Source: Forbes Insights / Oracle Marketing Cloud [download page] Notes: Some 62% of brand and agency representatives around the world are satisfied (top-2 box score on a 5-point scale) with how well their current marketing technology is meeting their...
CIM Academy's insight:
Social media and analytical capabilities are the most desired characteristics.
Salesforce have released their third annual ‘State of Marketing’ report, incorporating feedback from some 4,000 marketers worldwide to get a handle on how they see the evolution of the role of marketing, how teams are approaching data and customer...
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