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The news and trends about marketing in China
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China’s Rise in Social Media Marketing

China’s Rise in Social Media Marketing | China Marketing | Scoop.it
report on social media marketing in China tracks social influence of brand ambassadors on social discovery platforms Weibo, Youku, Kaixin and Renren.

Via Digital China
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Chinese tourists emerge: New tour operator marketing Yellowknife in China

Chinese tourists emerge: New tour operator marketing Yellowknife in China | China Marketing | Scoop.it

Yellowknife Tours operators Verda Law and Chun Kwok Law visit Beck's Kennels last Saturday. The tour company has hosted almost 100 Chinese tourists this season. - Thandiwe Vela/NNSL photo

[excerpt]

That was until about 1 a.m., when Yellowknife Tours operator Verda Law went knocking on every room, saying "wake up, wake up, aurora is coming out!"

Lai and the rest of Law's guests rushed out with their cameras, exclaiming "wow!" as they looked up at the sky, she said.

"We could see the green light all over the sky, like a curtain," Lai said. "The light was dancing." Originally from Hong Kong, Lai has lived in Vancouver for almost 20 years, and has always wanted to see the Northern lights - a natural phenomenon considered a "blessing" to see for many Chinese.

What finally brought Lai to Yellowknife last weekend was Yellowknife Tours, the only Chinese tour operator in the North. The company was started in January 2011 by Verda and her parents Angela and Chun Kwok (CK) Law.

"Because the major focus is Japanese tourism, Chinese people when they come here, they can feel left out," Verda said about what prompted her to diversify the aurora tourism market. "If there is a local operator that can speak their own language, it helps a lot."

Yellowknife Tours operators speak both Cantonese and Mandarin, so they are able to draw tourists from the major Chinese centres of Hong Kong and Beijing.

[....]


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China Tourism Market Report | China Online Marketing

China Tourism Market Report | China Online Marketing | China Marketing | Scoop.it

According to 2011 China’s Tourism Market Trends Observation and Forecast, by 2020 China will become the world’s largest tourist destination country...


Via Jerome Goldberg (JMG-Research / ForwardKeys)
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72-years-old Model Got Popular | marketing to China

Is the world of modeling changing? Put those stars rising from rumors aside for a while, the new Chinese fashion icon is Liu Xianping!

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