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In China ‘anything is possible’ but international brands are missing a trick | Travel Industry News & Conferences - EyeforTravel

In China ‘anything is possible’ but international brands are missing a trick | Travel Industry News & Conferences - EyeforTravel | China Travel News | Scoop.it
International hotel brands have had a presence in China for over ten years but it seems they really are struggling to adapt their business models and strategy to target the fast-growing and rapidly changing domestic consumer.
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Pssst! The Year of the Snake is the year of Chinese opportunity in Europe | Travel Industry News & Conferences - EyeforTravel

Pssst! The Year of the Snake is the year of Chinese opportunity in Europe | Travel Industry News & Conferences - EyeforTravel | China Travel News | Scoop.it
China and its increasingly mobile people are an opportunity for the travel industry today. In particular, travel brands in France, the UK and Italy should be getting to grips with how they can attract Chinese tourists.
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