Samsung integrates leading wearable technology and fitness features into Trek Factory Racing Team and bikes, aiming to enrich the cycling experience for riders worldwide
Samsung Electronics announced a new global partnership with Trek Bicycle, a leading worldwide bicycle manufacturer. Samsung and Trek will join together to provide a better cycling experience for racers and casual cyclists, and support their healthy lifestyles and enjoyment of the sport.
“Fitness and wellness are important parts of people’s lives, and Samsung is continuously focused on integrating meaningful features into our smart mobile devices,” said Younghee Lee, Executive Vice President of Global Marketing, and IT & Mobile Communications Division at Samsung Electronics. “Through our collaboration with Trek, we will be able to better understand the needs of cyclists to enhance their interaction with mobile devices and enable athletes and fans to stay connected and active in their daily lives.”