CIM Academy Digit...
Follow
Find
5.4K views | +2 today
 
CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
Curated by CIM Academy
Your new post is loading...
Your new post is loading...
Scooped by CIM Academy
Scoop.it!

The Hierarchy of Needs for an Engaged Social Media Audience

The Hierarchy of Needs for an Engaged Social Media Audience | CIM Academy Digital Marketing | Scoop.it
Maslow's hierarchy of needs has been adapted many times—from starting a business to managing human resources. What would social media hierarchy of needs look like?
CIM Academy's insight:
This article applies Maslow’s hierarchy of needs to help create more engaged social media audience.
more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

How to Use Social Media to Bolster Your Brand

How to Use Social Media to Bolster Your Brand | CIM Academy Digital Marketing | Scoop.it
You can build your brand using social media. Here are the top things to do for great social media branding.
CIM Academy's insight:

This article highlights some important issues regarding social media delivery. 

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

3 Common Mistakes in Digital #Marketing by Startups | SEJ

3 Common Mistakes in Digital #Marketing by Startups | SEJ | CIM Academy Digital Marketing | Scoop.it
To take your digital marketing to a productive level, you not only have to execute your tasks right. You also have to avoid these common mistakes.
CIM Academy's insight:

It is hard to stand out in a crowd. This article highlights some of the most common mistakes start-ups make when delivering digital marketing.

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

How to Decrease your Bounce Rate and Keep Visitors on Your Site Longer -

How to Decrease your Bounce Rate and Keep Visitors on Your Site Longer - | CIM Academy Digital Marketing | Scoop.it
When people stay on your site longer they are more likely to interact with your business, consume your content and buy your products. Achieving low bounce rates, or the percentage of visitors that enter and leave your site from the same page, is a goal that can help your business be successful in several different …
CIM Academy's insight:

This article provides useful tips to improve customer engagement with your website.

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

Email Marketing: Customer Segmentation & Campaign Personalization - Marketing Digest

Email Marketing: Customer Segmentation & Campaign Personalization - Marketing Digest | CIM Academy Digital Marketing | Scoop.it
Email marketing campaigns are improved when customer segmentation and campaign personalization are employed.
CIM Academy's insight:

Improve e-mail campaign performance. Segmenting and predicting customer behaviour are highlighted as key tips.

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

Why People Unfollow Brands on Social Media [Infographic]

Why People Unfollow Brands on Social Media [Infographic] | CIM Academy Digital Marketing | Scoop.it
Fractl and Buzzstream surveyed 900 social media users to find out why users unfollow, and what behaviors companies should avoid.
CIM Academy's insight:

Disengagement of customers is equally as important as engagement in digital marketing. This article identifies key reasons why customers unfollow brands.

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

Triangulation of Cyber Security, Social Media + You.

Triangulation of Cyber Security, Social Media + You. | CIM Academy Digital Marketing | Scoop.it
BAM!

There it is. Right in your face one morning when you check your social feed as news.


That nasty little something that someone, a bot, or a person, or maybe both left for you overnight. It is a digital take down.
CIM Academy's insight:

An article highlighting the importance of cyber security.

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

The Best (And Worst) Times To Post On Social Media (Infographic)

The Best (And Worst) Times To Post On Social Media (Infographic) | CIM Academy Digital Marketing | Scoop.it
Different social media sites offer different virtues for your business. Here's how to optimize each one based on when you post.
CIM Academy's insight:

Knowing when to post your message on social media is key. This infographic provides an interesting insight. 

more...
No comment yet.
Scooped by CIM Academy from Strategy and Competitive Intelligence by Bonnie Hohhof
Scoop.it!

Where the Digital Economy Is Moving the Fastest

Where the Digital Economy Is Moving the Fastest | CIM Academy Digital Marketing | Scoop.it
Charting the progress of different countries.

Via Bonnie Hohhof
CIM Academy's insight:

A great article showing how the digital economy is developing.

more...
Eloquens's curator insight, March 1, 3:58 PM

Fascinating infographic about the rise of digital in different nations.

Ed Crowley's curator insight, March 4, 4:09 PM

I find the 'stall out countries' most interesting.

Emmanuel ANIQUE's curator insight, March 10, 6:12 PM

#digital evolution index, where is your country?

Scooped by CIM Academy
Scoop.it!

A New Dawn in Digital: Neuromarketing Meets Social Media

A New Dawn in Digital: Neuromarketing Meets Social Media | CIM Academy Digital Marketing | Scoop.it
This year, understanding consumer behavior by using innovative digital marketing techniques will play the leading role in the digital marketing landscape.
CIM Academy's insight:

Interesting article about the role of neuromarketing from 'WERSM' - is it ethical, or just a better way of understanding customers and their needs?

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

Irrational Shoppers: How to Help Your Shoppers Make Decisions – Commerce Sciences Blog

Irrational Shoppers: How to Help Your Shoppers Make Decisions – Commerce Sciences Blog | CIM Academy Digital Marketing | Scoop.it

How can you help your irrational shoppers make the right purchasing decisions?

Let’s have a look at five common biases and how you can help buyers overcome them.

CIM Academy's insight:

Another recommendation for testing, and testing again.....

more...
No comment yet.
Scooped by CIM Academy from CIM Academy Customer Experience
Scoop.it!

A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences

A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences | CIM Academy Digital Marketing | Scoop.it

Via Don Dea, CIM Academy
CIM Academy's insight:

So now it's the 'ultimate moment of truth'!!

more...
Don Dea's curator insight, October 1, 2014 12:04 AM

Searching beyond keywords: The questions that people ask over and over again.

What comes back in the Zero Moment of Truth: Patterns and context of questions, what customers find that helps them make decisions, and also why customers err to locate or value traditional content.

The communities and people of value: Where people are finding and sharing experiences outside of Google or other traditional search engines (this introduces new touch points in the customer journey).

CIM Academy's curator insight, October 1, 2014 5:03 AM

So now it's the 'ultimate moment of truth'!!

Scooped by CIM Academy
Scoop.it!

10 things you didn't know about internet of things - raconteur.net

10 things you didn't know about internet of things - raconteur.net | CIM Academy Digital Marketing | Scoop.it
From in-vivo sensors to the rise of China, Charles Orton-Jones spots ten trends and applications making the internet of things (IoT) arguably the world’s most exciting technology
CIM Academy's insight:

Interesting article about the 'Internet of Things.  Heating the car on a frosty morning before I set off - now that's technology at its best....

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

A Guide to Ideal Image Sizes for Your Social Media Posts

A Guide to Ideal Image Sizes for Your Social Media Posts | CIM Academy Digital Marketing | Scoop.it
Do you the know the difference between image sizes on Facebook compared to Twitter? Everything you could ever possibly need to know in this guide
CIM Academy's insight:

A useful guide for when you share images on social media.

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

The 7 Deadly Sins of Social Media Marketing

The 7 Deadly Sins of Social Media Marketing | CIM Academy Digital Marketing | Scoop.it
Avoid these common mistakes that hurt the effectiveness of social media campaigns.
CIM Academy's insight:

Improving the effectiveness of social media campaigns is essential. This article outlines a number of things to avoid.

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

March Madness And Digital Marketing (Infographic) - Business 2 Community

March Madness And Digital Marketing (Infographic) - Business 2 Community | CIM Academy Digital Marketing | Scoop.it
When you hear the term March Madness, you probably instantly think of basketball. When marketers hear the term March Madness, they instantly think of the word opportunity.
CIM Academy's insight:

Timing is everything in digital marketing success and this article highlights the importance of understanding where opportunities lie.

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

How social media can drive website traffic for your business - The Business Journals

How social media can drive website traffic for your business - The Business Journals | CIM Academy Digital Marketing | Scoop.it
Social media marketing is often touted for increasing brand awareness and engagement, but there's another advantage that shouldn't be overlooked: increased website traffic.
CIM Academy's insight:

Social media referrals can provide a valuable insight into customer behaviour. This article highlights some of the most popular referral sources. 

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

6 Underappreciated Skills for Social Media Professionals

6 Underappreciated Skills for Social Media Professionals | CIM Academy Digital Marketing | Scoop.it
Whether you’re just entering the field or have an established career in social media, here are 6 skills that will make you more effective at your job.
CIM Academy's insight:

This article highlights some useful tips to improve social media engagement.

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

7 Visual Ideas That Will Increase Your Social Engagement |

7 Visual Ideas That Will Increase Your Social Engagement | | CIM Academy Digital Marketing | Scoop.it
Do you create visual content for social media? This article shares the seven types of social media images that get the most engagement.
CIM Academy's insight:

Increasing social media engagement is essential in today’s results orientated climate. This article highlights a number of useful tips.

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

The 29 Rules Of Social Media - And Which Ones To Break

The 29 Rules Of Social Media - And Which Ones To Break | CIM Academy Digital Marketing | Scoop.it
The rules of social media are often set in stone, but Kevan Lee argues, there are some that are better off being broken
CIM Academy's insight:

An interesting article discussing the dos and don’ts of social media etiquette.

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

3 Signs That Your Social Media Campaign is On The Right Track

3 Signs That Your Social Media Campaign is On The Right Track | CIM Academy Digital Marketing | Scoop.it
It’s necessary to analyze your social media campaign on a regular basis to determine if you are properly utilizing the social channels.
CIM Academy's insight:

Referrals, follower count and engagement are all indicators of a good social media campaign.

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

Maslow Hierarchy of Needs and Social Media (Visually Illustrated) ~ Educational Technology and Mobile Learning

Maslow Hierarchy of Needs and Social Media (Visually Illustrated) ~ Educational Technology and Mobile Learning | CIM Academy Digital Marketing | Scoop.it
Maslow Hierarchy of Needs and Social Media (Visually Illustrated) #cst114sp15 http://t.co/0Bw8zEIHKD via
CIM Academy's insight:

Some say Maslow's Hierarchy of Needs is over-used, but this infographic links it neatly to social media.

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

How to Avoid Overwhelming Your Market with Content -

How to Avoid Overwhelming Your Market with Content - | CIM Academy Digital Marketing | Scoop.it
With content marketing becoming more and more popular, some experts have started to wonder what happens when an audience gets overwhelmed with a brand’s content. When people are bombarded with blog posts, videos, podcasts and social media posts from your business, they could begin to see you as a spammer or start to feel like …
CIM Academy's insight:

Don't just do it - plan it!

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

Mcommerce is one third of ecommerce

Mcommerce is one third of ecommerce | CIM Academy Digital Marketing | Scoop.it
LONDON: Mobile accounts for almost one third of global ecommerce transactions, according to a new report which argues that consumers have long since moved beyond using the device just for research.
CIM Academy's insight:

Many more consumers using their phone or tablet to make purchases according to a new research report.

more...
No comment yet.
Scooped by CIM Academy from Digital marketing in physical world
Scoop.it!

The 2014 state of DIGITAL TRANSFORMATION

The 2014 state of DIGITAL TRANSFORMATION | CIM Academy Digital Marketing | Scoop.it
The 2014 State of Digital Transformation by Altimeter Group from Altimeter Group Network on SlideShare Mobility research Europe 2014 from Accenture

Via Ubleam
CIM Academy's insight:

Always a good read!

more...
No comment yet.