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CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
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Four Steps to Simplify Your Daily Social Media Activities | Social Media Examiner

Four Steps to Simplify Your Daily Social Media Activities | Social Media Examiner | CIM Academy Digital Marketing | Scoop.it
Do you engage with your audience on multiple social platforms? This article shares a four step social media to do list that prioritizes engagement.
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This article provides a framework to organise digital activities.

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A/B testing for Google Adwords account performance improvement

A/B testing for Google Adwords account performance improvement | CIM Academy Digital Marketing | Scoop.it
A/B testing for Google Adwords is a best practice of analyzing campaign, Adgroups and ads performance on the basis of landing pages two different versions.
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This article highlights the importance of A/B testing for Google Adwords

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Top 5 Ways to Find Content for Social Media

Top 5 Ways to Find Content for Social Media | CIM Academy Digital Marketing | Scoop.it
Content is the most important part of social media management. Finding awesome content for social media pages captures the attention of potential customers.
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Curating for social media can be tricky. See a few handy tips...

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Get on board with mobile before you miss the boat

Get on board with mobile before you miss the boat | CIM Academy Digital Marketing | Scoop.it
If you’re not thinking about how your brand will work on mobile, then you’ve already missed the boat and have a long way to go, just to play catch up.
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Is it too late to embrace mobile marketing? This article suggests that it is essential for organisations to take the leap.

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Top 10 Guidelines For Social Media Participation

Top 10 Guidelines For Social Media Participation | CIM Academy Digital Marketing | Scoop.it
Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog.
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This article outlines some useful guidelines for social media.

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Brian Johnson's curator insight, August 7, 6:13 AM

This article outlines some useful guidelines for social media.

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Top 10 tech platforms for marketers in 2015 - Smart Insights

Top 10 tech platforms for marketers in 2015 - Smart Insights | CIM Academy Digital Marketing | Scoop.it
Digital marketers have many choices when it comes to choosing the marketing systems they use. Choosing the right platforms for marketers is thus critical .
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Research highlights some of the most useful technologies used by professional marketers.

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4 Time Management Tips for Social Media Managers

4 Time Management Tips for Social Media Managers | CIM Academy Digital Marketing | Scoop.it
It seems that a social media manager’s job is never done. It doesn’t matter what time of day or day of week you’re in, there’s always more to do. Social me
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This infographic highlights some key tips for digital marketers.

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Top 10 Online Resources for Successful Social Media Marketer | Socialnomics

Top 10 Online Resources for Successful Social Media Marketer | Socialnomics | CIM Academy Digital Marketing | Scoop.it
Which online resources should social media marketers rely on to make their marketing strategy more efficient and successful?
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This article provides a list of useful resources for digital marketers.

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How Social Media Data Can Help You Tackle 3 Vital Pain Areas of Your Business?

How Social Media Data Can Help You Tackle 3 Vital Pain Areas of Your Business? | CIM Academy Digital Marketing | Scoop.it
The importance of social data to bring businesses closer to customers is both critical and mandatory for enterprises society.
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This article highlights 3 key ways that social media can help you business.

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Social Media Manners: Responding to Online Customer Complaints | Diane ... - Huffington Post

Social Media Manners: Responding to Online Customer Complaints | Diane ... - Huffington Post | CIM Academy Digital Marketing | Scoop.it
If your business has a social media presence, it may only be a matter of time before someone issues a complaint online.
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Does social media play a role in customer feedback? This article strongly suggests this is the case and outlines a few key tips.

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33% of Social Media Queries Ignored, Anti-Social CMOs – New Data on the State of Social Marketing

33% of Social Media Queries Ignored, Anti-Social CMOs – New Data on the State of Social Marketing | CIM Academy Digital Marketing | Scoop.it
For all the discussion on the relevance and importance of social media for business, for all the blog posts and conferences and webinars on why social is critical, how the medium is an evolution of ou...
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Are companies listening to Social media feedback? This recent study suggests that many organisations are not. 

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30 Effective Social Media Tactics Worth Testing for Yourself [Infographic]

30 Effective Social Media Tactics Worth Testing for Yourself [Infographic] | CIM Academy Digital Marketing | Scoop.it
Wondering what social tactics are most effective? Check out this infographic.
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Delivering effective social media is a challenge. This article highlights a number of essential tips.

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The 7 Hidden Factors of the Most Successful Social Media Ads

The 7 Hidden Factors of the Most Successful Social Media Ads | CIM Academy Digital Marketing | Scoop.it
Seven strategies for social media ads that can help you convert better and drive more traffic.
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Is social media advertising the key to success? This article suggests this is the case and outlines a number of key tips.

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5 Essential Hybrid Digital Marketing Skills to Develop Now

5 Essential Hybrid Digital Marketing Skills to Develop Now | CIM Academy Digital Marketing | Scoop.it
In spite of the transient nature of this ever-evolving and converging field, here are five skills that will allow digital marketers to adapt and thrive as hybrid professionals.
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Digital marketers need to embrace many different skill sets. This article outlines the reason why ...

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3 Viral Marketing Tips Proven to Work - Realty Today

3 Viral Marketing Tips Proven to Work - Realty Today | CIM Academy Digital Marketing | Scoop.it
In the age of social media and Internet, in which this generation can't seem to live without, viral marketing can be very effective.
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Tips to deliver viral marketing...

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Great Content Creation: Good Ingredients Matter

Great Content Creation: Good Ingredients Matter | CIM Academy Digital Marketing | Scoop.it
Great Content Is King! Social Media is our current best friend. It allows us to talk regularly about our businesses (and ourselves) to anyone who’s interested. And there’s the rub: “anyone who�…
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In a digital world how important is content? Well it is king according to this article...

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Social Media Hashtag Tips - Daily Two Cents

Social Media Hashtag Tips - Daily Two Cents | CIM Academy Digital Marketing | Scoop.it
Social Media Hashtag Tips will increase the effectiveness of your post promotion activities. If you are not using hashtags for promotion that is a mistake.
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Hashtags can significantly increase the reach of your posts. See this article for more...

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Turning Facebook Fans into Paying Customers

Turning Facebook Fans into Paying Customers | CIM Academy Digital Marketing | Scoop.it
Turning Facebook Fans into Paying Customers should be the aim of every business that utilizes Facebook, after all businesses are here to make money. So How do you convert
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Great suggestions to convert Facebook fans into customers.
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Technical Skills Essential For Digital Marketers Of The Future

Technical Skills Essential For Digital Marketers Of The Future | CIM Academy Digital Marketing | Scoop.it
Digital marketers: Marketers need to add tech skills to their creative talents if they want to take advantage of the opportunities digital marketing offers.
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What technical skills do professional marketers require in the digital age? This article outlines some of the key skills.

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5 Twitter Tools to Boost Your Productivity

5 Twitter Tools to Boost Your Productivity | CIM Academy Digital Marketing | Scoop.it
Do you struggle to keep up with your Twitter activities? In this article, you'll discover five Twitter tools to boost your productivity.
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Twitter can be an invaluable tool to increase your reach. This article outlines a number of useful tools to increase productivity.
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How Can You Identify Influencers with Social Media?

How Can You Identify Influencers with Social Media? | CIM Academy Digital Marketing | Scoop.it
Influencers have always been a coveted entity in marketing and advertising. Thankfully, social media has spawned new influencers, who will promote tweets
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Social media influencers can give your campaign an edge. This article highlights a few tips which may help identify them.

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What does it take to successfully integrate mobile marketing with your existing social media plan?

What does it take to successfully integrate mobile marketing with your existing social media plan? | CIM Academy Digital Marketing | Scoop.it
That's a great question that was recently asked within the Strategic Social Networking community on Google+.
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Integrating mobile marketing into social media campaigns can add a new dimension. This article outlines some useful tips.

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The Key to a Successful Digital Marketing Agency and Client Relationship

The Key to a Successful Digital Marketing Agency and Client Relationship | CIM Academy Digital Marketing | Scoop.it
Digital Marketing success is more dynamic than ever and companies embracing everything from content marketing to predictive analytics seek outside help for
CIM Academy's insight:

Digital marketing agencies can provide organisations with the necessary skills to successfully navigate the digital world.

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10 Best Ways To Improve Your Social Media Marketing

10 Best Ways To Improve Your Social Media Marketing | CIM Academy Digital Marketing | Scoop.it
Tweet If you master social media marketing, you can get unlimited traffic to any business at any time. But, most people don’t master it.
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Increasing you social presence is essential in today’s digital world. This article highlights key tips to improve your social media marketing.

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7 Best Social Media Tools To Track Your Hashtags - Smart Website Marketing

7 Best Social Media Tools To Track Your Hashtags - Smart Website Marketing | CIM Academy Digital Marketing | Scoop.it
Managing hashtags is an important task in managing and maintaining social media campaigns. These tools will help you determine what works and what doesn’t.
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How important is it to monitor Hashtags? This article suggests that they play a key role in social media analysis and outline a few useful tools.

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