The digital market is changing dramatically with investors placing significant bets across all key categories from e-commerce to social media or the internet of things. Drawing on deal data from analysts StrategyEye, Tom O’Meara reviews five key trends in the past 12 months which he expects will continue to be a major focus throughout 2014
CIM Academy's insight:
Great article on the way in which Digital Markets are changing!
NEW YORK, Feb. 18, 2014 /PRNewswire/ -- New consumer study finds that, with apps such as Whatsapp and Kik Messenger, 15 percent of smartphone users prefer direct messaging over social media. Experian Marketing Services' The Always-On Consumer report examines behavior of seven different smartphone segments.
CIM Academy's insight:
Always-On Consumer Report identifies 7 types of mobile consumer - which one are you? I must sit between pragmatist and personal - too inclined to buy to fit the pragmatist profile exactly!
I attended the CIM Webinar last night on what's new in digital and social in 2014. (If you missed it you will soon be able to access it on Marketing Expert - Practical Insights). This article highlights and endorses some of the points Daniel was making.
With content marketing becoming more and more popular, some experts have started to wonder what happens when an audience gets overwhelmed with a brand’s content. When people are bombarded with blog posts, videos, podcasts and social media posts from your business, they could begin to see you as a spammer or start to feel like …
A new study conducted by University of Massachusetts Dartmouth reveals why people, specifically millennials, interact with brands on social media. The study can help businesses understand how to leverage their social media accounts and use them more effectively. The study looked into why millennials, people born between 1980 and 2000, connect with brands on social …
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