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Shift from PC to tablet quickens: News from Warc.com

Shift from PC to tablet quickens: News from Warc.com | CIM Academy Digital Marketing | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
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CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
Curated by CIM Academy
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7 Digital Marketing Tips to Expand Your Small Business

7 Digital Marketing Tips to Expand Your Small Business | CIM Academy Digital Marketing | Scoop.it
(Family Features) Whether you’re just starting a small business or looking to expand an existing operation, marketing your business can seem daunting.
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Handy tips to help improve digital marketing.

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How to Determine Goals for Your Social Media Marketing Campaign

How to Determine Goals for Your Social Media Marketing Campaign | CIM Academy Digital Marketing | Scoop.it
Do you suffer from pie in the sky delusions when it comes to setting goals for your social media marketing campaigns?
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Setting social media goals help provide focus for digital campaigns.   

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How to Create Social Media Images That Connect With Your Audience

How to Create Social Media Images That Connect With Your Audience | CIM Academy Digital Marketing | Scoop.it
Do your images stand out? This article shares seven ways to connect with your audience on a personal level using social media images.
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Is visual stimulation the key to social media success? This article suggests that it is and outlines a number of key tips to consider. 

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5 Unusual Ways to Increase Social Media Engagement - Forbes

5 Unusual Ways to Increase Social Media Engagement - Forbes | CIM Academy Digital Marketing | Scoop.it
We all know creating quality content is the top strategy for increasing social media engagement.
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How do we increase social media engagement? This article outlines a number of unusual alternatives to consider.

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6 Ways to Expand Your Social Media Reach

6 Ways to Expand Your Social Media Reach | CIM Academy Digital Marketing | Scoop.it
Social media marketing is simple in one sense. Create content that adds value and then try and get it out to as many people as possible.That's reach. If you do it well then the crowd shares and it travels around the world at the speed of a click.
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This article outlines useful ways to increase your social media reach.

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How companies can manage reputation bobby-traps on social media | The Guardian Nigeria

How companies can manage reputation bobby-traps on social media | The Guardian Nigeria | CIM Academy Digital Marketing | Scoop.it
How companies can manage reputation bobby-traps on social media
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Do you have a process in place to protect your brand reputation form negative social media feedback? This article suggests that every organisation should consider embracing one.
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5 Collaboration Tips All Digital Marketers Need - Search Engine Journal

5 Collaboration Tips All Digital Marketers Need - Search Engine Journal | CIM Academy Digital Marketing | Scoop.it
When you're developing a brand as a marketer, you need the help of several people. Check out these 5 collaboration tips all digital marketers need.
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Is collaboration the future of your digital marketing? If so, this article might be of help, as it outlines a number of key issues to consider.

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What Really Is Your Social Media ROI?

What Really Is Your Social Media ROI? | CIM Academy Digital Marketing | Scoop.it
“Is social media actually helping your bottom line?”

That’s the question asked by Frank V. Cespedes in the Harvard Business Review. And he answers it quite boldly: #Nope.

This is the great f
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Is social media contributing to your revenues? This article suggests result must be purchases, and not awareness.

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Growing a Following from Nothing: My Social Media Strategy

Growing a Following from Nothing: My Social Media Strategy | CIM Academy Digital Marketing | Scoop.it
I've shared all of my insider secrets on how to grow your social following from the very beginning. Tools, techniques and growth hacks.
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Thinking of dipping your toe into social media? Here is a useful article to help you get started.

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User Experience for the Digital Marketer: Three Things you Ought to Know | Articles | Graphic Design Junction

User Experience for the Digital Marketer: Three Things you Ought to Know | Articles | Graphic Design Junction | CIM Academy Digital Marketing | Scoop.it
Understand Importance of UX in Digital marketing. Digital marketing is a type of marketing that makes good use of the computers, tablets & mobile devices.
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This article highlights a number of insightful tips to help improve user experience in the digital arena.

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LinkedIn Raises Its Game In Social Media With Elevate, An App To Suggest And ... - TechCrunch

LinkedIn Raises Its Game In Social Media With Elevate, An App To Suggest And ... - TechCrunch | CIM Academy Digital Marketing | Scoop.it
LinkedIn, the social platform with 350 million users where people network for business deals, new jobs, news, and soon to learn a thing or two, is..
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LinkedIn’s digital appeal has increased further with a new app which facilities digital curation.

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How to Come Back From a Social Media Fail

How to Come Back From a Social Media Fail | CIM Academy Digital Marketing | Scoop.it
Coming back from a social media fail requires preparation, transparency and a commitment to your social media community.
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We have all been there… but how do you pick yourself up after a social media blunder. This article outlines a number of key steps to take in order to remedy the situation.

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Which chart or graph is right for you?

Which chart or graph is right for you? | CIM Academy Digital Marketing | Scoop.it
You’ve got data and you’ve got questions. But which types of charts and graphs can help you get to the heart of your goal?
This paper describes thirteen types of charts and graphs to help you determine when to use each. It also includes dozens of tips on how to enhance visualizations to make your data pop. But you won’t want to stop there.
Once you’ve got a chart or graph that answers your initial question, you’ll have more. Creating visualizations that are interactive gives you the power to ask – and answer – questions as quickly as you think of them. And combining interactive charts and graphs with each other on a dashboard makes the impact of your data explode. For each type of chart described, you’ll be able to experience for yourself the impact of interacting directly with data by selecting an image.
The types of charts and graphs described in the paper include:
Bar
Line
Pie
Map
Scatter plot
Gantt
Bubble
Histogram
Bullet
Heat map
Highlight table
Treemap
Box-and-whisker plot
Get started by creating the best type of chart for your data and questions. From there, you’ll quickly find you’re not only answering your initial questions, but telling amazing stories with your data.
CIM Academy's insight:

Need help presenting your findings? Download this report from Tableao. 

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The Ultimate Cheatsheet for Selling on Social Media

The Ultimate Cheatsheet for Selling on Social Media | CIM Academy Digital Marketing | Scoop.it
Great blog post at Kim Garst - Social Selling Strategies That Actually Work :

Are you ready to sell on social media?
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Is there a critical pathway to generate social media sales? This article suggests that this is the case and outlines a number of key steps to follow.

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How Social Media Listening Can Improve Your Content Marketing

How Social Media Listening Can Improve Your Content Marketing | CIM Academy Digital Marketing | Scoop.it
Lay the foundation of a strong and sustainable content marketing strategy by using social media listening to create better content for your audience.
CIM Academy's insight:

Social media listening provides you with the insights required to write compelling content marketing materials that your customers will connect with.

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Beyond the Bullhorn: Social Media Morphs Into Brand Storytelling - Business 2 Community

Beyond the Bullhorn: Social Media Morphs Into Brand Storytelling - Business 2 Community | CIM Academy Digital Marketing | Scoop.it
Marketers have long used social media to promote content. They’ll throw a white paper up on their website, blast a few promotions touting the paper to their Twitter, Facebook, and LinkedIn follower…
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Is storytelling the key to social media success? This article suggests that it is and outlines a few issues to consider.

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4 Ways to Incorporate Social Media Prompts in Traditional Media

4 Ways to Incorporate Social Media Prompts in Traditional Media | CIM Academy Digital Marketing | Scoop.it
Use your new store's media campaign to create more brand ambassadors on social media and increase sales.
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Social media prompts in traditional media can be very powerful promotional tool. This article outlines a few ways to achieve this.

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5 Differences Between Social Media and Social Networking

The differences between social media and social networking are just about as vast as night and day. There are some key differences and knowing what they are can help you gain a better understandi...
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Social media and social networking are key digital tactics for any organisation. This article sheds light on these activities and discusses some of the key differences.

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The Hierarchy of Needs for an Engaged Social Media Audience

The Hierarchy of Needs for an Engaged Social Media Audience | CIM Academy Digital Marketing | Scoop.it
Maslow's hierarchy of needs has been adapted many times—from starting a business to managing human resources. What would social media hierarchy of needs look like?
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Is there a hierarchy of needs for social media engagement? This article suggests that there is and discusses the different stages.

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5 Ways to Tell If You're Doing Social Media Right - Entrepreneur

5 Ways to Tell If You're Doing Social Media Right - Entrepreneur | CIM Academy Digital Marketing | Scoop.it
More followers and more fun are just some of the criteria of success.
CIM Academy's insight:

Finding it hard to keep your social media campaigns on track? Here is an article which highlights a number items to check to ensure you are on track.

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3 Ingredients in the Secret Sauce for Digital Marketing Success - Business 2 Community

3 Ingredients in the Secret Sauce for Digital Marketing Success - Business 2 Community | CIM Academy Digital Marketing | Scoop.it
What’s the secret sauce for digital marketing success? I did a podcast interview on Friday — I’ll share the link through my social networks and with my email subscribers once it’s live — an…
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This article suggests that the key elements of digital marketing success are analytics, content marketing and engagement.

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5 Tips for Doing Guest Blogging the Right Way -

5 Tips for Doing Guest Blogging the Right Way - | CIM Academy Digital Marketing | Scoop.it
If you’ve been keeping up with search engine optimisation news, you’ve probably heard that guest blogging for SEO is dead.
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Thinking of guest blogging? This article outlines a few key rules to follow.

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6 Tips for Creating Quick Social Media Images | Simply Measured

6 Tips for Creating Quick Social Media Images | Simply Measured | CIM Academy Digital Marketing | Scoop.it
Visuals drive engagement on social. This isn’t news to anyone. According to our  Q4 2014 Twitter study, photos made up 57% of all engagement.
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This article highlights the importance of using images in social media campaigns and outlines a number of insightful tips.

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How to Integrate Email and Social Media to Increase Engagement - Jeffbullas's Blog

How to Integrate Email and Social Media to Increase Engagement - Jeffbullas's Blog | CIM Academy Digital Marketing | Scoop.it
Many of us see social media as the shiny new toy and forget to build an email list. from day 1. One smart strategy is to integrate email and social media.
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Is social media integration the key to e-mail success? This article suggests performance can be improved by adopting a few quick steps. 

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The Complete Social Media Checklist For Writing Winning Posts - Business 2 Community

The Complete Social Media Checklist For Writing Winning Posts - Business 2 Community | CIM Academy Digital Marketing | Scoop.it
Before you hit the Publish button or send an update to the queue, what do you do?
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Using a checklist can improve the effectiveness of your social media posts. This article presents a 12 step checklist and discusses some key issues regarding some of the key issues. 

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