Chris' Regional G...
Follow
Find tag "influence"
437 views | +4 today
Your new post is loading...
Your new post is loading...
Rescooped by chris tobin from Just Story It! Biz Storytelling
Scoop.it!

Why Do Some Ideas Spread? Think Stories. The Latest From Stanford.

Why Do Some Ideas Spread? Think Stories. The Latest From Stanford. | Chris' Regional Geography | Scoop.it

Via Karen Dietz
more...
Karen Dietz's curator insight, April 2, 2013 9:34 AM

What a great article! It is really focused on 6 steps that create the conditions for your ideas to spread.


And guess what -- storytelling and/or story triggers play a key role. 


This post, written by Marina Krakovsky, talks about the new book by Jonah Berger called Contagious: Why Things Catch On.


Berger points out that Malcolm Gladwell in his book the Tipping Point is only half right; and that Chip Heath, author of Made To Stick really is only focusing on memorability. Both authors make incredibly valuable points and share valid insights.


But Berger focuses on what makes messages get passed along to others. His 6 elements are STEPPS: Social currency, Triggers, Emotion, Public, Practical value, and Stories.


I love the point he makes about stories and emotions. Just because your story contains emotions does not mean it will get passed on.  "We'll remember the story because it's sad," Berger explains, "but we’re not going to share it."


Will reading Berger's book and applying his STEPPS make you rich and famous? Maybe not. As he says, "But will applying them make it more likely that 10 people will hear about it rather than 9, or that your sales will increase by 20 or 40%? Certainly.”


There's a lot more to this article, so go read it.


Thank you Marina for writing such a great review. And I look forward to reading Berger's book.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Mike Ellsworth's curator insight, April 3, 2013 11:05 AM
Karen Dietz's insight:

What a great article! It is really focused on 6 steps that create the conditions for your ideas to spread.

 

And guess what -- storytelling and/or story triggersplay a key role. 

 

Berger points out that Malcolm Gladwell in his book theTipping Point is only half right; and that Chip Heath, author of Made To Stick really is only focusing on memorability. Both authors make incredibly valuable points and share valid insights.

 

But Berger focuses on what makes messages get passed along to others. His 6 elements are STEPPS: Social currency, Triggers, Emotion, Public, Practical value, and Stories.


ME insight:Another great find from Karen. If you're interested in viralocity, give this a read.
Karen Dietz's comment, April 21, 2013 1:47 PM
Thanks for the shout-out Mike!
Rescooped by chris tobin from Just Story It! Biz Storytelling
Scoop.it!

Sustainable storytelling is a powerful tool that communicates vision

Sustainable storytelling is a powerful tool that communicates vision | Chris' Regional Geography | Scoop.it
The Telling Sustainable Stories short course looked at the power of stories to tackle sustainability challenges , says Ed Gillespie

Via Karen Dietz
more...
Karen Dietz's curator insight, February 6, 2013 5:27 PM

Love this post about consciously choosing which stories to tell that is slanted toward organizations.


This article comes from Britain, with British references. And some of the examples given are British companies. Hooray! We need more international examples. 


Sustainable storytelling for the author here, Ed Gillespie, is all about telling stories that sustain us. 


When I use the term 'sustainable storytelling' I mean paying attention to all that is required (i.e. structures and processes) within a business to keep storytelling alive as a sustainable activity over time.


Semantics aside, I really like what Gillespie has to say:

"...stories that empower us as heroes and capture our imaginations inspire and galvanise us into action more effectively than psychologically passive-aggressive narratives that try to guilt or brow-beat us into change."


So true, so true. Leaders and marketers -- take a lesson here.


Enjoy digging into all the links in this article and the examples of sustainable storytelling via Great Britain.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it