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Manta-infographic-small-business-and-social-media-391x1024.jpg (391x1024 pixels) | CIM Academy Digital Marketing | Scoop.it

The shift in small business behaviour - 90% networking online

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The shift in small business behaviour - 90% networking online

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CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
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Top 10 Online Resources for Successful Social Media Marketer | Socialnomics

Top 10 Online Resources for Successful Social Media Marketer | Socialnomics | CIM Academy Digital Marketing | Scoop.it
Which online resources should social media marketers rely on to make their marketing strategy more efficient and successful?
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This article provides a list of useful resources for digital marketers.

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How Social Media Data Can Help You Tackle 3 Vital Pain Areas of Your Business?

How Social Media Data Can Help You Tackle 3 Vital Pain Areas of Your Business? | CIM Academy Digital Marketing | Scoop.it
The importance of social data to bring businesses closer to customers is both critical and mandatory for enterprises society.
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This article highlights 3 key ways that social media can help you business.

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Social Media Manners: Responding to Online Customer Complaints | Diane ... - Huffington Post

Social Media Manners: Responding to Online Customer Complaints | Diane ... - Huffington Post | CIM Academy Digital Marketing | Scoop.it
If your business has a social media presence, it may only be a matter of time before someone issues a complaint online.
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Does social media play a role in customer feedback? This article strongly suggests this is the case and outlines a few key tips.

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33% of Social Media Queries Ignored, Anti-Social CMOs – New Data on the State of Social Marketing

33% of Social Media Queries Ignored, Anti-Social CMOs – New Data on the State of Social Marketing | CIM Academy Digital Marketing | Scoop.it
For all the discussion on the relevance and importance of social media for business, for all the blog posts and conferences and webinars on why social is critical, how the medium is an evolution of ou...
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Are companies listening to Social media feedback? This recent study suggests that many organisations are not. 

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30 Effective Social Media Tactics Worth Testing for Yourself [Infographic]

30 Effective Social Media Tactics Worth Testing for Yourself [Infographic] | CIM Academy Digital Marketing | Scoop.it
Wondering what social tactics are most effective? Check out this infographic.
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Delivering effective social media is a challenge. This article highlights a number of essential tips.

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The 7 Hidden Factors of the Most Successful Social Media Ads

The 7 Hidden Factors of the Most Successful Social Media Ads | CIM Academy Digital Marketing | Scoop.it
Seven strategies for social media ads that can help you convert better and drive more traffic.
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Is social media advertising the key to success? This article suggests this is the case and outlines a number of key tips.

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Fix Your Website So People Can Share on Social Media

Fix Your Website So People Can Share on Social Media | CIM Academy Digital Marketing | Scoop.it
Fix Your Website So People Can Share on Social Media
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How important is it to use your website to increase social sharing? This article suggests it is very important and outlines a number of useful tips.

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Tools I Use To Amplify Social Campaigns

Tools I Use To Amplify Social Campaigns | CIM Academy Digital Marketing | Scoop.it
I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends.
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This article outlines a few essential tools to help organisations amplify their social media campaigns.

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Gut Check: Are You Using Social Media for Customer Insights? - Forbes

Gut Check: Are You Using Social Media for Customer Insights? - Forbes | CIM Academy Digital Marketing | Scoop.it
How many times have you walked into the same coffee shop to order the same drink on your way to work?
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Can social media provide us with customer insight? This article suggests this is the case and outlines some insightful steps.

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Digital Marketing Tools That Work [Infographic] - Business 2 Community

Digital Marketing Tools That Work [Infographic] - Business 2 Community | CIM Academy Digital Marketing | Scoop.it
So you’re thinking about changing things up or starting fresh with your digital marketing plan. A good starting point is by stepping back and looking at the overall marketing funnel with a clean sl…
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How does digital marketing translate into leads? This article highlights research showing the effectiveness of the key platforms. 

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5 Ways to Protect Your Reputation with Social Media

5 Ways to Protect Your Reputation with Social Media | CIM Academy Digital Marketing | Scoop.it
Social media has quickly changed the way the people create, find and represent other individuals and brands online. It wasn't that long ago that the internet was HTML based and the web was mo
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How important is it for your SMT to engage with social media? This article suggests that it is essential and outline a few key issues to consider.

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How Personal Social Media Accounts Help Businesses

How Personal Social Media Accounts Help Businesses | CIM Academy Digital Marketing | Scoop.it
You must have heard the story of personal branding very often by now and started perfecting your social media profiles, from Facebook, to LinkedIn, perhaps even Instagram.
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Can personal social media accounts positively influence business reputation? This article suggests that this is the case and outlines some of the contributory factors.

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How Companies are Using Social Media to Manage Customer Service

How Companies are Using Social Media to Manage Customer Service | CIM Academy Digital Marketing | Scoop.it
Find out how social media and customer service are now a key part of service and something you can no longer ignore in your business.
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Companies are more commonly turning to social media to improve their customer experience.

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How Can You Identify Influencers with Social Media?

How Can You Identify Influencers with Social Media? | CIM Academy Digital Marketing | Scoop.it
Influencers have always been a coveted entity in marketing and advertising. Thankfully, social media has spawned new influencers, who will promote tweets
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Social media influencers can give your campaign an edge. This article highlights a few tips which may help identify them.

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What does it take to successfully integrate mobile marketing with your existing social media plan?

What does it take to successfully integrate mobile marketing with your existing social media plan? | CIM Academy Digital Marketing | Scoop.it
That's a great question that was recently asked within the Strategic Social Networking community on Google+.
CIM Academy's insight:

Integrating mobile marketing into social media campaigns can add a new dimension. This article outlines some useful tips.

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The Key to a Successful Digital Marketing Agency and Client Relationship

The Key to a Successful Digital Marketing Agency and Client Relationship | CIM Academy Digital Marketing | Scoop.it
Digital Marketing success is more dynamic than ever and companies embracing everything from content marketing to predictive analytics seek outside help for
CIM Academy's insight:

Digital marketing agencies can provide organisations with the necessary skills to successfully navigate the digital world.

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10 Best Ways To Improve Your Social Media Marketing

10 Best Ways To Improve Your Social Media Marketing | CIM Academy Digital Marketing | Scoop.it
Tweet If you master social media marketing, you can get unlimited traffic to any business at any time. But, most people don’t master it.
CIM Academy's insight:

Increasing you social presence is essential in today’s digital world. This article highlights key tips to improve your social media marketing.

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7 Best Social Media Tools To Track Your Hashtags - Smart Website Marketing

7 Best Social Media Tools To Track Your Hashtags - Smart Website Marketing | CIM Academy Digital Marketing | Scoop.it
Managing hashtags is an important task in managing and maintaining social media campaigns. These tools will help you determine what works and what doesn’t.
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How important is it to monitor Hashtags? This article suggests that they play a key role in social media analysis and outline a few useful tools.

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3 ways to turn your brand into a social media juggernaut

3 ways to turn your brand into a social media juggernaut | CIM Academy Digital Marketing | Scoop.it
Tech influencer and social media guru Robert Scoble shares three ways your brand can get noticed on social media
CIM Academy's insight:

Social media is now playing an integral part of the marketing mix. This article outlines a few key tips to help organisations improve their social media presence.

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Boost Your Brand Reach With Social Media Giveaways

Boost Your Brand Reach With Social Media Giveaways | CIM Academy Digital Marketing | Scoop.it
Take a look at the techniques you can use to boost your brand through social media giveaways.
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Do social media giveaways work? This article suggests that they can be very successful in increasing brand reach.

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4 Best Ways to do Social Media Marketing on a Budget

4 Best Ways to do Social Media Marketing on a Budget | CIM Academy Digital Marketing | Scoop.it
You don't need to invest millions to attract an audience and build a
community on Social Media.
CIM Academy's insight:

Some organisations may be dipping their toe into social media. Here are some useful tips to undertake social media on a budget.

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Look to an Agency: 3 Reasons Why Your Business Should Outsource Social

Look to an Agency: 3 Reasons Why Your Business Should Outsource Social | CIM Academy Digital Marketing | Scoop.it
While a social media presence is vital to the marketing strategy of any business nowadays, there is quite a bit of debate around the best way to navigate the vast landscape of platforms, hashtags, 14…...
CIM Academy's insight:

Is outsourcing the answer to social media? This article suggests that this is the case and highlights several key benefits of doing so.

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Become Part of the Facebook Community

Become Part of the Facebook Community | CIM Academy Digital Marketing | Scoop.it
People regard Facebook as a fun social space where they chat to friends, check out photos and videos, and relax. You need to join conversations and become part of a community, rather than being a b...
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How important is it to utilise Facebook in Marketing? This article suggests that it is essential and outlines a number of critical factors involved.

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5 Ways Leaders Can Be More Like-able On Social Media - Forbes

5 Ways Leaders Can Be More Like-able On Social Media - Forbes | CIM Academy Digital Marketing | Scoop.it
There's two reasons people like a leader; they're real and they have integrity. It's not more complicated than that. However today most C-level executives don't allow themselves to
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Cab organisational leaders transmit their authority on-line? This article suggest they can and outlines a few key issues to consider.

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4 types of skills digital marketers must have

4 types of skills digital marketers must have | CIM Academy Digital Marketing | Scoop.it
Digital know-how is something employers increasingly consider a requirement for marketing pros. Here are some key areas to master.
CIM Academy's insight:

Here are four key skills every professional marketer must have in order to tackle digital marketing.

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