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5 Ways To Use Marketing Videos On Your Site - Small Business Trends

5 Ways To Use Marketing Videos On Your Site - Small Business Trends | CIM Academy Digital Marketing | Scoop.it
I’m guessing you’ve heard about the power of video to your marketing efforts, right? For example, did you know that including video on website landing pages makes them 53 percent more likely to show up on the first page of Google?
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CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
Curated by CIM Academy
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Keep Watch: Wearables Market Dominated By One Familiar Name - Mobile Marketing Watch

Keep Watch: Wearables Market Dominated By One Familiar Name - Mobile Marketing Watch | CIM Academy Digital Marketing | Scoop.it

Keep Watch: Wearables Market Dominated By One Familiar Name

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...but will it continue into 2016?

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How your social media marketing needs to change in 2016 | B2B Marketing

How your social media marketing needs to change in 2016 | B2B Marketing | CIM Academy Digital Marketing | Scoop.it

Three ways to boost your social media marketing efforts this year

CIM Academy's insight:

This article suggests that organisations need to be hyper targeted in 2016.

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New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen | CIM Academy Digital Marketing | Scoop.it

Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads?

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This article outlines some insightful digital tactics ...

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Which Social Media Network Should My Business Use?

Which Social Media Network Should My Business Use? | CIM Academy Digital Marketing | Scoop.it

Facebook? Twitter? LinkedIn? Which do you choose? Discover which Social Network is right for your business with this blog that covers all the fundamentals.

CIM Academy's insight:

This infographic outlines key user segments of social media channels ....

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Augmented reality: More than a buzzword

Augmented reality: More than a buzzword | CIM Academy Digital Marketing | Scoop.it

A new reality has dawned for brands, and it’s augmented. Augmented reality (AR) is the most searched for buzzword of 2015 according to Microsoft Bing. Marketers

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Augmented reality is cutting across all demographics according to this article.

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Traditional vs. Digital Marketing: The Line Blurs

Traditional vs. Digital Marketing: The Line Blurs | CIM Academy Digital Marketing | Scoop.it
The line between traditional and digital marketing has blurred and
effective marketers have skills on both sides of the line.
CIM Academy's insight:

Is 'Smartmail Marketing' the bridge between traditional and digital marketing? This article suggests this is the case...

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Content Connects Your Digital Experiences

Content Connects Your Digital Experiences | CIM Academy Digital Marketing | Scoop.it
In the Forrester Wave™: Digital Experience Platforms, Q4 2015, authors Mark Grannan, Ted Schadler and Stephen Powers pronounce that, “Today, the proliferation of customer touchpoints,
CIM Academy's insight:

The proliferation of customer touchpoints requires content specification.

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Choosing a Digital Marketing Agency

Choosing a Digital Marketing Agency | CIM Academy Digital Marketing | Scoop.it
So things aren’t going as well as they should with your Digital Marketing and you need a new Digital Agency…
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Getting to know you... is the key to digital marketing agency success according to this report.

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The top 10 digital marketing developments of 2015

The top 10 digital marketing developments of 2015 | CIM Academy Digital Marketing | Scoop.it
From exciting developments in machine learning to Google's increased focus on mobile SEO, companies big and small need to seize the opportunity to step up their digital profiles...
CIM Academy's insight:

This article highlights some of the most popular trends in digital marketing ...

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The 4 Indispensable Pillars of Effective Digital Marketing

The 4 Indispensable Pillars of Effective Digital Marketing | CIM Academy Digital Marketing | Scoop.it
You create a new website, but it doesn't create business. It's time to understand how to capitalize on the 4 pillars of effective digital marketing.
CIM Academy's insight:

This article provides some valuable insights for digital marketing preparation.

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5 Big Digital Marketing Trends Every Event Organiser Needs to Know - Eventbrite Blog

5 Big Digital Marketing Trends Every Event Organiser Needs to Know - Eventbrite Blog | CIM Academy Digital Marketing | Scoop.it
There are some major changes reshaping the online world. We give you the lowdown on the top 5 digital marketing trends you need to know about.
CIM Academy's insight:

This article outlines a number of useful digital resources ...

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4 Ways to Use Social Media to Sell Your Products - Entrepreneur

4 Ways to Use Social Media to Sell Your Products - Entrepreneur | CIM Academy Digital Marketing | Scoop.it
This week our expert Steve Fusco provides entrepreneurs advice on how to use social-media platforms to increase sales.
CIM Academy's insight:

This article outlines key steps to improve social selling.

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The small business guide to online advertising (Infographic) » SMEInsider

Creating an online presence for your business is a great way to gain new customers and connect with a different audience. Online advertising is a sure-fire way of attracting the attention of potential clients, but if you’re unsure of what to do, this infographic tells you everything you need to successfully promote your SME online.
CIM Academy's insight:

This inforgaphic provides an overview of online advertising for SME.

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Social Media Marketing: How to Optimize Social Profiles for Search

Social Media Marketing: How to Optimize Social Profiles for Search | CIM Academy Digital Marketing | Scoop.it

Social Media Marketing: How to Optimize Social Profiles for Search Your social network is one of the best ways to increase brand awareness and sales.

CIM Academy's insight:

This article highlights tips to oprimise social profiles.

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Five Things You Must Stop Doing To Improve Your Social Media Security.

Five Things You Must Stop Doing To Improve Your Social Media Security. | CIM Academy Digital Marketing | Scoop.it

Five Things You Must Stop Doing To Improve Your Social Media Security.

CIM Academy's insight:

Data security is a key element of social media. Here are a few key tip that professional marketers could promote to their followers.

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3 Stats to Help Your 2016 Social Media Marketing Strategy

3 Stats to Help Your 2016 Social Media Marketing Strategy | CIM Academy Digital Marketing | Scoop.it

As 2016 approaches, it’s a good time to reflect on the state of social media marketing in 2015, and decide which social media platforms you hope to grow in the next year.

CIM Academy's insight:

Research shows that social media platforms are becoming increasingly important aspects of the marketing toolbox.

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7 Skills a CMO Needs in the Digital Marketing Era

7 Skills a CMO Needs in the Digital Marketing Era | CIM Academy Digital Marketing | Scoop.it

Image courtesy of Professional Academy Remember the BCG model you learned as an undergrad? You know, COWS, STARS, DOGS, AND ?Well, we used to call question marks (?

CIM Academy's insight:

New research highlights the skills of a CMO in a digital world ...

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Here Are 6 Digital Marketing Stats About the Holidays Worth Checking Out

Here Are 6 Digital Marketing Stats About the Holidays Worth Checking Out | CIM Academy Digital Marketing | Scoop.it

'Tis the season for digital numbers that give folks an idea of what's about to happen during the holidays. Check out six we found particularly interesting: 1.

CIM Academy's insight:

 This article outlines some insightful social listening stats ...

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Five Important Digital Marketing Myths To Remember

Five Important Digital Marketing Myths To Remember | CIM Academy Digital Marketing | Scoop.it
Successful digital marketing places the “marketing” above the “digital.” There are a lot of people out there who think that...
CIM Academy's insight:

Is Facebook essential for every organisation, this article suggests it might not be ...

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The 21 Social Media Conversations You're Going to Face: How to Master Them All

The 21 Social Media Conversations You're Going to Face: How to Master Them All | CIM Academy Digital Marketing | Scoop.it
A look at the 21 unique conversations that businesses and individuals are likely to face on social media - and how to reply to them all.
CIM Academy's insight:

Are social conversations the answer? This article believes this is the case and outlines some key tips for success.

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16 Digital Marketing Stats You Need to Know for 2016

16 Digital Marketing Stats You Need to Know for 2016 | CIM Academy Digital Marketing | Scoop.it
As the new year approaches and you plan your digital marketing strategy, here are 16 digital marketing stats you need to know for 2016.
CIM Academy's insight:

Key insights show that an active blog, having engaging content and offering a personalised customer experience are among the key issues that will reap the greatest rewards in 2016.

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How and When to Post on Social Media #infographic

How and When to Post on Social Media #infographic | CIM Academy Digital Marketing | Scoop.it
The best times to post on social media depend on your social platform of choice, your audience and their online habits, and the type of blog you are promoting, among other factors.
CIM Academy's insight:

This infographic highlights research for optimal social media posting...

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How to Use Visual Storytelling in Your Digital Marketing Campaigns

How to Use Visual Storytelling in Your Digital Marketing Campaigns | CIM Academy Digital Marketing | Scoop.it
Examples of how to apply visual storytelling principles in your digital marketing campaigns.
CIM Academy's insight:

Is visual storytelling the answer to digital marketing success? This article suggests this is the case ...

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How to use social media at every stage of the sales funnel - Search Engine Watch

How to use social media at every stage of the sales funnel - Search Engine Watch | CIM Academy Digital Marketing | Scoop.it
Many customers are using social media more than ever before and the challenge doesn’t stop at marketing.
CIM Academy's insight:

This article suggests that social media is required at every stage of the marketing process.

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Out of Our Digital Daze: Aligning Top-Down and Bottom-Up Marketing - Huffington Post

Out of Our Digital Daze: Aligning Top-Down and Bottom-Up Marketing - Huffington Post | CIM Academy Digital Marketing | Scoop.it
The communications industry is at a disorienting crossroad, with two concurrent models competing for minds and resources.
CIM Academy's insight:

Is behavioral modeling the answer to digital marketing? This article suggests this is the case as it can help align digital marketing activities.

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