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CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
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Boost Your Brand Reach With Social Media Giveaways

Boost Your Brand Reach With Social Media Giveaways | CIM Academy Digital Marketing | Scoop.it
Take a look at the techniques you can use to boost your brand through social media giveaways.
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Do social media giveaways work? This article suggests that they can be very successful in increasing brand reach.

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4 Best Ways to do Social Media Marketing on a Budget

4 Best Ways to do Social Media Marketing on a Budget | CIM Academy Digital Marketing | Scoop.it
You don't need to invest millions to attract an audience and build a
community on Social Media.
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Some organisations may be dipping their toe into social media. Here are some useful tips to undertake social media on a budget.

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Look to an Agency: 3 Reasons Why Your Business Should Outsource Social

Look to an Agency: 3 Reasons Why Your Business Should Outsource Social | CIM Academy Digital Marketing | Scoop.it
While a social media presence is vital to the marketing strategy of any business nowadays, there is quite a bit of debate around the best way to navigate the vast landscape of platforms, hashtags, 14…...
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Is outsourcing the answer to social media? This article suggests that this is the case and highlights several key benefits of doing so.

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Become Part of the Facebook Community

Become Part of the Facebook Community | CIM Academy Digital Marketing | Scoop.it
People regard Facebook as a fun social space where they chat to friends, check out photos and videos, and relax. You need to join conversations and become part of a community, rather than being a b...
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How important is it to utilise Facebook in Marketing? This article suggests that it is essential and outlines a number of critical factors involved.

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5 Ways Leaders Can Be More Like-able On Social Media - Forbes

5 Ways Leaders Can Be More Like-able On Social Media - Forbes | CIM Academy Digital Marketing | Scoop.it
There's two reasons people like a leader; they're real and they have integrity. It's not more complicated than that. However today most C-level executives don't allow themselves to
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Cab organisational leaders transmit their authority on-line? This article suggest they can and outlines a few key issues to consider.

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4 types of skills digital marketers must have

4 types of skills digital marketers must have | CIM Academy Digital Marketing | Scoop.it
Digital know-how is something employers increasingly consider a requirement for marketing pros. Here are some key areas to master.
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Here are four key skills every professional marketer must have in order to tackle digital marketing.

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Free Gartner Research: Digital Marketing Transit Map

Free Gartner Research: Digital Marketing Transit Map | CIM Academy Digital Marketing | Scoop.it
Navigate the #digitalmarketing landscape with this free map from @GartnerDigital
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This useful digital marketing map will help professional marketers navigate their digital journey.

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4 Things to Do on Social Media While Your Event is Happening

4 Things to Do on Social Media While Your Event is Happening | CIM Academy Digital Marketing | Scoop.it
We continue with our series going over the basics of event marketing. In this post, learn how social media can help increase engagement during the event.
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This article highlights a number of social media tips to help you maximise the benefits of your upcoming event.

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#Digital #Marketing - Pull And Push Methods Of promotions #brand

#Digital #Marketing - Pull And Push Methods Of promotions #brand | CIM Academy Digital Marketing | Scoop.it
Digital marketing is done through items such as cell phones,SMS,MMS,instant messaging,websites,emails,banner advertisement and digital billboards.
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This article provides an overview of push pull digital marketing activities.

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How Social Media Influences Business, Generates Leads And Drives Sales [INFOGRAPHIC]

How Social Media Influences Business, Generates Leads And Drives Sales [INFOGRAPHIC] | CIM Academy Digital Marketing | Scoop.it
RT @JackKosakowski1: How Social Media Influences Business, Generates Leads & Sales [#infographic ] http://t.co/mkd336TnAM #SocialSelling ht…
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This infographic highlights the importance of social media in lead generation.

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The Ethics of Social Media Accuracy - Huffington Post (blog)

The Ethics of Social Media Accuracy - Huffington Post (blog) | CIM Academy Digital Marketing | Scoop.it
From clickbait headlines to unfair reviews of products and services, the open nature of social media presents ethical issues.
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Can social media be relied on as a credible source of information? This article suggests that publishers frequently aggregating posts and make unfounded assumptions.

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Brands to Social Media: No Third Party Viewability, No Ad Buys

Brands to Social Media: No Third Party Viewability, No Ad Buys | CIM Academy Digital Marketing | Scoop.it

Viewability is the watchword of the day in marketing. Because marketers want real stats to hang their ad buying hats on, now third party verification is causing some ripples.

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Organisations are looking for clarity on social media advertising. This article highlights that it is not always possible to see the statistics behind their investments.

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Why Do We Follow Brands on Social Media? [Infographic]

Why Do We Follow Brands on Social Media? [Infographic] | CIM Academy Digital Marketing | Scoop.it
As humans we are naturally drifted towards ease. Everything revolves around technology.
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Do discounts and promos drive social media following? This article suggests that this is the case and highlights a number of insightful facts about consumer behaviour.

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Tools I Use To Amplify Social Campaigns

Tools I Use To Amplify Social Campaigns | CIM Academy Digital Marketing | Scoop.it
I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends.
CIM Academy's insight:

This article outlines a few essential tools to help organisations amplify their social media campaigns.

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Gut Check: Are You Using Social Media for Customer Insights? - Forbes

Gut Check: Are You Using Social Media for Customer Insights? - Forbes | CIM Academy Digital Marketing | Scoop.it
How many times have you walked into the same coffee shop to order the same drink on your way to work?
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Can social media provide us with customer insight? This article suggests this is the case and outlines some insightful steps.

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Digital Marketing Tools That Work [Infographic] - Business 2 Community

Digital Marketing Tools That Work [Infographic] - Business 2 Community | CIM Academy Digital Marketing | Scoop.it
So you’re thinking about changing things up or starting fresh with your digital marketing plan. A good starting point is by stepping back and looking at the overall marketing funnel with a clean sl…
CIM Academy's insight:

How does digital marketing translate into leads? This article highlights research showing the effectiveness of the key platforms. 

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5 Ways to Protect Your Reputation with Social Media

5 Ways to Protect Your Reputation with Social Media | CIM Academy Digital Marketing | Scoop.it
Social media has quickly changed the way the people create, find and represent other individuals and brands online. It wasn't that long ago that the internet was HTML based and the web was mo
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How important is it for your SMT to engage with social media? This article suggests that it is essential and outline a few key issues to consider.

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How Personal Social Media Accounts Help Businesses

How Personal Social Media Accounts Help Businesses | CIM Academy Digital Marketing | Scoop.it
You must have heard the story of personal branding very often by now and started perfecting your social media profiles, from Facebook, to LinkedIn, perhaps even Instagram.
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Can personal social media accounts positively influence business reputation? This article suggests that this is the case and outlines some of the contributory factors.

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How Companies are Using Social Media to Manage Customer Service

How Companies are Using Social Media to Manage Customer Service | CIM Academy Digital Marketing | Scoop.it
Find out how social media and customer service are now a key part of service and something you can no longer ignore in your business.
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Companies are more commonly turning to social media to improve their customer experience.

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How Virtual Reality will Redefine the Media Business

How Virtual Reality will Redefine the Media Business | CIM Academy Digital Marketing | Scoop.it
Over the past few months, more and more tech brands have asserted their place in the virtual reality landscape. Google, Facebook, Sony,...
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Will virtual reality become a viable marketing channel? This article suggests that this is the case and outlines some of the key issues. 

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How to Recover From a Negative Social Media Update

How to Recover From a Negative Social Media Update | CIM Academy Digital Marketing | Scoop.it
Are you at risk of a negative social media update? In this article you'll discover how to recover from a bad post to your social media account.
CIM Academy's insight:

This article outlines a few key steps to recover from negative social media.

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What Social Media Network Should Your Brand Use For Your Target Markets? - Jeffbullas's Blog

What Social Media Network Should Your Brand Use For Your Target Markets? - Jeffbullas's Blog | CIM Academy Digital Marketing | Scoop.it
The challenge with the fast moving  social media marketing landscape is to know where your customers are hanging out so you can be where they are.
CIM Academy's insight:

This article provides an overview of the different social media audiences.

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Hashtags: The Simple But Powerful Social Media Marketing Tool

Hashtags: The Simple But Powerful Social Media Marketing Tool | CIM Academy Digital Marketing | Scoop.it
Hashtags may seem to be nothing more than a little side note to a social media post, but the short phrases used within hashtags are packed full of power.
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Hashtags may be the smallest part of your post, but arguably its the most important.

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Stop hiding your data away

Stop hiding your data away | CIM Academy Digital Marketing | Scoop.it

Data integration is all the rage. It’s been discussed several times as one of the major digital trends over the next few years. What’s less talked about is what you’d want to do with it, and why.

CIM Academy's insight:

Understanding the application of organisational data is a critical step in laying the foundations for a successful CRM system. 

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What Authenticity Means for Your Brand on Social Media

What Authenticity Means for Your Brand on Social Media | CIM Academy Digital Marketing | Scoop.it
Just be yourself. The standard advice about authenticity makes it seem simple. But when it comes to social media, establishing authenticity can be surprisingly tricky for brands. How much should you reveal about your brand online?
CIM Academy's insight:

Maintaining authenticity on social media can be a difficult task. This article outlines a number of useful tips to consider.

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