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PayPal, Groupon, Square focus on traditional POS to boost mobile strategies- Mobile Commerce Daily - Payments

PayPal, Groupon, Square focus on traditional POS to boost mobile strategies- Mobile Commerce Daily - Payments | cicmanec | Scoop.it
Christopher Cicmanec's insight:

Mobile payment providers are focusing on getting local retailers to adopt their platforms  for  accepting mobile payments, with the intent to win over more consumers to their platforms.

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Christopher Cicmanec's curator insight, May 16, 2013 7:34 AM

Mobile payment providers are focusing on getting local retailers to adopt their platforms  for  accepting mobile payments, with the intent to win over more consumers to their platforms.

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8 Ways to Track YouTube Video Performance |

8 Ways to Track YouTube Video Performance | | cicmanec | Scoop.it
YouTube video strategy: How to use YouTube Insights to learn how to increase the reach of your videos and get more out of your video marketing.
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Content Hubs

Content Hubs | cicmanec | Scoop.it
Content hubs are the key to winning online attention against tough competition. When content is organized into a structure hub, you’ll do better in search, social and sales.
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Facebook Ads Are Killing It. But Why? - Digiday

Facebook Ads Are Killing It. But Why? - Digiday | cicmanec | Scoop.it
While click-through rates have fallen to horrific lows, Facebook’s new in-stream ad units are generating unheard-of click-through rates of 1 percent or higher. Digital media planners from Mediassociates offer their theories about this anomaly.
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Why Talented Creatives Are Leaving Your Shitty Agency

Why Talented Creatives Are Leaving Your Shitty Agency | cicmanec | Scoop.it
Over the past few months it seems like I keep having the same conversation over and over again with friends in dozens of agencies around London, it usually starts off like this: "Who do you think i...
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Amazon significantly boosts commerce potential for mobile apps - Mobile Commerce Daily - Applications

Amazon significantly boosts commerce potential for mobile apps - Mobile Commerce Daily - Applications | cicmanec | Scoop.it
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Banner Ads Are on the Upswing

Banner Ads Are on the Upswing | cicmanec | Scoop.it
All is not lost for display advertising, writes Profero's Tom Potts. The key is bringing not just more data but more creativity.
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7 Trends Destined to Shape Media This Year - Digiday

7 Trends Destined to Shape Media This Year - Digiday | cicmanec | Scoop.it
These trends will reshape the media industry this year.
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Setting Up Google Authorship | Social Media Today

Setting Up Google Authorship | Social Media Today | cicmanec | Scoop.it
There are plenty of reasons that Google Authorship might be a wise addition to your page template. Here's how to set it up.
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Your Customers Are Mobile, Are You?

Your Customers Are Mobile, Are You? | cicmanec | Scoop.it
Thoughtful consideration of the implications of mobile on email is quickly becoming a necessity to winning marketing strategies. In fact, our data indicates that by the end of this year over half o...
Christopher Cicmanec's insight:

Recognizing that your customers are interacting with you via mobile, and creating communications that render on the smaller screen is ony the first step to truly embracing the mobilized consumer - you also need to ensure that your content is relevant to requirements of the space as well.

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QR Code Adoption: 2013 Trends & Statistics - ScanLife Official Blog - Global

QR Code Adoption: 2013 Trends & Statistics - ScanLife Official Blog - Global | cicmanec | Scoop.it
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Twitter's retargeting tool may shift major direct response ad dollars to mobile - Mobile Marketer - Social Networks

Twitter's retargeting tool may shift major direct response ad dollars to mobile - Mobile Marketer - Social Networks | cicmanec | Scoop.it
As marketers increasingly look to tie together their email and mobile channels, Twitter’s new retargeting tool that was launched last week will likely shift big amounts of direct response advertising into mobile.
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PayPal, Groupon, Square focus on traditional POS to boost mobile strategies- Mobile Commerce Daily - Payments

PayPal, Groupon, Square focus on traditional POS to boost mobile strategies- Mobile Commerce Daily - Payments | cicmanec | Scoop.it
Christopher Cicmanec's insight:

Mobile payment providers are focusing on getting local retailers to adopt their platforms  for  accepting mobile payments, with the intent to win over more consumers to their platforms.

more...
Christopher Cicmanec's curator insight, May 16, 2013 7:34 AM

Mobile payment providers are focusing on getting local retailers to adopt their platforms  for  accepting mobile payments, with the intent to win over more consumers to their platforms.

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Does meme count as culture?

Does meme count as culture? | cicmanec | Scoop.it
The ubiquitous internet meme comes in many forms -- from iterations on top of iterations of a viral video to a random picture of a cute animals with an ironic white Impact caption.
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+Post Ads Went Public on Google+ Today: What It Means For Brands | Simply Measured

+Post Ads Went Public on Google+ Today: What It Means For Brands | Simply Measured | cicmanec | Scoop.it
Google+ released their new +Post ads publicly today. The network pre-released +Post ads for testing in December with a handful of retailers including Toyota USA. But what are the new +Post ads? Here are the basics: What is the value of advertising with +Post?  When you publish ads on Google+, you get…well…all of Google, which is why this…
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14 Google Tools You Didn't Know Existed

14 Google Tools You Didn't Know Existed | cicmanec | Scoop.it
From the Ngram Viewer to Google Dart, check out some of these lesser-known Google applications.

Via AIA Worldwide
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AIA Worldwide's curator insight, April 19, 1:13 PM

Some great research tools in this post

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Tracking Mobile Traffic with Google Analytics | Social Media Today

Tracking Mobile Traffic with Google Analytics | Social Media Today | cicmanec | Scoop.it
Having good mobile search data can be the key to acquiring more customers. Thankfully, Google Analytics makes it fairly straightforward to gather this data. Here's a quick tutorial.
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RetailMeNot links mobile, desktop experience for cross-device coupons - Mobile Commerce Daily - Applications

RetailMeNot links mobile, desktop experience for cross-device coupons - Mobile Commerce Daily - Applications | cicmanec | Scoop.it
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The Funnel is Dead, Long Live the Loop? - Digiday

The Funnel is Dead, Long Live the Loop? - Digiday | cicmanec | Scoop.it
Omnichannel marketing has killed the traditional purchase funnel and replaced it with an infinite loop where the shopping, and marketing, never stops. Presented by MediaMath.
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An Innovation Approach | What Would The Internet Do?

An Innovation Approach | What Would The Internet Do? | cicmanec | Scoop.it
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44pc of all restaurant and retail mobile ad campaigns include store locator: study - Research - Mobile Marketer

44pc of all restaurant and retail mobile ad campaigns include store locator: study - Research - Mobile Marketer | cicmanec | Scoop.it
Pointing to the success of mobile marketing to drive in-store traffic, close to half of all mobile ad campaigns from the retail and restaurant vertical included a store locator during the first half of 2012, according to a new study from...
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What Keeps Retailers Up at Night

What Keeps Retailers Up at Night | cicmanec | Scoop.it
Execs fromTarget, Kia and Jenn-Air struggle with the pace of change wrought by tech.
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Mobile Engagement & QR Codes to the Rescue of Retail - ScanLife Official Blog - Global

Mobile Engagement & QR Codes to the Rescue of Retail - ScanLife Official Blog - Global | cicmanec | Scoop.it
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Exciting Proof that Mobile is a Catalyst to Conversion - ScanLife Official Blog - Global

Exciting Proof that Mobile is a Catalyst to Conversion - ScanLife Official Blog - Global | cicmanec | Scoop.it
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This Is the Perfect Pinterest Picture, According to Science | Wired Business | Wired.com

This Is the Perfect Pinterest Picture, According to Science | Wired Business | Wired.com | cicmanec | Scoop.it
It turns out the most popular Pinterest pictures have no faces in there. That and five other Pinterest photo secrets have been gleaned from a massive database of user activity.
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15 Alarming Stats About Banner Ads

15 Alarming Stats About Banner Ads | cicmanec | Scoop.it
Looking at the stats about display ads, you have to wonder if there's a better way.
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