CIM Academy Digit...
Follow
Find
5.3K views | +0 today
 
Scooped by CIM Academy
onto CIM Academy Digital Marketing
Scoop.it!

7 Steps To Calculate Your Social Media ROI [Infographic]

7 Steps To Calculate Your Social Media ROI [Infographic] | CIM Academy Digital Marketing | Scoop.it
Calculating your social media ROI is tricky. To help you figure it out, this infographic presents some of the most popular formulas to measure your success.
more...
Jeff Domansky's curator insight, December 18, 2012 8:44 PM

Couple of good suggestions for calculoating ROI.

CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
Curated by CIM Academy
Your new post is loading...
Your new post is loading...
Scooped by CIM Academy
Scoop.it!

Mcommerce is one third of ecommerce

Mcommerce is one third of ecommerce | CIM Academy Digital Marketing | Scoop.it
LONDON: Mobile accounts for almost one third of global ecommerce transactions, according to a new report which argues that consumers have long since moved beyond using the device just for research.
CIM Academy's insight:

Many more consumers using their phone or tablet to make purchases according to a new research report.

more...
No comment yet.
Scooped by CIM Academy from Digital marketing in physical world
Scoop.it!

The 2014 state of DIGITAL TRANSFORMATION

The 2014 state of DIGITAL TRANSFORMATION | CIM Academy Digital Marketing | Scoop.it
The 2014 State of Digital Transformation by Altimeter Group from Altimeter Group Network on SlideShare Mobility research Europe 2014 from Accenture

Via Ubleam
CIM Academy's insight:

Always a good read!

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

Advertisers left cold by auditors’ attempts to measure digital value | News | Marketing Week

Advertisers left cold by auditors’ attempts to measure digital value | News | Marketing Week | CIM Academy Digital Marketing | Scoop.it
Auditors are struggling to deliver value amid the fast paced digital advertising arena, study finds.
CIM Academy's insight:

Accurate data is soooo important!

more...
No comment yet.
Scooped by CIM Academy from CIM Academy Marketing
Scoop.it!

7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize

7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize | CIM Academy Digital Marketing | Scoop.it
Big data's big promises are left in a big dust pile because we don't optimize the last mile: Data presentation. Learn from eight real-world examples how-to.
CIM Academy's insight:
Great blog entry from Avinash Kaushik about presenting data!
more...
CIM Academy's curator insight, March 3, 4:33 AM

Great blog entry by Avinash Kaushik about presenting data well.

Scooped by CIM Academy from Social Media Marketing
Scoop.it!

New Research Shows Why People Interact with Brands on Social Media -

New Research Shows Why People Interact with Brands on Social Media - | CIM Academy Digital Marketing | Scoop.it
A new study conducted by University of Massachusetts Dartmouth reveals why people, specifically millennials, interact with brands on social media. The study can help businesses understand how to leverage their social media accounts and use them more effectively. The study looked into why millennials, people born between 1980 and 2000, connect with brands on social …

Via Bigfoot Digital
more...
MadCityMedia's curator insight, March 7, 3:13 PM

Very informative.

Scooped by CIM Academy
Scoop.it!

Infographic: Mobile Social Drives Conversions | Mobile Marketing Watch

Infographic: Mobile Social Drives Conversions | Mobile Marketing Watch | CIM Academy Digital Marketing | Scoop.it
CIM Academy's insight:

Useful infographic with stats about ways in which mobile is driving conversion

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

Multiscreening hits new heights: News from warc.com

Multiscreening hits new heights: News from warc.com | CIM Academy Digital Marketing | Scoop.it
CIM Academy's insight:

People at home are 'one reach away from distraction' according to new consumer research in the UK - worth a read if you are mobile marketing

more...
No comment yet.
Scooped by CIM Academy from Transmedia: Storytelling for the Digital Age
Scoop.it!

Augmented Reality Just Beginning to Change How We Interact With the Real World

Augmented Reality Just Beginning to Change How We Interact With the Real World | CIM Academy Digital Marketing | Scoop.it

Via The Digital Rocking Chair
CIM Academy's insight:

Augmented reality is just starting to impact on the way we market and communicate with customers.

more...
Henrik Safegaard - Cloneartist's curator insight, November 24, 2013 4:28 AM

Adding a social element to AR is another interesting development. For example, AR is being used by a start-up company in San Francisco called CrowdOptic that can recognize which direction a crowd of people have their phones pointing. They can then invite others using that app to see what all those phones are seeing. For example, at a NASCAR race, fans who can’t see the entire track could point their phones at a distant turn and get photos and videos gathered by others who are closer to the action.

Click to read more.

Jonathan Troper's curator insight, November 24, 2013 4:42 PM

Depending how much effort is involved,  augmented reality (AR) could be used for training delivery. What are some examples where AR makes some kinds of learning possible that were not so straightforward before? 

Fabienne Cocheteau's curator insight, January 23, 6:28 AM

And it is just the beginning...

Scooped by CIM Academy from Transmedia: Storytelling for the Digital Age
Scoop.it!

Once upon a timeline... [Facebook as a storytelling tool]

Once upon a timeline... [Facebook as a storytelling tool] | CIM Academy Digital Marketing | Scoop.it

Via The Digital Rocking Chair
CIM Academy's insight:

Great article about using Facebook as a storytelling tool.  Good advice too - use Facebook pages and not profiles.

more...
The Digital Rocking Chair's curator insight, November 19, 2013 2:17 PM

A look at how creative practitioners are using familiar social media tools as either standalone story platforms or as part of a wider story world.

Carmen Beatriz Fernández's curator insight, November 20, 2013 3:11 PM

FaceBook como herramienta del storytelling....

Jean-François Dubos's curator insight, November 21, 2013 4:43 AM

Excellents exemples d'usage des Facebook Pages pour faire du story telling

Scooped by CIM Academy
Scoop.it!

In numbers: John Lewis Xmas ad social media reaction | Marketing Magazine

In numbers: John Lewis Xmas ad social media reaction | Marketing Magazine | CIM Academy Digital Marketing | Scoop.it
In numbers: John Lewis Xmas ad social media reaction, John Lewis's latest Christmas campaign prompted its biggest response on Twitter yet, with 80% of nearly 90,000 mentions praising the TV ad.
CIM Academy's insight:

Social media reaction to the John Lewis 'bearandhare' Christmas Ad 2013 - reaction so far

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

Privacy fears over Tesco's plans to scan customers' faces

Privacy fears over Tesco's plans to scan customers' faces | CIM Academy Digital Marketing | Scoop.it
Retailer reportedly set to introduce screens developed by Lord Sugar's Amscreen that will run tailored advertisements
CIM Academy's insight:

Unethical or well targeted, what do you think?

more...
No comment yet.
Scooped by CIM Academy from Blogging & Content Strategy
Scoop.it!

Email click rates highest on Friday: News from warc.com

Email click rates highest on Friday: News from warc.com | CIM Academy Digital Marketing | Scoop.it

Via Nick Baggott
more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

The Mobile Playbook

The Mobile Playbook is a resource guide from Google to help businesses win with mobile. It features insights, case studies and recommendations on how any business can operationalize mobile.
CIM Academy's insight:

Useful update for Mobile Marketing in Practice!

more...
No comment yet.
Scooped by CIM Academy from CIM Academy Customer Experience
Scoop.it!

A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences

A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences | CIM Academy Digital Marketing | Scoop.it

Via Don Dea, CIM Academy
CIM Academy's insight:

So now it's the 'ultimate moment of truth'!!

more...
Don Dea's curator insight, October 1, 12:04 AM

Searching beyond keywords: The questions that people ask over and over again.

What comes back in the Zero Moment of Truth: Patterns and context of questions, what customers find that helps them make decisions, and also why customers err to locate or value traditional content.

The communities and people of value: Where people are finding and sharing experiences outside of Google or other traditional search engines (this introduces new touch points in the customer journey).

CIM Academy's curator insight, October 1, 5:03 AM

So now it's the 'ultimate moment of truth'!!

Scooped by CIM Academy
Scoop.it!

10 things you didn't know about internet of things - raconteur.net

10 things you didn't know about internet of things - raconteur.net | CIM Academy Digital Marketing | Scoop.it
From in-vivo sensors to the rise of China, Charles Orton-Jones spots ten trends and applications making the internet of things (IoT) arguably the world’s most exciting technology
CIM Academy's insight:

Interesting article about the 'Internet of Things.  Heating the car on a frosty morning before I set off - now that's technology at its best....

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

Digital deals to keep an eye on - raconteur.net

Digital deals to keep an eye on - raconteur.net | CIM Academy Digital Marketing | Scoop.it
The digital market is changing dramatically with investors placing significant bets across all key categories from e-commerce to social media or the internet of things. Drawing on deal data from analysts StrategyEye, Tom O’Meara reviews five key trends in the past 12 months which he expects will continue to be a major focus throughout 2014
CIM Academy's insight:

Great article on the way in which Digital Markets are changing!

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

New consumer study finds that, with apps such as Whatsapp and Kik... -- NEW YORK, Feb. 18, 2014 /PRNewswire/ --

New consumer study finds that, with apps such as Whatsapp and Kik... -- NEW YORK, Feb. 18, 2014 /PRNewswire/ -- | CIM Academy Digital Marketing | Scoop.it
NEW YORK, Feb. 18, 2014 /PRNewswire/ -- New consumer study finds that, with apps such as Whatsapp and Kik Messenger, 15 percent of smartphone users prefer direct messaging over social media. Experian Marketing Services' The Always-On Consumer report examines behavior of seven different smartphone segments.
CIM Academy's insight:

Always-On Consumer Report identifies 7 types of mobile consumer - which one are you?  I must sit between pragmatist and personal - too inclined to buy to fit the pragmatist profile exactly!

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

The strength of ‘weak signals’ | McKinsey & Company

The strength of ‘weak signals’ | McKinsey & Company | CIM Academy Digital Marketing | Scoop.it
Snippets of information, often hidden in social-media streams, offer companies a valuable new tool for staying ahead. A McKinsey Quarterly article.
CIM Academy's insight:

Keep monitoring relevant social media

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

Screen size dictates bounce rate: News from warc.com

Screen size dictates bounce rate: News from warc.com | CIM Academy Digital Marketing | Scoop.it
CIM Academy's insight:

I attended the CIM Webinar last night on what's new in digital and social in 2014.  (If you missed it you will soon be able to access it on Marketing Expert - Practical Insights).  This article highlights and endorses some of the points Daniel was making.

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

Social media adspend rises worldwide: News from warc.com

Social media adspend rises worldwide: News from warc.com | CIM Academy Digital Marketing | Scoop.it
CIM Academy's insight:

Paid advertising increases on social media.

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

Emotional Google ad a viral hit in India and Pakistan

Emotional Google ad a viral hit in India and Pakistan | CIM Academy Digital Marketing | Scoop.it
An emotional advertisement for Google's search engine has become a hit in India and Pakistan by surprisingly invoking a traumatic period in the shared history of the South Asian archrivals.
CIM Academy's insight:

A great example crossing the physical and digital divide - TV and YouTube - great advertising Google!

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

10 Steps to Brilliant Social Customer Service [INFOGRAPHIC] | Social Media Today

10 Steps to Brilliant Social Customer Service [INFOGRAPHIC] | Social Media Today | CIM Academy Digital Marketing | Scoop.it
CIM Academy's insight:

Nice infographic on social customer service - Step 3 'Set up your Listening Programme' - a great reason for using social media monitoring

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

B2B brands fail to utilise social media: News from warc.com

B2B brands fail to utilise social media: News from warc.com | CIM Academy Digital Marketing | Scoop.it
CIM Academy's insight:

70% of business people consider B2B brands don't know how to communicate with them on social media and 60 % wanted to hear from them in this way!

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

The Big Mobile Shopping Handbook | IAB UK

The Big Mobile Shopping Handbook | IAB UK | CIM Academy Digital Marketing | Scoop.it
The IAB is committed to making mobile easier for brands and agencies to tap into the growing market.
CIM Academy's insight:

Keep up to date with what's happening in mobile marketing in the UK

more...
No comment yet.