CI Strategic challenges
7 views | +0 today
Follow
CI Strategic challenges
synergetic collaboration
Curated by CoIntel
Your new post is loading...
Your new post is loading...
Scooped by CoIntel
Scoop.it!

Randy Finch's Film: The Role of Theme in the Winning Hack at Storycode's Hackathon 2012

more...
No comment yet.
Rescooped by CoIntel from Just Story It! Biz Storytelling
Scoop.it!

Change: Viral Business Transformation Through Stories

Change: Viral Business Transformation Through Stories | CI Strategic challenges | Scoop.it
There are countless books, articles and papers on change and transformation management. Common for most of them is that their underlying premise is one of top-down management control. I have now come across an entirely different approach.

 

Change is in the air and oh, how I love this article about a newer model for getting organizational change done -- Viral Change!

 

When a company starts working with stories, it requires re-thinking current models because the dynamics of storytelling (i.e memory, simulation, conversation, listening, sharing, ethics, etc.) demand different models and implementation strategies. 

 

This article very clearly spells out why most org change efforts fail, and the different thinking/models that we need in order to be successful.  That is because stories are key to change success but they won't work as well in our current approaches.

 

The author discusses the 1) two worlds of change management, 2) a change model focused on behaviors, 3) selecting change agents, and 4) using storytelling.

 

There is a book cited "Homo Imitans" by Dr. Herrero Leandro -- looks like I'm ordering a new addition to my library!


Via Karen Dietz
more...
Karen Dietz's comment, March 1, 2012 4:41 PM
Thank you for re-scooping the article! Have a great weekend coming up :)
Scooped by CoIntel
Scoop.it!

Express Learning’s ROI Through Storytelling - Chief Learning Officer, Solutions for Enterprise Productivity

Express Learning’s ROI Through Storytelling - Chief Learning Officer, Solutions for Enterprise Productivity | CI Strategic challenges | Scoop.it

When told well, stories add meaning to metrics. Learning leaders should embrace the skill to convey business impact and show the worth of a leadership development program.

more...
No comment yet.
Rescooped by CoIntel from Digital publishing & ebooks
Scoop.it!

Random House Editorial Director on E-Books and Transmedia | Digital Book World

Random House Editorial Director on E-Books and Transmedia | Digital Book World | CI Strategic challenges | Scoop.it

Random House editorial director and transmedia producer Tricia Pasternak: It’s going to take the independent creators and the small companies to come up with really innovative ways of doing things that we [at Random House] can learn from in the future. Literary fiction is around the corner. It will begin with the right writer having a great idea and the vision of it. The business model for transmedia book is literally the billion-dollar question.


Via CounterIntelligence
more...
No comment yet.
Rescooped by CoIntel from Industry shift: Cross-sector ventures & alliances
Scoop.it!

CMOs: Digital Data Without a Clear Vision Is Empty | Jonathan Salem Baskin - Advertising Age

CMOs: Digital Data Without a Clear Vision Is Empty | Jonathan Salem Baskin - Advertising Age | CI Strategic challenges | Scoop.it

The problem isn't technology but rather a failure of strategic vision.

Numbers are incontrovertibly numeric, so questions of who, what, where, when and why are limited to answers with the precision of how much.

Quantified information is no more a pathway to truth than qualified observations were a detour.


Via CounterIntelligence
more...
No comment yet.
Scooped by CoIntel
Scoop.it!

24 hours in apps media disruption

24 hours in apps media disruption | CI Strategic challenges | Scoop.it
How mobile is sparking innovation in publishing, music, television, games and beyond.
more...
No comment yet.
Rescooped by CoIntel from Smart Media
Scoop.it!

In-app purchases set to surpass pay-per-downloads in 2012

In-app purchases set to surpass pay-per-downloads in 2012 | CI Strategic challenges | Scoop.it
Revenues are rising, but app-makers need to expand outreach.

Via Karen B Wehner
more...
No comment yet.
Rescooped by CoIntel from Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV
Scoop.it!

Broadband TV News| CSA sets op connected TV commission

Broadband TV News| CSA sets op connected TV commission | CI Strategic challenges | Scoop.it
French media regulator CSA has installed a commission to follow the developments of the connected TV Market.

The commission is headed by Emmanuel Gabla, who is a member of the CSA.

Via Richard Kastelein
more...
No comment yet.
Scooped by CoIntel
Scoop.it!

DRM and content-oriented marketing verticals

DRM and content-oriented marketing verticals | CI Strategic challenges | Scoop.it

All Romance is a specialized ebook retailer.

The romance world, particularly among the cognescenti in it, is a very anti-DRM environment. And an outfit like All Romance, which has no “device lock-in” working for them — essentially everything they sell gets “side-loaded” somehow, and DRM can often make that more challenging — is right in step with their community sentiment. So the survey contained questions trying to get at the audience attitude about DRM.

There were two relevant stats that I recall. One is that only about 20% of even All Romance’s readers really resist books with DRM. That is to say: 80% don’t. But the factoid that grabbed me is that 96% (that’s not a typo: ninety-six percent) of the ebooks they sell do not have DRM.

more...
No comment yet.
Rescooped by CoIntel from Industry shift: Cross-sector ventures & alliances
Scoop.it!

5 Steps To Measure The ROI Of Digital Media Channels | Fast Company

5 Steps To Measure The ROI Of Digital Media Channels | Fast Company | CI Strategic challenges | Scoop.it
Many marketers have worked hard in 2011 to develop appropriately customized ROI measures for social media.

Most marketers are starting to understand that the most effective digital communication plans seamlessly integrate content across paid, earned, and owned media channels. As a quick reminder, paid media includes display ads, sponsorships, and paid search. Earned media is largely social in nature. Owned media is represented by content such as your brand website and native apps.


Via CounterIntelligence
more...
No comment yet.
Rescooped by CoIntel from Industry shift: Cross-sector ventures & alliances
Scoop.it!

Could A Change In Business Model Win Designers A Place In The C-Suite?

Could A Change In Business Model Win Designers A Place In The C-Suite? | CI Strategic challenges | Scoop.it
Yves Behar is one of the most successful designers working today. But that success owes a great deal to the novel venture model he created, investing in the clients whom he works for.

Via CounterIntelligence
more...
No comment yet.