Chinese social networks and marketing
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Chinese social networks and marketing
Currently a student at Bordeaux 3 University in France, I am doing some research about Chinese Social Media in order to better my understanding of the use of these tools in China. I wish to apply this knowledge in order to find more creative and efficient ways of doing business in China since I want to go work there in the marketing world
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Qui sont les 4 Géants de l'Internet chinois

Qui sont les 4 Géants de l'Internet chinois | Chinese social networks and marketing | Scoop.it
Qui sont les 4 Géants de l'Internet chinois

Ajourd'hui, je vous propose d'avoir un aperçu des plus grandes entreprises du monde de l'Internet chinois, qui se livrent en ce moment une guerre sans merci, à coup de lancements de nouveaux produits, de copie de concurrents, d'alliances ou encore de coups bas ...
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Know your target, and most importantly the means to reach them. This article, in French, offers an overview of the 4 big Chinese internet Giants you have to take into account should you decide to launch a digital marketing campaign

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WeChat steps up for online sales tussle - Hong Kong Standard

WeChat steps up for online sales tussle
Hong Kong Standard
... yuan (HK$12,396) to 60,000 yuan per year but the Tencent platform is free. But users have to pay a 20,000 yuan security deposit using the unique Weixin payment system.
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Fei Chang Dao: Sina Weibo Begins Censoring "Block Tanks" and ...

Fei Chang Dao: Sina Weibo Begins Censoring "Block Tanks" and ... | Chinese social networks and marketing | Scoop.it
Sina Weibo Begins Censoring "Block Tanks" and "Victoria Park" Day Before the 25th Anniversary of the 1989 Clearing of Tiananmen Square. These screenshots show that on June 3, 2014, Sina Weibo began censoring ...
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Comment développer son Marketing avec WeChat? - Marketing en Chine

Comment développer son Marketing avec WeChat? - Marketing en Chine | Chinese social networks and marketing | Scoop.it
Comment développer son Marketing avec WeChat?   WeChat (微信 en chinois ce qui signifie littéralement «micro message») est une application mobile, permettant des discussions instantanées, des envoie de texte, des communication vidéo…
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Understanding social media in China - YouTube

"Social media is exploding worldwide, and China is leading the way" with the world's most active social-media population and the fastest growing platforms. U...
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8640579_980x1200_0.jpg (980x651 pixels)

8640579_980x1200_0.jpg (980x651 pixels) | Chinese social networks and marketing | Scoop.it
Lee Min Ho is endorsing tencent QQ
It's a messenger in china like wechat! ^_^
http://t.co/5hjVgQ4NIL http://t.co/vhSfTTMnZh
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Celebrity support applies to social media

 

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InceptionLaunch » Alternative Ways to Invest in Social Media

InceptionLaunch » Alternative Ways to Invest in Social Media | Chinese social networks and marketing | Scoop.it
The Big Three comprise just 26 percent of the ETF, with the rest coming from two places: international social media businesses, including prominent Chinese social media holding companies Tencent and SINA (SINA) and a ...
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Download WeChat Free For Nokia, Android and PC - Society and Religion

Download WeChat Free For Nokia, Android and PC - Society and Religion | Chinese social networks and marketing | Scoop.it
Society and Religion Download WeChat Free For Nokia, Android and PC Society and Religion This application was originally launched under the name of Weixin in China in January of 2011 with the international language support included in October of...
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China’s smart city launches open data platform | FutureGov

China’s smart city launches open data platform | FutureGov | Chinese social networks and marketing | Scoop.it

The Chinese government released its first open platform 爱城市 (which literally means ‘Love City’) in Qingdao - a major city in Eastern China with a population of 8.7 million - bringing the city a step closer towards its goal of becoming a Smart City.

 

In line with the country’s aim to open up more government data, this citizen-centric service portal will provide more convenient government services, information to improve city life, an app store for city services, and relevant news to keep residents updated. ...


Via Rob Kitchin
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Social Media in China: Sina, Tencent to Report Results - Wall Street Journal

Social Media in China: Sina, Tencent to Report Results - Wall Street Journal | Chinese social networks and marketing | Scoop.it
Social Media in China: Sina, Tencent to Report Results
Wall Street Journal
BEIJING—Two companies dominate social media in China.

Via Thomas Faltin
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China’s WeChat just messed up its best chance of beating Facebook

China’s WeChat just messed up its best chance of beating Facebook | Chinese social networks and marketing | Scoop.it
WeChat was supposed to be the first Chinese internet service to become a global phenomenon—the Facebook of China, and just as internationally successful.

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Is WeChat another social media marketing tool?

Is WeChat another social media marketing tool? | Chinese social networks and marketing | Scoop.it
There has been a lot of hype about WeChat in China. The instant messaging app has already attracted 300 million active monthly users in mainland China, and is actively expanding in oversea markets.

Via Amabacha
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Busting China's Bloggers - New York Times

Busting China's Bloggers - New York Times | Chinese social networks and marketing | Scoop.it
Busting China's Bloggers
New York Times
In 1957, Chinese intellectuals were on their own. They were defenseless and received no public support. In 2013, the Internet is like a giant public square where citizens can hear and support one another.
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Oreo in China: How America's Favorite Cookie Leveraged New Digital and ... - Broadway World

Oreo in China: How America's Favorite Cookie Leveraged New Digital and ... - Broadway World | Chinese social networks and marketing | Scoop.it
Cream
Oreo in China: How America's Favorite Cookie Leveraged New Digital and ...
Broadway World
This makes keeping up with the newest platforms, technologies, and social trends a challenge for any brand in the marketplace.
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For Investors, Anything To Like About China? - Forbes

For Investors, Anything To Like About China? - Forbes | Chinese social networks and marketing | Scoop.it
For Investors, Anything To Like About China?
Forbes
For the world's second largest economy, China has been a dud from an equity investor's viewpoint.
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Why chat apps are the next 'breed' of social networks - CNBC.com

Why chat apps are the next 'breed' of social networks - CNBC.com | Chinese social networks and marketing | Scoop.it
CNBC.com Why chat apps are the next 'breed' of social networks CNBC.com "The likes of WhatsApp, WeChat, Kakao Talk and Line - are the future of social networking," Claus Mortensen, a director of IDC's Asia-Pacific emerging technology research group...
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FACE I.T. Digital Marketing in China - YouTube

Start facing China's digital marketing potential. China is an engine for growth, with 457 million Netizens today, and a Mobile Internet population of over 30...
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Weibo Posts Drop By 70%: Will Weixin Replace It?

Follow us on TWITTER: http://twitter.com/cnforbiddennews Like us on FACEBOOK: http://www.facebook.com/chinaforbiddennew Social media continues to become incr...
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Say how you feel with SpongeBob SquarePants on WeChat, Weixin | Telecoms, Business Features, The Philippine Star | philstar.com

Say how you feel with SpongeBob SquarePants on WeChat, Weixin | Telecoms, Business Features, The Philippine Star | philstar.com | Chinese social networks and marketing | Scoop.it
Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc., has announced the launch of SpongeBob SquarePants animated emoticon stickers on Weixin and WeChat globally.
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A Popular Chinese Social Networking App Blazes Its Own Path

A Popular Chinese Social Networking App Blazes Its Own Path | Chinese social networks and marketing | Scoop.it
Weixin, a fast-growing app from the Chinese Internet company Tencent, is no mere copy of any existing service, and its success may thwart Facebook’s ambitions in China.
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China to launch 4G networks on 18 December | TeleGeography.com

Xinhua writes that China’s first 4G networks are expected to begin commercial operations on 18 December with China Mobile, the world’s largest cellco by subscribers, leading the charge with the launch of a new 4G brand ‘He’ – meaning ‘harmonious’ in Chinese. Beijing, Guangzhou and Chongqing will be the first cities to be covered by active Time Division Long Term Evolution (TD-LTE) networks, although Shanghai is expected to follow soon after.

 

Chinese telecoms regulator the Ministry of Industry and Information Technology (MIIT) has allocated 4G spectrum to the nation’s trio of operators, and is expected to distribute operating licences shortly.

 

Marbridge Daily writes that China Mobile was handed spectrum in the 1880MHz-1900MHz, 2320MHz-2370MHz and 2575MHz-2635MHz bands, whilst China Unicom was awarded frequencies at 2300MHz-2320MHz and 2555MHz-2575MHz and China Telecom received the following bands: 2370MHz-2390MHz and 2635MHz-2655MHz.

 

Xie Feibo, head of MIIT’s State Radio Regulatory Commission (SRRC) added that the watchdog was considering using the 1400MHz and 3500MHz bands for TD-LTE.


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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The use of social networks

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This is a quick survey in order to know the people habits regarding networks and what they know about Chinese networks. Another survey aimed at Chinese is coming soon

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Major WeChat Upgrade: More Scanning, More Shaking, More Shopping

Major WeChat Upgrade: More Scanning, More Shaking, More Shopping | Chinese social networks and marketing | Scoop.it
The newest version of WeChat will apparently sport some impressive new features.

Via Amabacha
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Making WeChat Work for Brands

Making WeChat Work for Brands | Chinese social networks and marketing | Scoop.it
It\'s tricky to predict what WeChat will be in the future, but here are some pointers on how to make the best use of its current format.

Via Amabacha
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Nos services | Agence Marketing Chine, Digital Marketing, ecommerce, référencement, réseaux sociaux

Nos services | Agence Marketing Chine, Digital Marketing, ecommerce, référencement, réseaux sociaux | Chinese social networks and marketing | Scoop.it
Site de l'Agence Marketing Chine, spécialiste du marché en Chine
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