CIM Academy Digital Marketing
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Once upon a timeline... [Facebook as a storytelling tool]

Once upon a timeline... [Facebook as a storytelling tool] | CIM Academy Digital Marketing | Scoop.it

Via The Digital Rocking Chair
CIM Academy's insight:

Great article about using Facebook as a storytelling tool.  Good advice too - use Facebook pages and not profiles.

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The Digital Rocking Chair's curator insight, November 19, 2013 2:17 PM

A look at how creative practitioners are using familiar social media tools as either standalone story platforms or as part of a wider story world.

Carmen Beatriz Fernández's curator insight, November 20, 2013 3:11 PM

FaceBook como herramienta del storytelling....

Jean-François Dubos's curator insight, November 21, 2013 4:43 AM

Excellents exemples d'usage des Facebook Pages pour faire du story telling

CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
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What Are the Most Critical Digital Marketing Technology Capabilities?

Source: Forbes Insights / Oracle Marketing Cloud [download page] Notes: Some 62% of brand and agency representatives around the world are satisfied (top-2 box score on a 5-point scale) with how well their current marketing technology is meeting their...
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Social media and analytical capabilities are the most desired characteristics.
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4 Ways Event Social Media Strategies Are Changing

4 Ways Event Social Media Strategies Are Changing | CIM Academy Digital Marketing | Scoop.it
Find out why your event social media strategy needs review and how other event professionals are making changes to stay ahead of the curve.
CIM Academy's insight:
This article highlights key Event social media strategies
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Getting to grips with social media marketing

Getting to grips with social media marketing | CIM Academy Digital Marketing | Scoop.it
Are you confused by the mass of social media marketing tools available? This decision tree helps choose the right tool with LinkedIn the clear B2B winner
CIM Academy's insight:
This article highlights key social media channels.
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How to Craft Your Social Media Marketing Plan

How to Craft Your Social Media Marketing Plan | CIM Academy Digital Marketing | Scoop.it
These tips will help you use social media to connect with and engage your current and prospective consumers.
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Share your insight
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21 Social Media Tools for Smart Marketers

21 Social Media Tools for Smart Marketers | CIM Academy Digital Marketing | Scoop.it

Value your time online? Of course you do! And getting your time back is more important than ever.

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This article highlights a number of valuable social media tools.

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8 Significant Digital Marketing Tips that Everyone Should Know

8 Significant Digital Marketing Tips that Everyone Should Know | CIM Academy Digital Marketing | Scoop.it

Explore 8 Digital Marketing Tips that Everyone Should Know, to improve your brands visibility without sacrificing budget

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This article outlines key tips for digital marketing success.

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Social Media Marketing: How to Optimize Social Profiles for Search

Social Media Marketing: How to Optimize Social Profiles for Search | CIM Academy Digital Marketing | Scoop.it

Social Media Marketing: How to Optimize Social Profiles for Search Your social network is one of the best ways to increase brand awareness and sales.

CIM Academy's insight:

This article highlights tips to oprimise social profiles.

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Five Things You Must Stop Doing To Improve Your Social Media Security.

Five Things You Must Stop Doing To Improve Your Social Media Security. | CIM Academy Digital Marketing | Scoop.it

Five Things You Must Stop Doing To Improve Your Social Media Security.

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Data security is a key element of social media. Here are a few key tip that professional marketers could promote to their followers.

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3 Stats to Help Your 2016 Social Media Marketing Strategy

3 Stats to Help Your 2016 Social Media Marketing Strategy | CIM Academy Digital Marketing | Scoop.it

As 2016 approaches, it’s a good time to reflect on the state of social media marketing in 2015, and decide which social media platforms you hope to grow in the next year.

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Research shows that social media platforms are becoming increasingly important aspects of the marketing toolbox.

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7 Skills a CMO Needs in the Digital Marketing Era

7 Skills a CMO Needs in the Digital Marketing Era | CIM Academy Digital Marketing | Scoop.it

Image courtesy of Professional Academy Remember the BCG model you learned as an undergrad? You know, COWS, STARS, DOGS, AND ?Well, we used to call question marks (?

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New research highlights the skills of a CMO in a digital world ...

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Here Are 6 Digital Marketing Stats About the Holidays Worth Checking Out

Here Are 6 Digital Marketing Stats About the Holidays Worth Checking Out | CIM Academy Digital Marketing | Scoop.it

'Tis the season for digital numbers that give folks an idea of what's about to happen during the holidays. Check out six we found particularly interesting: 1.

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 This article outlines some insightful social listening stats ...

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Five Important Digital Marketing Myths To Remember

Five Important Digital Marketing Myths To Remember | CIM Academy Digital Marketing | Scoop.it
Successful digital marketing places the “marketing” above the “digital.” There are a lot of people out there who think that...
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Is Facebook essential for every organisation, this article suggests it might not be ...

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The 21 Social Media Conversations You're Going to Face: How to Master Them All

The 21 Social Media Conversations You're Going to Face: How to Master Them All | CIM Academy Digital Marketing | Scoop.it
A look at the 21 unique conversations that businesses and individuals are likely to face on social media - and how to reply to them all.
CIM Academy's insight:

Are social conversations the answer? This article believes this is the case and outlines some key tips for success.

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Social Media Statistics You Need to Know to Target Your Audience Better

Social Media Statistics You Need to Know to Target Your Audience Better | CIM Academy Digital Marketing | Scoop.it
Successful social media managers know their social media stats. Here are social media statistics to help social media managers better target their audience.
CIM Academy's insight:
This article highlights some interesting social media stats.
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How to Use Social Media in Event Marketing

How to Use Social Media in Event Marketing | CIM Academy Digital Marketing | Scoop.it
Nowadays you need a solid social media strategy that is bespoke to your event and target audience, Here's a guide for your event marketing.
CIM Academy's insight:
Social tactics for event marketing success.
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5 Digital-Marketing Tactics to Ditch in 2016

5 Digital-Marketing Tactics to Ditch in 2016 | CIM Academy Digital Marketing | Scoop.it
Planning to never update your desktop-only accessible website and continue to avoid Facebook for fear of negative comments in 2016? Really?
CIM Academy's insight:
Some digital tactics should be avoided.
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New Data Shows 82% of Marketers Believe Social Media Marketing is Now Core to Their Business

New Data Shows 82% of Marketers Believe Social Media Marketing is Now Core to Their Business | CIM Academy Digital Marketing | Scoop.it
Salesforce have released their third annual ‘State of Marketing’ report, incorporating feedback from some 4,000 marketers worldwide to get a handle on how they see the evolution of the role of marketing, how teams are approaching data and customer...
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5 Reasons Why Periscope Should Be Part of Your 2016 Social Media Strategy

5 Reasons Why Periscope Should Be Part of Your 2016 Social Media Strategy | CIM Academy Digital Marketing | Scoop.it

For those who own their own business, I want to encourage you to make Periscope, and/or live streaming in general, part of your social media strategy for 2016.

CIM Academy's insight:

Live streaming can play a crucial role in digital marketing.

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Keep Watch: Wearables Market Dominated By One Familiar Name - Mobile Marketing Watch

Keep Watch: Wearables Market Dominated By One Familiar Name - Mobile Marketing Watch | CIM Academy Digital Marketing | Scoop.it

Keep Watch: Wearables Market Dominated By One Familiar Name

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...but will it continue into 2016?

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How your social media marketing needs to change in 2016 | B2B Marketing

How your social media marketing needs to change in 2016 | B2B Marketing | CIM Academy Digital Marketing | Scoop.it

Three ways to boost your social media marketing efforts this year

CIM Academy's insight:

This article suggests that organisations need to be hyper targeted in 2016.

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New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen | CIM Academy Digital Marketing | Scoop.it

Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads?

CIM Academy's insight:

This article outlines some insightful digital tactics ...

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Which Social Media Network Should My Business Use?

Which Social Media Network Should My Business Use? | CIM Academy Digital Marketing | Scoop.it

Facebook? Twitter? LinkedIn? Which do you choose? Discover which Social Network is right for your business with this blog that covers all the fundamentals.

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This infographic outlines key user segments of social media channels ....

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Augmented reality: More than a buzzword

Augmented reality: More than a buzzword | CIM Academy Digital Marketing | Scoop.it

A new reality has dawned for brands, and it’s augmented. Augmented reality (AR) is the most searched for buzzword of 2015 according to Microsoft Bing. Marketers

CIM Academy's insight:

Augmented reality is cutting across all demographics according to this article.

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Traditional vs. Digital Marketing: The Line Blurs

Traditional vs. Digital Marketing: The Line Blurs | CIM Academy Digital Marketing | Scoop.it
The line between traditional and digital marketing has blurred and
effective marketers have skills on both sides of the line.
CIM Academy's insight:

Is 'Smartmail Marketing' the bridge between traditional and digital marketing? This article suggests this is the case...

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Content Connects Your Digital Experiences

Content Connects Your Digital Experiences | CIM Academy Digital Marketing | Scoop.it
In the Forrester Wave™: Digital Experience Platforms, Q4 2015, authors Mark Grannan, Ted Schadler and Stephen Powers pronounce that, “Today, the proliferation of customer touchpoints,
CIM Academy's insight:

The proliferation of customer touchpoints requires content specification.

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