A new study conducted by University of Massachusetts Dartmouth reveals why people, specifically millennials, interact with brands on social media. The study can help businesses understand how to leverage their social media accounts and use them more effectively. The study looked into why millennials, people born between 1980 and 2000, connect with brands on social …
NEW YORK, Feb. 18, 2014 /PRNewswire/ -- New consumer study finds that, with apps such as Whatsapp and Kik Messenger, 15 percent of smartphone users prefer direct messaging over social media. Experian Marketing Services' The Always-On Consumer report examines behavior of seven different smartphone segments.
CIM Academy's insight:
Always-On Consumer Report identifies 7 types of mobile consumer - which one are you? I must sit between pragmatist and personal - too inclined to buy to fit the pragmatist profile exactly!
I attended the CIM Webinar last night on what's new in digital and social in 2014. (If you missed it you will soon be able to access it on Marketing Expert - Practical Insights). This article highlights and endorses some of the points Daniel was making.
An astounding 80 percent of the world’s population now has a mobile phone—and 84 percent is unwilling to go a single day without their phone. About 45 percent of Americans say they can’t go more than a few hours without checking their phones. In 2012 there were five billion mobile phones in the world—1.8 billion of these were smart phones.
Facebook now reaches 76 percent of the smartphone market, and it accounts for 23 percent of total time spent using apps each month.
The next five most used applications are Google apps, and they account for 10 percent of app usage time. One of the latest smartphone trends is that things are getting less touchy but more sensitive. Gestures and other non-tap inputs are on the rise. Casting a sidelong glance, for example, can pause a video. Some apps are being developed that will switch from manual to voice to text to gesture, depending on what you are doing...