Chinese SEO
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The Uniqueness of Chinese SEO and Methods to accomplish it

The search engine optimization for Chinese language, simply known as Chinese SEO, is uniquely different from the general SEO concepts followed globally.

Joani Powell's insight:

First lets have a look at which all are the major search engines in China to be considered. The lion share of the market goes to Baidu, which is having more than 60% of the market share; however Google and Yahoo is also there with hardly 20% and 10% of shares respectively. The rest of it is distributed among the other Chinese local search engines.

What is to be considered?

You may hear to it that Google is the most sophisticated search engine and once you successfully optimize for Google, you can automatically optimize for Baidu too. However, it is only partly true. Chinese SEO is not that easy with its unique nature. Some aspects of Google optimization may be applicable to Baidu also, which can help you to some extent, but you have to take care of it separately if you want to score in China with your website.

The first thing to be considered is that all the websites in China are made in the local language as Chinese people are not able to follow English. Next, Baidu's ranking algorithms are not that much sophisticated as of Google and they focus more on the page titles, headlines, meta tabs, and the back links. The keyword density also counts, and it is more the quantity of articles counts more than that of the quality. As Baidu is more of a local search engine in China, it is more used to extracting the keyword from Chinese texts, so Chinese keyword stuffing is an important aspect as far as Chinese SEO is concerned.

Baidu also displays paid search results on top of the index search results. It means for the most competitive keywords on search, there may be already many paid search results ahead of normal results. So, there is every possibility that the natural first result may be very much on page two or even on three for the top-most keywords.

You need to think it twice to know whether the SEO for search engines like Baidu makes proper sense or not. However, we can expect that Baidu may be changing this display pattern in future; otherwise it will only be a array of paid ads and it will just get restricted to just keyword advertising instead of proper SEO.

Baidu also now offer the Baidu Union Service, which is a customized third party online marketing tool, which offers marketing services to the customers. This company basically operates in China and now has got plan to expand their operations to Baidu Japan also. Apart from the Chinese SEO services, Baidu is also offering an instant text messaging application called Baidu Hi.

For more details, please visit: http://www.chineseseo.net

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Baidu Rules the Chinese SEO Market

Baidu is considered to be the most powerful and popular search engine in China. 

Joani Powell's insight:

As claimed by 2013 research studies, Baidu possesses a thumping market share of 63.16%.  Qihoo 360′s, newly introduced search service, is not much behind with 18.23%. Sogou ranks third with a bit more than 10 % market share. Baidu, the most powerful of the Chinese search engines, has algorithms that are somewhat different than that of Google. Baidu basically focuses on quantity as well as the quality of the content. It also emphasizes on extensive link building as a part of Chinese SEO tactics. The Chinese search engine has specific technical demands that the SEO professionals should religiously adhere to. Proper implementation of the search engine techniques will definitely help you website rank high on Baidu and you will be able to easily reach your targeted customers and grab the Chinese market successfully within a short period of time.

Here are a few factors that can determine the rank of your website on Baidu:

Original Content: It is always important to use fresh and informative content to rank high on Baidu. If your website has duplicate content, know that it will be penalized by the Chinese search engine.   Make sure that the content as well as the meta tags are written in simple and easy Chinese characters. Baidu offers great importance to both quality and quantity of content. Each page on your website should have at least 300 words of well-written original content.Meta Descriptions and Meta Keyword Tags:   As far as ranking high on Baidu is concerned, meta descriptions and meta keyword tags are of great importance. It is important to ensure that each meta description contains one or 2 keyword phrases together with a branded term. Baidu dislikes keyword stuffing.  High Website Speed: Website speed happens to be one of the key ranking factors for the most popular Chinese search engine. A website with a slower loading speed has a lesser chance of ranking high on Baidu.Large Quantity of Links: Building more quality of links is one of the key aspects of Chinese SEO. Baidu emphasizes more on the quantity of links than on the quality. Thus, the Chinese search engine optimization professionals should focus more on directory submission and content development as these are considered to be effective in building higher number of links.

If you follow the aforementioned Chinese SEO strategies, you will have better chances of pleasing Baidu, the search engine that reigns the world of Chinese SEO. 

For more details, please visit: http://chineseseo.net/

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Mastering Chinese SEO to Earn Results through Baidu

There is no doubt that Google and Yahoo are the most popular and largely trusted search Engines globally.

Joani Powell's insight:

However, there are certain countries like China, where these goes to no avail as China is maintaining its own localized version of internet with a unique group of search engines. Baidu is the most popular website in China and all the Chinese SEO efforts needed to be made by aiming to performance in Baidu.

Online Business in China

If you are planning to business in China and having your own website, the Chinese SEO using Baidu is the most reliable option to get listed on top of the Chinese searches. The popularity of Baidu in China is increasing day by day. If your business has got a scope in the South East Asian countries, then Baidu.com can help your business largely and help earn more profit from this region.

You can use the techniques like PPC (pay per click) etc. by Baidu, which are the most practical and wise marketing strategies like that of in Google. It is much cheaper and can really encourage more visitors to your website. However, it is vital for any businessmen to do the necessary research before switching on to Chinese SEO. Only an expert Chinese internet SEO consultant can help you out in choosing the right type of website and the right search engine to choose to run your SEO campaign for the sort of business you run.

It is also imperative that you take the right guidance in terms of developing and maintaining your website in Chinese language. Don’t invest your money if you are not double sure about how to do it. Especially, if you are from outside China, then going ahead with a wrong Chinese SEO practice can not only cost you money loss, but also end up in your site getting banned in the country.

A good internet marketing company in China will also be well versed in the internet censorship rule of Chinese government and will stick to the regulations while developing and running Chinese SEO for your website. Once if you find a good and affordable service provider who can help you develop a good Chinese website and take care of the SEO initiatives, you can really get established in the online market of China, which is highly prospective and ever growing.

For more details, please visit: http://www.chineseseo.net

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