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The Telling Sustainable Stories short course looked at the power of stories to tackle sustainability challenges , says Ed Gillespie
Love this post about consciously choosing which stories to tell that is slanted toward organizations.
This article comes from Britain, with British references. And some of the examples given are British companies. Hooray! We need more international examples.
Sustainable storytelling for the author here, Ed Gillespie, is all about telling stories that sustain us.
When I use the term 'sustainable storytelling' I mean paying attention to all that is required (i.e. structures and processes) within a business to keep storytelling alive as a sustainable activity over time.
Semantics aside, I really like what Gillespie has to say:
"...stories that empower us as heroes and capture our imaginations inspire and galvanise us into action more effectively than psychologically passive-aggressive narratives that try to guilt or brow-beat us into change."
So true, so true. Leaders and marketers -- take a lesson here.
Enjoy digging into all the links in this article and the examples of sustainable storytelling via Great Britain.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it