While click-through rates have fallen to horrific lows, Facebook’s new in-stream ad units are generating unheard-of click-through rates of 1 percent or higher. Digital media planners from Mediassociates offer their theories about this anomaly.
Thoughtful consideration of the implications of mobile on email is quickly becoming a necessity to winning marketing strategies. In fact, our data indicates that by the end of this year over half o...
Christopher Cicmanec's insight:
Recognizing that your customers are interacting with you via mobile, and creating communications that render on the smaller screen is ony the first step to truly embracing the mobilized consumer - you also need to ensure that your content is relevant to requirements of the space as well.
As marketers increasingly look to tie together their email and mobile channels, Twitter’s new retargeting tool that was launched last week will likely shift big amounts of direct response advertising into mobile.
Google+ released their new +Post ads publicly today. The network pre-released +Post ads for testing in December with a handful of retailers including Toyota USA. But what are the new +Post ads? Here are the basics: What is the value of advertising with +Post? When you publish ads on Google+, you get…well…all of Google, which is why this…
Pointing to the success of mobile marketing to drive in-store traffic, close to half of all mobile ad campaigns from the retail and restaurant vertical included a store locator during the first half of 2012, according to a new study from...
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