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ciberpocket
All in all it's just another brick in the wall
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Rescooped by Paulo Tomás Neves from Machinimania
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | ciberpocket | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


Via The Digital Rocking Chair, Henrik Safegaard - Cloneartist
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Dr. Pamela Rutledge's curator insight, May 2, 2013 2:17 AM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.

 

Rescooped by Paulo Tomás Neves from The Web Design Guide and Showcase
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Storytelling in Web Design: 10 Great Examples

Storytelling in Web Design: 10 Great Examples | ciberpocket | Scoop.it

In “Storytelling in Web Design,” I explained the three most basic aspects of storytelling — character, setting, and action — and offered ways to begin including storytelling in web design using basic design elements..."


Via Gregg Morris, Karen Dietz, Robin Good
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Brad Tollefson's curator insight, March 28, 2013 3:58 AM

Excellent. 

Ruth Bass's curator insight, March 29, 2013 4:39 PM

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Ruth Bass's curator insight, March 30, 2013 2:03 PM

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