CIM Academy Digital Marketing
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CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
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Data, old-school metrics and walled gardens: measuring ROI can be a tricky business

Data, old-school metrics and walled gardens: measuring ROI can be a tricky business | CIM Academy Digital Marketing | Scoop.it
The Drum, in association with DataXu, attempts to shed some light on the complicated issue of ROI measurement during a roundtable on effective marketing.
CIM Academy's insight:
This article highlights the complexities of measuring ROI in digital marketing.
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Augmented reality: How technology is revolutionizing the world of construction

Augmented reality: How technology is revolutionizing the world of construction | CIM Academy Digital Marketing | Scoop.it
As Grand Rapids' skyline is forged higher and wider, construction firms, developers and designers are improving how they work with each new building.
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This article looks at augmented reality as an emerging technology.
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5 Digital Marketing Skills You’ll Need In 2017 To Make The Right Impact! – Imbloggingtips

5 Digital Marketing Skills You’ll Need In 2017 To Make The Right Impact! – Imbloggingtips | CIM Academy Digital Marketing | Scoop.it
5 Digital Marketing Skills You’ll Need In 2017 To Make The Right Impact! on Imbloggingtips | As the years go by, digital marketing continues to evolve.
CIM Academy's insight:
This article highlights some key digital marketing skills.
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Your Basic Guide for Attribution in Digital Marketing in 2017

Your Basic Guide for Attribution in Digital Marketing in 2017 | CIM Academy Digital Marketing | Scoop.it
There are many factors which you need to ponder upon in order to evaluate the effectiveness of any attribution model available. Be aware of where
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This article highlights key issues for attribution in digital marketing.
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Facebook vs Twitter Social Media Marketing Platforms

Facebook vs Twitter Social Media Marketing Platforms | CIM Academy Digital Marketing | Scoop.it
Social Media Marketing expert Michael J Schiemer & Writer + Marketer Kate Pike compare Twitter and Facebook for SMM.
CIM Academy's insight:
This article evaluate the key differences between Facebook and Twitter. 
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Why There’s No Such Thing as Being Too Obvious in Marketing

Why There’s No Such Thing as Being Too Obvious in Marketing | CIM Academy Digital Marketing | Scoop.it
As a marketer, you've failed if you can’t get your target to take action. Don't be afraid of being obvious in your ask.
CIM Academy's insight:
Conversion tactics are essential for success.
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Why You Must Add Paid Advertisement To Your Digital Marketing Campaign

Why You Must Add Paid Advertisement To Your Digital Marketing Campaign | CIM Academy Digital Marketing | Scoop.it
Get answers on ways to grow your business online and digital marketing.
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This article highlights the importance of using online advertising.
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11 Ways To Leverage LinkedIn

11 Ways To Leverage LinkedIn | CIM Academy Digital Marketing | Scoop.it
Social Media Marketing expert Mike Schiemer discusses 11 way to leverage LinkedIn for business and sales.
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This article outlines some key promotional aspects of LinkedIn
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How the internet of things is revolutionizing retail

How the internet of things is revolutionizing retail | CIM Academy Digital Marketing | Scoop.it
The world of retail may never be the same, thanks to the internet of things (IoT) and its network of connections linking the physical and digital worlds in an ecosystem of computers, smartphones, stores, vehicles, wearables and more.
CIM Academy's insight:
Changing the consumer experience with IoT
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Top 5 Problems with Big Data (and how to solve them)

Top 5 Problems with Big Data (and how to solve them) | CIM Academy Digital Marketing | Scoop.it
We already know that Big Data is a big deal, and it’s here to stay. In fact, 65% of companies fear that they risk becoming irrelevant or uncompetitive if they don’t embrace it. But despite the hy…
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We  know the problems of big data, this article addresses some of these key issues.
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5 Things Digital Marketing Is NOT

5 Things Digital Marketing Is NOT | CIM Academy Digital Marketing | Scoop.it
Digital marketing: it is a widely-used term, yet there are still some myths surrounding this concept. Rather than trying to explain digital marketing (can you ever fully do that?), I will demonstrate…
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Defining digital marketing can be difficult, but this article clarifies what it is not.
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From Big Data to Artificial Intelligence: The Next Digital Disruption

From Big Data to Artificial Intelligence: The Next Digital Disruption | CIM Academy Digital Marketing | Scoop.it
There is a set of important emerging digital trends I track as a futurist that are together converging very fast. These digital trends are al
CIM Academy's insight:
Artificial intelligence is the next frontier of big data, according to this article.
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Younger generation more optimistic about big data, study says

Younger generation more optimistic about big data, study says | CIM Academy Digital Marketing | Scoop.it
An IDG Enterprise study of big-data initiatives finds a generation gap: IT professionals aged 18 to 34 are most optimistic about the transformative benefits of big data, while older IT pros are more skeptical. Download the free report.
CIM Academy's insight:
The younger generation well equipped to tackle big data, according to this article.
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Whatever next? What the fast pace of tech development means for marketers

Whatever next? What the fast pace of tech development means for marketers | CIM Academy Digital Marketing | Scoop.it
Advances in technology are changing the game, from the arts to our kitchens and wardrobes - but especially for brands and marketers. Lucie Greene, worldwide director of JWT Innovation Group, looks at what 2017 may bring.
CIM Academy's insight:
Is the future verbal? This article suggests that voice-activated home-hub speakers may play an important role.
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5 Things You Need To Add To Your 2017 Digital Marketing Plan

5 Things You Need To Add To Your 2017 Digital Marketing Plan | CIM Academy Digital Marketing | Scoop.it
This article is a guide to some important best practices in a 2107 digital marketing world.
CIM Academy's insight:
Will the migration to Https improve online customer experience? This article outlines why it would.
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How Marketers View Emerging Technologies

How Marketers View Emerging Technologies | CIM Academy Digital Marketing | Scoop.it
But, the respondents of the survey which was carried out in Australia, France, Germany, the US and the UK, did not prioritize them in the same way.
CIM Academy's insight:
Some key insights into emerging technologies.
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5 Social Media Tools That Will Help You Reach Your Marketing Goals

5 Social Media Tools That Will Help You Reach Your Marketing Goals | CIM Academy Digital Marketing | Scoop.it
These tools offer you easy video uploading, shortened URLs, stock photos and more.
CIM Academy's insight:
This article highlights some key social media tools.
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5 Key Problems Inbound Marketing Solves For Your Business

5 Key Problems Inbound Marketing Solves For Your Business | CIM Academy Digital Marketing | Scoop.it
Inbound marketing will help you reach your goals and grow your business in a sustainable way. Here are the five key problems it can solve for you.
CIM Academy's insight:
This article critically evaluates inbound marketing solutions.
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10 Mistakes to Avoid in Social Media Marketing

10 Mistakes to Avoid in Social Media Marketing | CIM Academy Digital Marketing | Scoop.it
Learn How to Start a Blog for Free or WordPress and Make Money. How to Promote Blog, Social Media Marketing & SEO. How to become an entrepreneurs.
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This article highlights some insightful tips to improve social media.
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5 Reasons to Use Social Media to Promote Your Business | Digital Internet Marketing

5 Reasons to Use Social Media to Promote Your Business | Digital Internet Marketing | CIM Academy Digital Marketing | Scoop.it
RT @kesbutters: 5 Reasons to Use Social Media to Promote Your Business: https://t.co/YZPSawndy2 #SocialMedia #Marketing https://t.co/WYL9M…
CIM Academy's insight:
This article outlines some key reasons to invest in social media.  
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Big data security is a big mess

Big data security is a big mess | CIM Academy Digital Marketing | Scoop.it
No one questions that the Hadoop/Spark ecosystem can yield business-changing insights. Yet few seem willing to face up to the sorry state of big data security
CIM Academy's insight:
This article highlights some key challenges of big data.
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Softbank Is Betting $32 Billion on ARM That the Internet of Things Will Pay Out

Softbank Is Betting $32 Billion on ARM That the Internet of Things Will Pay Out | CIM Academy Digital Marketing | Scoop.it
Can ARM do in IoT what it did in mobile? SoftBank sure seems to think so.
CIM Academy's insight:
The internet of things is a gorwing arm of digital marketing
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Rolls-Royce to adopt Internet of Things technologies and analytics for jet engine predictive maintenance

Rolls-Royce to adopt Internet of Things technologies and analytics for jet engine predictive maintenance | CIM Academy Digital Marketing | Scoop.it
Rolls-Royce to use Microsoft's Azure IoT Suite and Cortana Intelligence to improve airlines' operational efficiency,Cloud and Infrastructure,Internet of Things ,Microsoft,Azure,Cortana
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Rolls-Royce to adopt Internet of Things technologies
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Social Media Marketeers

Social Media Marketeers | CIM Academy Digital Marketing | Scoop.it
Incorporating social media marketing strategies can quickly increase the success of your business. The Social Media Marketeers help you use the right tools to communicate with a wide audience quickly and to interact with that audience.
CIM Academy's insight:
This article highlights the power of social marketing,
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What If We've Got Big Data and Analytics All Wrong? | Tech Buzz | TechNewsWorld

What If We've Got Big Data and Analytics All Wrong? | Tech Buzz | TechNewsWorld | CIM Academy Digital Marketing | Scoop.it
Every once in a while I run into a little company that comes at an existing market as if the folks already in it are idiots -- and sometimes they are right. Here's the thing: What often happens is a company breaks out in a segment, and everyone groups around that company's ideas and emulates them. Few initially stand up and say, "Wait a minute -- what if they're wrong?"
CIM Academy's insight:
Analysing big data is  key to success, this article highlights some interesting insights.
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