There are countless books, articles and papers on change and transformation management. Common for most of them is that their underlying premise is one of top-down management control. I have now come across an entirely different approach.
Change is in the air and oh, how I love this article about a newer model for getting organizational change done -- Viral Change!
When a company starts working with stories, it requires re-thinking current models because the dynamics of storytelling (i.e memory, simulation, conversation, listening, sharing, ethics, etc.) demand different models and implementation strategies.
This article very clearly spells out why most org change efforts fail, and the different thinking/models that we need in order to be successful. That is because stories are key to change success but they won't work as well in our current approaches.
The author discusses the 1) two worlds of change management, 2) a change model focused on behaviors, 3) selecting change agents, and 4) using storytelling.
There is a book cited "Homo Imitans" by Dr. Herrero Leandro -- looks like I'm ordering a new addition to my library!
Random House editorial director and transmedia producer Tricia Pasternak: It’s going to take the independent creators and the small companies to come up with really innovative ways of doing things that we [at Random House] can learn from in the future. Literary fiction is around the corner. It will begin with the right writer having a great idea and the vision of it. The business model for transmedia book is literally the billion-dollar question.
The romance world, particularly among the cognescenti in it, is a very anti-DRM environment. And an outfit like All Romance, which has no “device lock-in” working for them — essentially everything they sell gets “side-loaded” somehow, and DRM can often make that more challenging — is right in step with their community sentiment. So the survey contained questions trying to get at the audience attitude about DRM.
There were two relevant stats that I recall. One is that only about 20% of even All Romance’s readers really resist books with DRM. That is to say: 80% don’t. But the factoid that grabbed me is that 96% (that’s not a typo: ninety-six percent) of the ebooks they sell do not have DRM.
Many marketers have worked hard in 2011 to develop appropriately customized ROI measures for social media.
Most marketers are starting to understand that the most effective digital communication plans seamlessly integrate content across paid, earned, and owned media channels. As a quick reminder, paid media includes display ads, sponsorships, and paid search. Earned media is largely social in nature. Owned media is represented by content such as your brand website and native apps.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
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Creating engaging newsletters with your curated content is really easy.