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What is Pinterest and How can you use it for Marketing your Business? | Jeffbullas's Blog

What is Pinterest and How can you use it for Marketing your Business? | Jeffbullas's Blog | CIM Academy Digital Marketing | Scoop.it
Pinterest is the newest member of today's most popular social media websites, but instead of using written content as substance, it uses images and video.
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CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
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The Best (And Worst) Times To Post On Social Media (Infographic)

The Best (And Worst) Times To Post On Social Media (Infographic) | CIM Academy Digital Marketing | Scoop.it
Different social media sites offer different virtues for your business. Here's how to optimize each one based on when you post.
CIM Academy's insight:

Knowing when to post your message on social media is key. This infographic provides an interesting insight. 

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Where the Digital Economy Is Moving the Fastest

Where the Digital Economy Is Moving the Fastest | CIM Academy Digital Marketing | Scoop.it
Charting the progress of different countries.

Via Bonnie Hohhof
CIM Academy's insight:

A great article showing how the digital economy is developing.

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Seymour Trade Group's curator insight, March 1, 10:02 AM

Follow the ones and zeros

Eloquens's curator insight, March 1, 3:58 PM

Fascinating infographic about the rise of digital in different nations.

Ed Crowley's curator insight, March 4, 4:09 PM

I find the 'stall out countries' most interesting.

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A New Dawn in Digital: Neuromarketing Meets Social Media

A New Dawn in Digital: Neuromarketing Meets Social Media | CIM Academy Digital Marketing | Scoop.it
This year, understanding consumer behavior by using innovative digital marketing techniques will play the leading role in the digital marketing landscape.
CIM Academy's insight:

Interesting article about the role of neuromarketing from 'WERSM' - is it ethical, or just a better way of understanding customers and their needs?

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Irrational Shoppers: How to Help Your Shoppers Make Decisions – Commerce Sciences Blog

Irrational Shoppers: How to Help Your Shoppers Make Decisions – Commerce Sciences Blog | CIM Academy Digital Marketing | Scoop.it

How can you help your irrational shoppers make the right purchasing decisions?

Let’s have a look at five common biases and how you can help buyers overcome them.

CIM Academy's insight:

Another recommendation for testing, and testing again.....

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A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences

A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences | CIM Academy Digital Marketing | Scoop.it

Via Don Dea, CIM Academy
CIM Academy's insight:

So now it's the 'ultimate moment of truth'!!

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Don Dea's curator insight, October 1, 2014 12:04 AM

Searching beyond keywords: The questions that people ask over and over again.

What comes back in the Zero Moment of Truth: Patterns and context of questions, what customers find that helps them make decisions, and also why customers err to locate or value traditional content.

The communities and people of value: Where people are finding and sharing experiences outside of Google or other traditional search engines (this introduces new touch points in the customer journey).

CIM Academy's curator insight, October 1, 2014 5:03 AM

So now it's the 'ultimate moment of truth'!!

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10 things you didn't know about internet of things - raconteur.net

10 things you didn't know about internet of things - raconteur.net | CIM Academy Digital Marketing | Scoop.it
From in-vivo sensors to the rise of China, Charles Orton-Jones spots ten trends and applications making the internet of things (IoT) arguably the world’s most exciting technology
CIM Academy's insight:

Interesting article about the 'Internet of Things.  Heating the car on a frosty morning before I set off - now that's technology at its best....

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Digital deals to keep an eye on - raconteur.net

Digital deals to keep an eye on - raconteur.net | CIM Academy Digital Marketing | Scoop.it
The digital market is changing dramatically with investors placing significant bets across all key categories from e-commerce to social media or the internet of things. Drawing on deal data from analysts StrategyEye, Tom O’Meara reviews five key trends in the past 12 months which he expects will continue to be a major focus throughout 2014
CIM Academy's insight:

Great article on the way in which Digital Markets are changing!

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New consumer study finds that, with apps such as Whatsapp and Kik... -- NEW YORK, Feb. 18, 2014 /PRNewswire/ --

New consumer study finds that, with apps such as Whatsapp and Kik... -- NEW YORK, Feb. 18, 2014 /PRNewswire/ -- | CIM Academy Digital Marketing | Scoop.it
NEW YORK, Feb. 18, 2014 /PRNewswire/ -- New consumer study finds that, with apps such as Whatsapp and Kik Messenger, 15 percent of smartphone users prefer direct messaging over social media. Experian Marketing Services' The Always-On Consumer report examines behavior of seven different smartphone segments.
CIM Academy's insight:

Always-On Consumer Report identifies 7 types of mobile consumer - which one are you?  I must sit between pragmatist and personal - too inclined to buy to fit the pragmatist profile exactly!

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The strength of ‘weak signals’ | McKinsey & Company

The strength of ‘weak signals’ | McKinsey & Company | CIM Academy Digital Marketing | Scoop.it
Snippets of information, often hidden in social-media streams, offer companies a valuable new tool for staying ahead. A McKinsey Quarterly article.
CIM Academy's insight:

Keep monitoring relevant social media

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Screen size dictates bounce rate: News from warc.com

Screen size dictates bounce rate: News from warc.com | CIM Academy Digital Marketing | Scoop.it
CIM Academy's insight:

I attended the CIM Webinar last night on what's new in digital and social in 2014.  (If you missed it you will soon be able to access it on Marketing Expert - Practical Insights).  This article highlights and endorses some of the points Daniel was making.

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Social media adspend rises worldwide: News from warc.com

Social media adspend rises worldwide: News from warc.com | CIM Academy Digital Marketing | Scoop.it
CIM Academy's insight:

Paid advertising increases on social media.

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Emotional Google ad a viral hit in India and Pakistan

Emotional Google ad a viral hit in India and Pakistan | CIM Academy Digital Marketing | Scoop.it
An emotional advertisement for Google's search engine has become a hit in India and Pakistan by surprisingly invoking a traumatic period in the shared history of the South Asian archrivals.
CIM Academy's insight:

A great example crossing the physical and digital divide - TV and YouTube - great advertising Google!

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10 Steps to Brilliant Social Customer Service [INFOGRAPHIC] | Social Media Today

10 Steps to Brilliant Social Customer Service [INFOGRAPHIC] | Social Media Today | CIM Academy Digital Marketing | Scoop.it
CIM Academy's insight:

Nice infographic on social customer service - Step 3 'Set up your Listening Programme' - a great reason for using social media monitoring

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3 Signs That Your Social Media Campaign is On The Right Track

3 Signs That Your Social Media Campaign is On The Right Track | CIM Academy Digital Marketing | Scoop.it
It’s necessary to analyze your social media campaign on a regular basis to determine if you are properly utilizing the social channels.
CIM Academy's insight:

Referrals, follower count and engagement are all indicators of a good social media campaign.

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Maslow Hierarchy of Needs and Social Media (Visually Illustrated) ~ Educational Technology and Mobile Learning

Maslow Hierarchy of Needs and Social Media (Visually Illustrated) ~ Educational Technology and Mobile Learning | CIM Academy Digital Marketing | Scoop.it
Maslow Hierarchy of Needs and Social Media (Visually Illustrated) #cst114sp15 http://t.co/0Bw8zEIHKD via
CIM Academy's insight:

Some say Maslow's Hierarchy of Needs is over-used, but this infographic links it neatly to social media.

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How to Avoid Overwhelming Your Market with Content -

How to Avoid Overwhelming Your Market with Content - | CIM Academy Digital Marketing | Scoop.it
With content marketing becoming more and more popular, some experts have started to wonder what happens when an audience gets overwhelmed with a brand’s content. When people are bombarded with blog posts, videos, podcasts and social media posts from your business, they could begin to see you as a spammer or start to feel like …
CIM Academy's insight:

Don't just do it - plan it!

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Mcommerce is one third of ecommerce

Mcommerce is one third of ecommerce | CIM Academy Digital Marketing | Scoop.it
LONDON: Mobile accounts for almost one third of global ecommerce transactions, according to a new report which argues that consumers have long since moved beyond using the device just for research.
CIM Academy's insight:

Many more consumers using their phone or tablet to make purchases according to a new research report.

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The 2014 state of DIGITAL TRANSFORMATION

The 2014 state of DIGITAL TRANSFORMATION | CIM Academy Digital Marketing | Scoop.it
The 2014 State of Digital Transformation by Altimeter Group from Altimeter Group Network on SlideShare Mobility research Europe 2014 from Accenture

Via Ubleam
CIM Academy's insight:

Always a good read!

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Advertisers left cold by auditors’ attempts to measure digital value | News | Marketing Week

Advertisers left cold by auditors’ attempts to measure digital value | News | Marketing Week | CIM Academy Digital Marketing | Scoop.it
Auditors are struggling to deliver value amid the fast paced digital advertising arena, study finds.
CIM Academy's insight:

Accurate data is soooo important!

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7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize

7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize | CIM Academy Digital Marketing | Scoop.it
Big data's big promises are left in a big dust pile because we don't optimize the last mile: Data presentation. Learn from eight real-world examples how-to.
CIM Academy's insight:
Great blog entry from Avinash Kaushik about presenting data!
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CIM Academy's curator insight, March 3, 2014 4:33 AM

Great blog entry by Avinash Kaushik about presenting data well.

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New Research Shows Why People Interact with Brands on Social Media -

New Research Shows Why People Interact with Brands on Social Media - | CIM Academy Digital Marketing | Scoop.it
A new study conducted by University of Massachusetts Dartmouth reveals why people, specifically millennials, interact with brands on social media. The study can help businesses understand how to leverage their social media accounts and use them more effectively. The study looked into why millennials, people born between 1980 and 2000, connect with brands on social …

Via Bigfoot Digital
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MadCityMedia's curator insight, March 7, 2014 3:13 PM

Very informative.

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Infographic: Mobile Social Drives Conversions | Mobile Marketing Watch

Infographic: Mobile Social Drives Conversions | Mobile Marketing Watch | CIM Academy Digital Marketing | Scoop.it
CIM Academy's insight:

Useful infographic with stats about ways in which mobile is driving conversion

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Multiscreening hits new heights: News from warc.com

Multiscreening hits new heights: News from warc.com | CIM Academy Digital Marketing | Scoop.it
CIM Academy's insight:

People at home are 'one reach away from distraction' according to new consumer research in the UK - worth a read if you are mobile marketing

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Augmented Reality Just Beginning to Change How We Interact With the Real World

Augmented Reality Just Beginning to Change How We Interact With the Real World | CIM Academy Digital Marketing | Scoop.it

Via The Digital Rocking Chair
CIM Academy's insight:

Augmented reality is just starting to impact on the way we market and communicate with customers.

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Henrik Safegaard - Cloneartist's curator insight, November 24, 2013 4:28 AM

Adding a social element to AR is another interesting development. For example, AR is being used by a start-up company in San Francisco called CrowdOptic that can recognize which direction a crowd of people have their phones pointing. They can then invite others using that app to see what all those phones are seeing. For example, at a NASCAR race, fans who can’t see the entire track could point their phones at a distant turn and get photos and videos gathered by others who are closer to the action.

Click to read more.

Jonathan Troper's curator insight, November 24, 2013 4:42 PM

Depending how much effort is involved,  augmented reality (AR) could be used for training delivery. What are some examples where AR makes some kinds of learning possible that were not so straightforward before? 

Fabienne Cocheteau's curator insight, January 23, 2014 6:28 AM

And it is just the beginning...

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Once upon a timeline... [Facebook as a storytelling tool]

Once upon a timeline... [Facebook as a storytelling tool] | CIM Academy Digital Marketing | Scoop.it

Via The Digital Rocking Chair
CIM Academy's insight:

Great article about using Facebook as a storytelling tool.  Good advice too - use Facebook pages and not profiles.

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The Digital Rocking Chair's curator insight, November 19, 2013 2:17 PM

A look at how creative practitioners are using familiar social media tools as either standalone story platforms or as part of a wider story world.

Carmen Beatriz Fernández's curator insight, November 20, 2013 3:11 PM

FaceBook como herramienta del storytelling....

Jean-François Dubos's curator insight, November 21, 2013 4:43 AM

Excellents exemples d'usage des Facebook Pages pour faire du story telling