CIM Academy Digital Marketing
6.5K views | +0 today
Follow
 
Scooped by CIM Academy
onto CIM Academy Digital Marketing
Scoop.it!

New digital ad model works for Kellogg: News from Warc.com

New digital ad model works for Kellogg: News from Warc.com | CIM Academy Digital Marketing | Scoop.it

WARC, the largest source of intelligence on marketing, advertising, media and research, talks to Kellogg about programmatic buying of digital advertising.

more...
No comment yet.
CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
Curated by CIM Academy
Your new post is loading...
Your new post is loading...
Scooped by CIM Academy
Scoop.it!

Big data security is a big mess

Big data security is a big mess | CIM Academy Digital Marketing | Scoop.it
No one questions that the Hadoop/Spark ecosystem can yield business-changing insights. Yet few seem willing to face up to the sorry state of big data security
CIM Academy's insight:
This article highlights some key challenges of big data.
more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

Softbank Is Betting $32 Billion on ARM That the Internet of Things Will Pay Out

Softbank Is Betting $32 Billion on ARM That the Internet of Things Will Pay Out | CIM Academy Digital Marketing | Scoop.it
Can ARM do in IoT what it did in mobile? SoftBank sure seems to think so.
CIM Academy's insight:
The internet of things is a gorwing arm of digital marketing
more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

Rolls-Royce to adopt Internet of Things technologies and analytics for jet engine predictive maintenance

Rolls-Royce to adopt Internet of Things technologies and analytics for jet engine predictive maintenance | CIM Academy Digital Marketing | Scoop.it
Rolls-Royce to use Microsoft's Azure IoT Suite and Cortana Intelligence to improve airlines' operational efficiency,Cloud and Infrastructure,Internet of Things ,Microsoft,Azure,Cortana
CIM Academy's insight:
Rolls-Royce to adopt Internet of Things technologies
more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

Social Media Marketeers

Social Media Marketeers | CIM Academy Digital Marketing | Scoop.it
Incorporating social media marketing strategies can quickly increase the success of your business. The Social Media Marketeers help you use the right tools to communicate with a wide audience quickly and to interact with that audience.
CIM Academy's insight:
This article highlights the power of social marketing,
more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

What If We've Got Big Data and Analytics All Wrong? | Tech Buzz | TechNewsWorld

What If We've Got Big Data and Analytics All Wrong? | Tech Buzz | TechNewsWorld | CIM Academy Digital Marketing | Scoop.it
Every once in a while I run into a little company that comes at an existing market as if the folks already in it are idiots -- and sometimes they are right. Here's the thing: What often happens is a company breaks out in a segment, and everyone groups around that company's ideas and emulates them. Few initially stand up and say, "Wait a minute -- what if they're wrong?"
CIM Academy's insight:
Analysing big data is  key to success, this article highlights some interesting insights.
more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

6 Ways Startups can use Virtual Reality for Digital Marketing Purposes

6 Ways Startups can use Virtual Reality for Digital Marketing Purposes | CIM Academy Digital Marketing | Scoop.it
Although virtual reality is not something new, the way that it is being used for marketing purposes is. By allowing society to experience a product
CIM Academy's insight:
This article looks at the opportunities of virtual reality 
more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

Image Recognition: The Next Frontier of Search - V3B: Marketing and Social Media Agency

Image Recognition: The Next Frontier of Search - V3B: Marketing and Social Media Agency | CIM Academy Digital Marketing | Scoop.it
Image Recognition: The Next Frontier of Search - V3B: Marketing and Social Media Agency https://t.co/26ct9cWL2K https://t.co/EqcFGSREMg
CIM Academy's insight:
Is image recognition going to impact on marketing? This article highlights some new insights.
more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

Internet of Things is here: But what about Security of Everything? – Tech2

Internet of Things is here: But what about Security of Everything? – Tech2 | CIM Academy Digital Marketing | Scoop.it
Though the promise of IoT is still in its infancy, it envisages a world of connected devices and gadgets that are constantly monitored, and communicating with its environment. However, with great connectivity, come even greater threats of safety and security.
CIM Academy's insight:
Digital security is becoming increasingly important in our digital world!
more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

5 steps to get started with social media curation

5 steps to get started with social media curation | CIM Academy Digital Marketing | Scoop.it
Interested in incorporating social media content into your site, but not sure where to start? Crowdynews has written a guide to hel
CIM Academy's insight:
Serving communities with relevant curated material can add significant value. 
more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

6 Location-based Social Media Monitoring Tools : Social Media Examiner

6 Location-based Social Media Monitoring Tools : Social Media Examiner | CIM Academy Digital Marketing | Scoop.it
Do you want to reach local customers on social media? This article shares six location-based monitoring tools to use for local social media marketing.
CIM Academy's insight:
This article highlights some interesting social monitoring tools.
more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

Social Media Statistics You Need to Know to Target Your Audience Better

Social Media Statistics You Need to Know to Target Your Audience Better | CIM Academy Digital Marketing | Scoop.it
Successful social media managers know their social media stats. Here are social media statistics to help social media managers better target their audience.
CIM Academy's insight:
This article highlights some interesting social media stats.
more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

How to Use Social Media in Event Marketing

How to Use Social Media in Event Marketing | CIM Academy Digital Marketing | Scoop.it
Nowadays you need a solid social media strategy that is bespoke to your event and target audience, Here's a guide for your event marketing.
CIM Academy's insight:
Social tactics for event marketing success.
more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

5 Digital-Marketing Tactics to Ditch in 2016

5 Digital-Marketing Tactics to Ditch in 2016 | CIM Academy Digital Marketing | Scoop.it
Planning to never update your desktop-only accessible website and continue to avoid Facebook for fear of negative comments in 2016? Really?
CIM Academy's insight:
Some digital tactics should be avoided.
more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

How the internet of things is revolutionizing retail

How the internet of things is revolutionizing retail | CIM Academy Digital Marketing | Scoop.it
The world of retail may never be the same, thanks to the internet of things (IoT) and its network of connections linking the physical and digital worlds in an ecosystem of computers, smartphones, stores, vehicles, wearables and more.
CIM Academy's insight:
Changing the consumer experience with IoT
more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

Top 5 Problems with Big Data (and how to solve them)

Top 5 Problems with Big Data (and how to solve them) | CIM Academy Digital Marketing | Scoop.it
We already know that Big Data is a big deal, and it’s here to stay. In fact, 65% of companies fear that they risk becoming irrelevant or uncompetitive if they don’t embrace it. But despite the hy…
CIM Academy's insight:
We  know the problems of big data, this article addresses some of these key issues.
more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

5 Things Digital Marketing Is NOT

5 Things Digital Marketing Is NOT | CIM Academy Digital Marketing | Scoop.it
Digital marketing: it is a widely-used term, yet there are still some myths surrounding this concept. Rather than trying to explain digital marketing (can you ever fully do that?), I will demonstrate…
CIM Academy's insight:
Defining digital marketing can be difficult, but this article clarifies what it is not.
more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

From Big Data to Artificial Intelligence: The Next Digital Disruption

From Big Data to Artificial Intelligence: The Next Digital Disruption | CIM Academy Digital Marketing | Scoop.it
There is a set of important emerging digital trends I track as a futurist that are together converging very fast. These digital trends are al
CIM Academy's insight:
Artificial intelligence is the next frontier of big data, according to this article.
more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

Younger generation more optimistic about big data, study says

Younger generation more optimistic about big data, study says | CIM Academy Digital Marketing | Scoop.it
An IDG Enterprise study of big-data initiatives finds a generation gap: IT professionals aged 18 to 34 are most optimistic about the transformative benefits of big data, while older IT pros are more skeptical. Download the free report.
CIM Academy's insight:
The younger generation well equipped to tackle big data, according to this article.
more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

Want Big Data Innovation? Rethink Your 'Need' for a Chief Data Officer.

Want Big Data Innovation? Rethink Your 'Need' for a Chief Data Officer. | CIM Academy Digital Marketing | Scoop.it
What you should do instead is bridge the divide between your IT and business needs. Say hello to the 'chief growth officer.'
CIM Academy's insight:
Bridging the divide between IT and marketing is key to Big Data success.
more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

Big data doesn’t mean big intelligence … unless you work at it - Data Matters

Big data doesn’t mean big intelligence … unless you work at it - Data Matters | CIM Academy Digital Marketing | Scoop.it
This is a guest blog post by Brad Peters, founder and chairman of Birst Companies are generating more data, and they are holding on to it for longer. However, this data is often then left alone an
CIM Academy's insight:
Analysing big data is the key to revealing successful insights.
more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content

Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content | CIM Academy Digital Marketing | Scoop.it
Time is everything and time is our most precious resource. So, how can we be most effective with our time when it comes to social media, stay up to dat
CIM Academy's insight:
Curation is playing a key role in marketing success.
more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

How Marketers Can Get Maximum ROI from Digital Marketing

How Marketers Can Get Maximum ROI from Digital Marketing | CIM Academy Digital Marketing | Scoop.it
What are the most effective ways to get the most out of your marketing? Ruchi Pardal discusses tips to increase your ROI.
CIM Academy's insight:
This article highlights some insights to help improve digital ROI
more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

What Are the Most Critical Digital Marketing Technology Capabilities?

Source: Forbes Insights / Oracle Marketing Cloud [download page] Notes: Some 62% of brand and agency representatives around the world are satisfied (top-2 box score on a 5-point scale) with how well their current marketing technology is meeting their...
CIM Academy's insight:
Social media and analytical capabilities are the most desired characteristics.
more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

4 Ways Event Social Media Strategies Are Changing

4 Ways Event Social Media Strategies Are Changing | CIM Academy Digital Marketing | Scoop.it
Find out why your event social media strategy needs review and how other event professionals are making changes to stay ahead of the curve.
CIM Academy's insight:
This article highlights key Event social media strategies
more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

Getting to grips with social media marketing

Getting to grips with social media marketing | CIM Academy Digital Marketing | Scoop.it
Are you confused by the mass of social media marketing tools available? This decision tree helps choose the right tool with LinkedIn the clear B2B winner
CIM Academy's insight:
This article highlights key social media channels.
more...
No comment yet.