicate (your) Skills | CIM Academy Digital Marketing | Scoop.it
You can't create marketing content that guaranteed will go viral, but what you can do is to create shareable content, that has the opportunity to go viral.
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Marketers Are From Mars: Their Digital Behaviors Differ From Consumers'

Marketers Are From Mars: Their Digital Behaviors Differ From Consumers' | CIM Academy Digital Marketing | Scoop.it
Marketing Strategy - Marketers are not typical consumers: They're more likely than other online consumers to explore new digital environments, own a smartphone, and use various digital media frequently.
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Shift from PC to tablet quickens: News from Warc.com

Shift from PC to tablet quickens: News from Warc.com | CIM Academy Digital Marketing | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
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