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Jinni, The Semantic Taste & Mood Based Discovery Engine For Entertainment, Launches STB | Social TV Apps - The Future of Multiplatform Television, Transmedia, Social TV, Smart TV and Connected TV

Jinni, The Semantic Taste & Mood Based Discovery Engine For Entertainment, Launches STB | Social TV Apps - The Future of Multiplatform Television, Transmedia, Social TV, Smart TV and Connected TV | CI production strategy | Scoop.it
Jinni, the semantic taste & mood based discovery engine for entertainment, has announced the launch of the first Jinni-powered set-top-box providing TV subscribers with a truly user-centric content di...
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3 Ways to Extract Brand Stories from Inside the Company

3 Ways to Extract Brand Stories from Inside the Company | CI production strategy | Scoop.it
Sometimes getting the best brand stories extracted from inside the organization can be difficult at best. This post focuses on three easy-to-implement ideas that will help you get the most thought leadership content out of your executive employees.

 

It's easy to get onto the biz storytelling bandwagon. It's hard to actually implement. So here's an article to get you started.

 

Here the author focuses what to do when leaders and others in your company have important messages to share, but aren't great storytellers -- and the beginning steps of how to capture their material and shape them into stories.

 

And there are other ideas for you here. I hope this begins to clarify your next steps to finding and sharing the stories within your company!


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Not Just Pretty: Building Emotion Into Your Websites | Smashing UX Design

Not Just Pretty: Building Emotion Into Your Websites | Smashing UX Design | CI production strategy | Scoop.it
Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web.

 

Such a cool article! Every entrepreneur, biz executive, and nonprofit needs to read this one.

 

Why? Because emotion is at the heart of effective storytelling. And websites can be imbued with stories and story elements --particulary emotion.

 

Now this is not about being 'emotional'. It is about understanding what triggers emotions within your viewers/readers that creates connection, fosters trust and loyalty, and moves them to action -- while being authentic and true to yourself.

 

This article is rich in ideas and how-tos -- and very complete. Take the time to savor it. Then start thinking about your website and how you can upgrade it with both stories, and imbueing it with emotional elements for max effect.


Via Karen Dietz
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Rowan Norrie's comment, April 19, 2012 3:06 AM
What a great article, Karen! Thanks for sharing.
Karen Dietz's comment, April 19, 2012 12:40 PM
Many thanks Hans!
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5 Marketing [Story] Lessons from the Post-Advertising Summit

5 Marketing [Story] Lessons from the Post-Advertising Summit | CI production strategy | Scoop.it
Shaken, not stirred. I’m not talking about James Bond’s drink preference, but the state of the advertising world.

 

This is a quick article that captures all the significant points about today's world of marketing. I like it because it applies to any business or nonprofit, no matter what its size.

 

All the lessons about about storytelling. But Lessons 4 & 5 address it specifically -- the story opportunities today; and the advantage of storytelling over traditional advertising via co-creation.

 

And those who truly understand story dynamics know that at the heart of engagement and storytelling is co-creation.

 

All the lesssons have important insights for us in thinking about, crafting, and sharing our biz stories. Thank you Sharlene Sones for this timely piece!

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Tech up your Format: 15 MIPFormats Commandments

Tech up your Format: 15 MIPFormats Commandments | CI production strategy | Scoop.it

"A well-chosen diversity of tech journalists and techies each imparted their own “10 Tech Commandments” to MIPFormats today, as C21Media’s David Jenkinson moderated. From the resulting 30, we extracted 15 that captured shared ideas or yielded new paths."


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Game Design with Kids: An Interview with Charley Miller

Game Design with Kids: An Interview with Charley Miller | CI production strategy | Scoop.it

"I always ask my game design students: "Where in this game is there a moment where the player is faced with an interesting choice?". These are the moments that give a game depth because players will want to explore the possibilities of their decisions"...


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The anatomy of a viral campaign [Infographic]

The anatomy of a viral campaign [Infographic] | CI production strategy | Scoop.it

Idealog: "Make this go viral!" commands the client. Easier said than done. But there are some things you can do to boost the odds.


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Rethinking PowerPoint: The New Wave of Presentation Tools

Rethinking PowerPoint: The New Wave of Presentation Tools | CI production strategy | Scoop.it

From Karen: In a presentation rut? Looking for better tools that actually allow you to more easily create a narrative or allow for easier story sharing than PowerPoint? Then check out this article and the recommended tools!

 

Although tools like Powerpoint and Keynote have become the de facto standard for giving presentations, they are often limiting in their design and ease of use. And while tools like SlideShare help users share their presentations online, they often don’t give enough context to the slides.

 

To provide solutions to these pain points, traditional presentation tools are being completely re-thought from the cloud down to help presenters deliver a better presentation, and share it relevantly after it’s done.

 

Thank you to fellow curator Baiba Svenca for originally curating this article!


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Karen Dietz's comment, March 15, 2012 3:52 PM
Yeah, it is definitely making the rounds!
Roger Fisher's comment, March 18, 2012 8:22 AM
Karen, I've learned so much from you and Baiba. Thank you! Keep up the good work!
Karen Dietz's comment, March 18, 2012 12:00 PM
Oh thank you Roger! You've made my day :) Have a great week coming up!
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Why Wes Anderson's car ads are sellouts

Why Wes Anderson's car ads are sellouts | CI production strategy | Scoop.it
Chris Michael: Fellini, Lynch and Bergman have all made adverts, so why shouldn't Anderson?

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"It's Time for Games to Move Beyond 'Cinematic'"

"It's Time for Games to Move Beyond 'Cinematic'" | CI production strategy | Scoop.it

"While video game scores reflect the move towards Hollywood-esque production values, the world of game music isn't destined to simply ape the products of the silver screen: it's destined to become truly unique. Let's explore how game music is changing and will change"...


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Mass Effect and its Controversial Ending – Key Questions

Mass Effect and its Controversial Ending – Key Questions | CI production strategy | Scoop.it

Simon Pulman: "As gaming technology becomes more sophisticated, and as the industry matures, gaming faces a number of key questions. One of these pertains to what the role of story is within video games"...

 

A great analysis by Simon Pulman with additional comments from Jeff Gomez.


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Graphic novels: watch Kurt Vonnegut plot a story curve [Video] | Transmedia: Storytelling for the Digital Age

Graphic novels: watch Kurt Vonnegut plot a story curve [Video] | Transmedia: Storytelling for the Digital Age | CI production strategy | Scoop.it
The Slaughterhouse-Five author thrills a crowd as he uses X and Y axes to demonstrate the shapes of classic storylines... A fun watch!

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Designing User-Experiences: Game Design as Narrative Design

Designing User-Experiences: Game Design as Narrative Design | CI production strategy | Scoop.it

"Storytelling, via game writing, has been cast as a subservient player to game design in all but a few cases, and yes it’s developed an inferiority complex. The thing is, it’s a dicotomy that just doesn’t exist. Story and play are built out of the same units."


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Barry Diller and Scott Rudin Form E-Book Publishing Venture

Barry Diller and Scott Rudin Form E-Book Publishing Venture | CI production strategy | Scoop.it
Two powerful entertainment moguls, Scott Rudin, the film and theater producer, and Barry Diller, the chairman of IAC/InterActiveCorp, are entering the turbulent world of book publishing.
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Connected-TV shipments globally to nearly triple by 2016 - FierceOnlineVideo

Connected-TV shipments globally to nearly triple by 2016 - FierceOnlineVideo | CI production strategy | Scoop.it
Broadband TV NewsConnected-TV shipments globally to nearly triple by 2016FierceOnlineVideoThayer also said proprietary operating systems are likely to govern the market in the near term, although Android OS-like that used by Google TV-could reach a...

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Storytelling is the New Currency in Digital Marketing

Storytelling is the New Currency in Digital Marketing | CI production strategy | Scoop.it

This piece is from Evivio Blog - I selected this piece because today is the beginning of the Reinvention Summit where people from all over the world gather together to hear and share stories of change. All businesses are going through reinvention, telling the right stories to connect with their audiences in a new way is crucial. 

 

This is a review by my curating buddy Jan Gordon. I couldn't have said it better myself! Enjoy her review:

 

Here are some highlights:

 

**Stories are the new currency in digital marketing, as digital media allow consumers a surfeit of channels to listen to and engage on.

 

**Consumers want to be engrossed and entertained, and as with other entertainment media, they expect a story.

 

But stories are not just entertaining.

 

**Stories are useful, descriptive, beautiful, interesting: shareable.

 

**Shareable, and participatory: when your audience shares your content, they often add their perspective to it, adding social credence that can further enhance its relevance

 

**The iconic marketing goal of the social media era is ‘viral’ content – a video, photo or other content that spreads like a virus from host to host, making millions of people laugh, cry or think.

 

**But one must consider how many of those attempts at ‘viral’ marketing have succeeded.

 

**On a Wikipedia list of the most viral internet memes very few of them are associated with a brand and those that are were almost always created by a third party or viewed as a public joke.

 

**Trying to produce a viral internet meme is like trying to stand up on a water slide. The chances that you will fall flat on your face and look pretty silly in the process are very high.

 

**Rather than attempting to create ‘viral’ content, marketers should aim for ‘shareable’ content. That is, content that genuinely affects their target demographic; content that addresses real problems or communicates similar ideals.

 

Selected by Jan Gordon covering "Storytelling, Social Media and Beyond"

 

Read full article here: [http://ht.ly/aiwUY]


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misslenali's comment, April 21, 2012 12:34 PM
:) you´re very welcome Karen I probably will rescoop more from you!
I like you.....
Deb Nystrom, REVELN's curator insight, January 2, 2013 1:43 PM

There are few things so captivating, so memorable, as a good story.  Change is empowered by sharing examples of what works, or what changes feature quick wins.  Digital marketers are the purveyors.  


What is really needed are change leaders who stir the mix so the stories come forward.  Change Leaders champion the best stories and shape their cultures with them.  ~  Deb

Audrey's curator insight, January 5, 2013 3:59 PM

After reading your article I am going to do some of my lessons as stories. You know psychology is an area of study which naturally lends itself to story telling; audrey@homeschoolsource.co.uk

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PRODUCTION SPOTLIGHT: THE MIRACLE MILE PARADOX

PRODUCTION SPOTLIGHT: THE MIRACLE MILE PARADOX | CI production strategy | Scoop.it
Ask just about anyone what Transmedia is and you’ll get an empty stare coming back at you as they try to give you their best non answer. Angela, however is a smart cookie that knows her stuff. She not only schooled me on Transmedia – she also gave me the skinny on something called, Alternate Reality Gaming. Oh boy… here we go!

 

And as a companion piece to this article, I recommend you read A plea for collaborative Transmedia learning by April Arrglington.


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How to Monetize Live Events

How to Monetize Live Events | CI production strategy | Scoop.it

Andrea Phillips:  "There's no question that immersing your audience in a live event brings tremendous weight and power to the experience. A good event turns up the narrative volume, and can convert your quietly contented fans into enthusiastic evangelists."

 

This post is part of an on going series exploring the creation of a new transmedia project called Felicity.


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Why $7.99 beats $0.99

Why $7.99 beats $0.99 | CI production strategy | Scoop.it

"For newcomers: Zombies, Run! is a running game and audio adventure for the iPhone, iPod Touch, and Android (coming May/June) co-created by Six to Start and Naomi Alderman, in which you run in the real world while getting a story and zombie chases through your headphones."

 

DRC: An interesting look at the thought process behind the pricing of Zombies, Run!


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A Startup Incubator For Entertainment?

A Startup Incubator For Entertainment? | CI production strategy | Scoop.it

Nick DeMartino:  "Historically, content hasn't been seen as having a predictably "scalable" business model. Content remains a hit business, whether distributed in analog or digital form, and the ability to repeat a success has proven to be illusive over time. Perhaps, that is changing, given the blur between content, technology, social, and audience"...


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Time for Social Integration for TV and Publishing in 2012! | THE SOCIAL CMO Blog

We may look back at 2011 as the year social integration into TV and publishing really accelerated in velocity. At least, we’ve seen that in the clients we work with.

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Oblong Industries' CEO Kwindla Kramer on The Next, Next (think John Underkoffler)|ThingTechCrunch

Oblong Industries' CEO Kwindla Kramer on The Next, Next (think John Underkoffler)|ThingTechCrunch | CI production strategy | Scoop.it
Computers have been getting steadily "better" -- faster, smaller, cheaper -- for sixty years. But they get "smarter" -- more capable and more broadly useful -- in discrete leaps, the biggest of which don't happen very often.

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Mobile Media Toolkit - love love love

Mobile Media Toolkit - love love love | CI production strategy | Scoop.it

The Mobile Media Toolkit shows you how to use mobile tech to enable citizen media and encourage independent voices. Learn how to capture quality audio and video on your mobile phone.


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How Silicon Alley and Madison Avenue Are Working Together | Digital - Advertising Age

How Silicon Alley and Madison Avenue Are Working Together | Digital - Advertising Age | CI production strategy | Scoop.it
New York's technology entrepreneurs are finding increasing resources for navigating the marketing world, thanks to the help of agencies.
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