Christmas fundraising
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Christmas fundraising
Examples of seasonal fundraising to inspire and occasionally amuse fundraisers.
Curated by Howard Lake
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How to have a Happy Christmas

How to have a Happy Christmas | Christmas fundraising | Scoop.it
There wasn’t a recognisable theme to the many appeals we produced for our clients this Christmas. No formula, no identifiable look or repeated technique that said ‘The Good Agency did that
Howard Lake's insight:

The Good Agency's Reuben Turner looks back at Christmas 2012 appeals that his agency worked on to work out what are the key components of successful Christmas appeals.

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JustGiving reports near doubling in mobile traffic after Christmas

JustGiving reports near doubling in mobile traffic after Christmas | Christmas fundraising | Scoop.it
Online giving platform JustGiving reports that traffic to the website from mobile phones and tablets nearly doubled after Christmas.
Howard Lake's insight:

Some of those iPads and iPhones under the Christmas tree were put to good use shortly afterwards, visiting JustGiving to make donations. But did mobile donations double too?

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Crisis at Christmas

When you're homeless, Christmas can be the hardest time of all. You're cold, hungry and alone. People can be cruel, and treat you like dirt. Or pass by you l...
Howard Lake's insight:

Crisis's Christmas appeal asks for £20.48 to fund one person's care during Christmas.

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Barnardo's Toy Exchange scheme with Argos raises £700,000 in six weeks

Barnardo's Toy Exchange scheme with Argos raises £700,000 in six weeks | Christmas fundraising | Scoop.it

Argos shoppers donated more than 71,000 bags of unwanted toys that could be sold in shops belonging to the children’s charity. Argos gave those donating toys a voucher offering £5 off when they spent £35 at its stores.

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What happens to charitable giving at Christmas?

What happens to charitable giving at Christmas? | Christmas fundraising | Scoop.it

Professor of Charity Funding, Cathy Pharoah discusses the trends of charitable giving during the Christmas period.

Howard Lake's insight:

Cathy Pharoah notes that recent giving surveys have yielded different results. She shares her research into giving over Christmas which reveals that giving goes up by about 5% over Christmas. It's not that we are giving more, but more people give at Christmas.

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Spread the joy: discover amazing Christmas fundraising stories

Spread the joy: discover amazing Christmas fundraising stories | Christmas fundraising | Scoop.it

Vote for your favourite story and spread some joy.

Howard Lake's insight:

JustGiving is highlighting nine Christmas fundraising intitiatives and inviting people to share them to inspire more giving. The campaign with the most social media shares by Christmas will win £1000.

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Oxfam says thank you to its fundraising groups

Oxfam says thank you to its fundraising groups | Christmas fundraising | Scoop.it
As 2012 draws to an end Oxfam GB says thank you to its volunteer fundraising groups across the country, featuring some of the highlights of the year and photos of fundraising events.
Howard Lake's insight:

Christmas is a good time to look back over the year and say thank you. That's just what Oxfam GB have done with this video.

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Hillsborough single to compete for Christmas no.1

Hillsborough single to compete for Christmas no.1 | Christmas fundraising | Scoop.it
A fundraising single for Hillsborough families is to take on The X Factor in the race for the Christmas number one.

A diverse range of musicians including Robbie Williams, Richard Hawley, The Clash's Mick Jones and Sixties chart-topper Gerry Marsden are performing a new version of The Hollies' hit He Ain't Heavy, He's My Brother.
Howard Lake's insight:

One of several charity or good cause-related songs aiming for the Christmas number one slot in 2012.

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British Heart Foundation - Christmas fundraising

British Heart Foundation - Christmas fundraising | Christmas fundraising | Scoop.it
Lloydspharmacy stores got into the festive spirit and held Christmas-themed fundraisng activities to raise money for Mending Broken Hearts
Howard Lake's insight:

Corporate partners should certainly be encouraged to add a Christmas element to any fundraising activity they have planned, especially if it is charity of the year partnership.

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One third of the public plan to use charity shops this Christmas

One third of the public plan to use charity shops this Christmas | Christmas fundraising | Scoop.it
The number of people planning to do some of their Christmas shopping in a charity shop has increased significantly in the last year.
Howard Lake's insight:

Findings of a YouGov poll - 38% said they were likely to buy a gift from a charity shop this Christmas, up from 28% in 2011. That's a good increase, but should charity shops not be doing even better at Christmas after more than four years of economic crisis?

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Text Santa - ITV

Text Santa - ITV | Christmas fundraising | Scoop.it
The official home of ITV’s charity appeal Text Santa. Find out how you can get involved to raise money for our chosen charities – helping someone near you
Howard Lake's insight:

Text Santa is back again and looks like becoming a staple of Christmas fundraising, benefiting six charities this year. Note the emphasis on giving by text and mobile phones.

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Eddie Stobart drivers release Christmas charity single

Eddie Stobart drivers release Christmas charity single | Christmas fundraising | Scoop.it
Drivers with the Eddie Stobart truck company have released a Christmas charity single to help raise funds for Help for Heroes.
Howard Lake's insight:

With their 20,000 strong Spotters Club of eager Eddie Stobart truck spotters, this single should sell well.

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Santander's 12 Days of Christmas toy giveaway via Facebook

Santander's 12 Days of Christmas toy giveaway via Facebook | Christmas fundraising | Scoop.it
For each of the 12 days of Christmas, Santander will be giving away Hamleys best-selling 12 children's toys to 10 lucky winners a day, until 18th December. What's more, on the final day we will have an extra draw where one lucky winner will have the chance to win all 12 toys just in time for Christmas.

We will also be donating all the top 12 toys to one of our partner children's charities - You will get the chance to vote for which one when you enter the prize draw.
Howard Lake's insight:

The charities that entrants are invited to vote on are NSPCC, CLIC Sargent and Together for Short Lives.

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The Great Big Christmas Stocking Appeal

The Great Big Christmas Stocking Appeal | Christmas fundraising | Scoop.it
For a third year running, Great Ormond Street Hospital Children's Charity has digitised its Great Big Christmas Stocking Appeal, which encourages members of the public to share their messages of support with the children at Great Ormond Street...
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NSPCC's Letter from Santa raises £1.82m

NSPCC's Letter from Santa raises £1.82m | Christmas fundraising | Scoop.it
The NSPCC's annual Letter from Santa campaign raised £1.82 million, including Gift Aid, at the end of 2012.
Available for a suggested donation of just £5, the personalised and illustra
Howard Lake's insight:

This is an increase from the £1,7m that the campaign raised in 2011. Not bad for the economic climate.

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Do they Know 2010 by The Phone Room (Unofficial Version)

The Phone Room's homage to the original 1984 Band Aid video. For every hit we get on You Tube we pledge to make a donation to The Band Aid Charitable Trust.
Howard Lake's insight:

This one is from 2010 but Voice referred to it in their 2012 Advent Calendar (http://www.nfpvoice.com/adventcalendar/) so that's a good enough reason to include it here.

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Disney UK adds a little fairy dust to Great Ormond Street Hospital Children's Charity appeal

Disney UK adds a little fairy dust to Great Ormond Street Hospital Children's Charity appeal | Christmas fundraising | Scoop.it

Disney UK has revealed it is to donate £1 for every download of its new mobile app ‘Disney Fairies: Lost & Found’ between now and Christmas Day 2012

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JustGiving expects digital donations to peak on 21 December

JustGiving expects digital donations to peak on 21 December | Christmas fundraising | Scoop.it
Online fundraising service JustGiving anticipates that 21 December will see the largest amount donated online in one day in the whole of 2012.
Howard Lake's insight:

Based on its 2007-12 online giving data, JustGiving expects the public to donate the most in one day on 21 December 2012. This surge in giving (online and via mobile devices) is always about four or five days before Christmas Day, depending on when most workplaces closes.

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BBC Performing Arts Fund's Christmas card

BBC Performing Arts Fund's Christmas card | Christmas fundraising | Scoop.it

A graphic design with a number of statistics about the BBC Performing Arts Fund, the most important being that it has given £4 million to 47 community groups.

Howard Lake's insight:

This image is their Christmas ecard but it serves well as a thank you and impact summary.

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Share the learning this Christmas...

Share the learning this Christmas... | Christmas fundraising | Scoop.it
Give the gift of learning this Christmas!
Howard Lake's insight:

The FSI managed to combine a brief impact report in its e-Christmas card, together with a request to donate. Clever.

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User Generated Content for a PSA Campaign from the Red Cross

User Generated Content for a PSA Campaign from the Red Cross | Christmas fundraising | Scoop.it
Note from Beth: The American Red Cross  launched a user generated ad campaign featuring unscripted stories created and filmed by real people helped by the organization.
Howard Lake's insight:

The American Red Cross's Christmas 2012 campaign features lots of people who have been helped by the organisation telling their story. While most charities won't have the facility to send out 300 video cameras and have a big agency edit the results, the example can still be emulated and tested - show your supporters people who have benefited from the charity that they support, and let them speak with their own voice.

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Beth Kanter's comment, December 19, 2012 11:22 AM
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Troops raise money Gangnam Style

Troops raise money Gangnam Style | Christmas fundraising | Scoop.it
British troops based in Afghanistan's Camp Bastion have recorded a video version of the hit song Gangnam Style in an effort to raise money for charity.
Howard Lake's insight:

The troops are raising money for the Swaledale Mountain Rescue Team.

Their 'Afghan Style' campaign is using JustGiving to receive donations:

www.justgiving.com/raise-the-fleet

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Big Christmas Sing 2012 - carol concerts - Christian Aid

Big Christmas Sing 2012 - carol concerts - Christian Aid | Christmas fundraising | Scoop.it
The Big Christmas Sing is a great way to celebrate the festive season with friends, family, colleagues and the community, while raising funds to help Christian Aid and its partners bring hope and healing to some of the world’s poorest communities.
Howard Lake's insight:

Since many people sing during the festive season Christian Aid is urging them to raise funds for charity when they do so.

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Feel good Christmas Feed from The Good Agency

Feel good Christmas Feed from The Good Agency | Christmas fundraising | Scoop.it
This year, we're hosting our very own virtual Christmas Dinner to put real food on the table for some older people in Southwark, who might otherwise have to go without.
Howard Lake's insight:

The Good Agency are hosting a virtual Christmas Dinner. You can drag and drop your favourite Christmas food onto a plate, and find out who else is at the table with you. And in return the agency is donating to Blackfriars Settlement in Southwark, London, to help provide a Christmas meal for older people who would otherwise by lonely at this time of year.

Notice the play on words on 'feed' - food and an information feed. Ho, ho ho! 

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The 12 myths of Christmas giving

The 12 myths of Christmas giving | Christmas fundraising | Scoop.it
NCVO's Karl Wilding clears up a few uncertainties to make your decision to give to charity easier
Howard Lake's insight:

The Guardian Voluntary Sector Network has reminded us of this post from Karl Wilding from December 2011 covering popular myths like "charities are just big businesses now, there's no point giving to them".

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