The Web is not a suspension of reality: it is not a game, and it is not a fantasy. Nor is the Web merely about reality. That would imply that the Web is only epiphenomenal (i.e., that the causal relationship between the Web is unidirectional, that the reality causes the Web but is isolated from it’s effects). Instead, the Web is part of reality; it is real. As Nathan Jurgenson recently described, we are as much a product of our online profiles as a they are a product of us. Causality is bi-directional. We are all part of the same human-computer system.