How to share small nuggets of practical information? Offer them in an advent calendar. In this case the fundraising tips aren't specifically relevant to Christmas, but it's a different way of presenting information - and helping ensure people return to your site throughout the month.
Rock The Goat - support the Cafédirect Producers Foundation with this years' must have charity Christmas gift
Howard Lake's insight:
"Are Christmas charity gifts getting on your goat?" This is a humorous attempt that plays on the virtual gift idea. "Our goats are unreal. No really... they don't exist. But our amazing charity does and we need your support".
Unicef Sweden again using humour to promote a Christmas gift to the children's charity. The Virgin Mary is seen trying to exchange myrrh for something more useful. 'Do you have a receipt?" asks the trader.
If your football team's colours are blue, you stand a good chance of standing out at Christmas time. Everton in the Community's Blue Santas took part in the 2013 Liverpool Santa Dash to raise funds for the club's official charity.
Digitally-led creative agency Albion, has announced the return of its Christmas Bauballs campaign to raise awareness and money for a collective of testicular cancer awareness charities, the Testicular Cancer Awareness Group.