CIM Academy Digital Marketing
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CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
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How to Use Social Media Influencers to Drive Attendance - Eventbrite US Blog

How to Use Social Media Influencers to Drive Attendance - Eventbrite US Blog | CIM Academy Digital Marketing | Scoop.it
Social media influencers can be a big driver of sales for your event — if done properly. Here's how to build an influencer program that drives results.
CIM Academy's insight:
Social Media Influencers can play an important role in the digital mix and this article outlines some key insights.
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Social Media Algorithms: How They Work and How to Use Them in Your Favor – Michael Stelzner [SSM032]

Social Media Algorithms: How They Work and How to Use Them in Your Favor – Michael Stelzner [SSM032] | CIM Academy Digital Marketing | Scoop.it
Social media algorithms are a lot like “Dog Years.” They seems to progress and change at a rate of seven years for every one year on the human calendar. We’ve seen first-hand the dramatic declines in traffic
CIM Academy's insight:
An interesting insight into social media algorithms.
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Social Media Marketing: The Importance of a Two-Way Conversation

Social Media Marketing: The Importance of a Two-Way Conversation | CIM Academy Digital Marketing | Scoop.it
You need to have a two-way conversation with your audience on social media. Here are ways that you can make your brand more personal.
CIM Academy's insight:
Creating a two way social feedback is beneficial to the brand. 
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Data security: finding a safe cyberspace | Buying Business Travel

Data security: finding a safe cyberspace | Buying Business Travel | CIM Academy Digital Marketing | Scoop.it
Valuable virtual information is increasingly vulnerable to cybercriminals, and businesses have to step up their game to stay protected
CIM Academy's insight:
This article outlines some key data security issues facing organisations. 
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Whatever next? What the fast pace of tech development means for marketers

Whatever next? What the fast pace of tech development means for marketers | CIM Academy Digital Marketing | Scoop.it
Advances in technology are changing the game, from the arts to our kitchens and wardrobes - but especially for brands and marketers. Lucie Greene, worldwide director of JWT Innovation Group, looks at what 2017 may bring.
CIM Academy's insight:
Is the future verbal? This article suggests that voice-activated home-hub speakers may play an important role.
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5 Things You Need To Add To Your 2017 Digital Marketing Plan

5 Things You Need To Add To Your 2017 Digital Marketing Plan | CIM Academy Digital Marketing | Scoop.it
This article is a guide to some important best practices in a 2107 digital marketing world.
CIM Academy's insight:
Will the migration to Https improve online customer experience? This article outlines why it would.
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How Marketers View Emerging Technologies

How Marketers View Emerging Technologies | CIM Academy Digital Marketing | Scoop.it
But, the respondents of the survey which was carried out in Australia, France, Germany, the US and the UK, did not prioritize them in the same way.
CIM Academy's insight:
Some key insights into emerging technologies.
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5 Social Media Tools That Will Help You Reach Your Marketing Goals

5 Social Media Tools That Will Help You Reach Your Marketing Goals | CIM Academy Digital Marketing | Scoop.it
These tools offer you easy video uploading, shortened URLs, stock photos and more.
CIM Academy's insight:
This article highlights some key social media tools.
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5 Key Problems Inbound Marketing Solves For Your Business

5 Key Problems Inbound Marketing Solves For Your Business | CIM Academy Digital Marketing | Scoop.it
Inbound marketing will help you reach your goals and grow your business in a sustainable way. Here are the five key problems it can solve for you.
CIM Academy's insight:
This article critically evaluates inbound marketing solutions.
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10 Mistakes to Avoid in Social Media Marketing

10 Mistakes to Avoid in Social Media Marketing | CIM Academy Digital Marketing | Scoop.it
Learn How to Start a Blog for Free or WordPress and Make Money. How to Promote Blog, Social Media Marketing & SEO. How to become an entrepreneurs.
CIM Academy's insight:
This article highlights some insightful tips to improve social media.
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5 Reasons to Use Social Media to Promote Your Business | Digital Internet Marketing

5 Reasons to Use Social Media to Promote Your Business | Digital Internet Marketing | CIM Academy Digital Marketing | Scoop.it
RT @kesbutters: 5 Reasons to Use Social Media to Promote Your Business: https://t.co/YZPSawndy2 #SocialMedia #Marketing https://t.co/WYL9M…
CIM Academy's insight:
This article outlines some key reasons to invest in social media.  
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Big data security is a big mess

Big data security is a big mess | CIM Academy Digital Marketing | Scoop.it
No one questions that the Hadoop/Spark ecosystem can yield business-changing insights. Yet few seem willing to face up to the sorry state of big data security
CIM Academy's insight:
This article highlights some key challenges of big data.
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Softbank Is Betting $32 Billion on ARM That the Internet of Things Will Pay Out

Softbank Is Betting $32 Billion on ARM That the Internet of Things Will Pay Out | CIM Academy Digital Marketing | Scoop.it
Can ARM do in IoT what it did in mobile? SoftBank sure seems to think so.
CIM Academy's insight:
The internet of things is a gorwing arm of digital marketing
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Why digital marketing is important for the promotion of products?

Why digital marketing is important for the promotion of products? | CIM Academy Digital Marketing | Scoop.it
Digital marketing is one of the newest and highly popular marketing mechanisms used for promotion of brands and products through electronic and digital channels enabling a business organization to analyze the marketing campaign in real time.  Digital media is very pervasive and its widespread reach to a large number of people can gather information anytime…
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An article looking at digital marketing benefits.
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5 Digital Marketing Trends Defining 2017

5 Digital Marketing Trends Defining 2017 | CIM Academy Digital Marketing | Scoop.it
Business Consultant Nate M. Vickery discusses 2017 Marketing Trends on Bootstrap Business by Digital Marketer & Entrepreneur Mike Schiemer.
CIM Academy's insight:
This article discusses some key digital marketing tools.
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What happens when the advertising world discovers urban value and smart cities?

What happens when the advertising world discovers urban value and smart cities? | CIM Academy Digital Marketing | Scoop.it
Green buildings and sustainable cities – news and views
CIM Academy's insight:
This article highlights the innovative opportunities that smart cities offers digital advertising.
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Data, old-school metrics and walled gardens: measuring ROI can be a tricky business

Data, old-school metrics and walled gardens: measuring ROI can be a tricky business | CIM Academy Digital Marketing | Scoop.it
The Drum, in association with DataXu, attempts to shed some light on the complicated issue of ROI measurement during a roundtable on effective marketing.
CIM Academy's insight:
This article highlights the complexities of measuring ROI in digital marketing.
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Augmented reality: How technology is revolutionizing the world of construction

Augmented reality: How technology is revolutionizing the world of construction | CIM Academy Digital Marketing | Scoop.it
As Grand Rapids' skyline is forged higher and wider, construction firms, developers and designers are improving how they work with each new building.
CIM Academy's insight:
This article looks at augmented reality as an emerging technology.
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5 Digital Marketing Skills You’ll Need In 2017 To Make The Right Impact! – Imbloggingtips

5 Digital Marketing Skills You’ll Need In 2017 To Make The Right Impact! – Imbloggingtips | CIM Academy Digital Marketing | Scoop.it
5 Digital Marketing Skills You’ll Need In 2017 To Make The Right Impact! on Imbloggingtips | As the years go by, digital marketing continues to evolve.
CIM Academy's insight:
This article highlights some key digital marketing skills.
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Your Basic Guide for Attribution in Digital Marketing in 2017

Your Basic Guide for Attribution in Digital Marketing in 2017 | CIM Academy Digital Marketing | Scoop.it
There are many factors which you need to ponder upon in order to evaluate the effectiveness of any attribution model available. Be aware of where
CIM Academy's insight:
This article highlights key issues for attribution in digital marketing.
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Facebook vs Twitter Social Media Marketing Platforms

Facebook vs Twitter Social Media Marketing Platforms | CIM Academy Digital Marketing | Scoop.it
Social Media Marketing expert Michael J Schiemer & Writer + Marketer Kate Pike compare Twitter and Facebook for SMM.
CIM Academy's insight:
This article evaluate the key differences between Facebook and Twitter. 
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Why There’s No Such Thing as Being Too Obvious in Marketing

Why There’s No Such Thing as Being Too Obvious in Marketing | CIM Academy Digital Marketing | Scoop.it
As a marketer, you've failed if you can’t get your target to take action. Don't be afraid of being obvious in your ask.
CIM Academy's insight:
Conversion tactics are essential for success.
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Why You Must Add Paid Advertisement To Your Digital Marketing Campaign

Why You Must Add Paid Advertisement To Your Digital Marketing Campaign | CIM Academy Digital Marketing | Scoop.it
Get answers on ways to grow your business online and digital marketing.
CIM Academy's insight:
This article highlights the importance of using online advertising.
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11 Ways To Leverage LinkedIn

11 Ways To Leverage LinkedIn | CIM Academy Digital Marketing | Scoop.it
Social Media Marketing expert Mike Schiemer discusses 11 way to leverage LinkedIn for business and sales.
CIM Academy's insight:
This article outlines some key promotional aspects of LinkedIn
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How the internet of things is revolutionizing retail

How the internet of things is revolutionizing retail | CIM Academy Digital Marketing | Scoop.it
The world of retail may never be the same, thanks to the internet of things (IoT) and its network of connections linking the physical and digital worlds in an ecosystem of computers, smartphones, stores, vehicles, wearables and more.
CIM Academy's insight:
Changing the consumer experience with IoT
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