[...] celebration over State Street's success, along with General Electric Co.'s renewed commitment to its birthplace with 350 jobs at its new battery plant, overlooks a harsher reality — that life is getting worse for Schenectady's poor only a few...
But metrics alone won't due any good unless you make sense of the data and create actionable insights. Too often we skip this part, going right to the tips (which are great and useful) but if you combine best practices with measurement you'll get even better results.
Here's an example. Using this article as a jumping off point, "The Five Tweets That Nonprofits Tweet That Get Retweeted The Most:
This post shares some observations about five different types of tweets that most often get retweeted by nonprofits. This analysis is based on looking at the Twitter stream, picking out the most Retweeted Tweets, and doing a content analysis
However, at least 10 times a day I go to my “Home” view and scan through hundreds of tweets hoping to find new nonprofits to retweet or list, but the honest truth is that the majority of tweets (from those 120,000+ nonprofits) in my “Home” view are un-retweetable. They are loaded with marketing pitches and often have punctuation and grammar errors, messy formatting, and one too many hashtags. These are the characteristics of tweets that I know my followers have no interest in seeing me retweet. I know because I study which tweets get retweeted – and which don’t.
Here they are:
1) Powerful stats that speak to your mission and programs 2) Quotes that inspire social good.
3) Well-formatted, easy to read factual tweets.
4) Position statements spoken with clarity and conviction.
5) Tweets that tap into the #BreakingNews cycle
So before you go wild .. think about how you might test some of these assumptions with your audience to see if they reasonate. Perhaps as you are composing your brand tweets for the week, you can identify types and compare to others. See if it works with you and rinse and repeat.
Census data released today shows that while the national poverty rate remained unchanged in 2011, record numbers of Americans are still living in poverty and median income dropped by 1.5 percent, making income supports for the working poor even...
Soon, people all around the country will learn what we at Covenant House have known for 40 years -- that our kids are good kids, despite all the efforts of abusive parents, negligent institutions, and crushing poverty to turn them bitter.
Deputy Communications Director Jennifer Palmieri explains how the Administration's actions on welfare were directly in line with those requested by former Governor Tim Pawlenty and other Republican governors.
The "Kids Count" report, one of the most widely cited surveys of how children are faring in the United States, hasn't offered much good news in recent years, and this year's edition, released on Wednesday, offered few surprises.
There is not a "snowball's chance in hell" that the UK will eradicate child poverty by 2020, a government adviser said today. It is time to "come clean" and publicly admit the target will be missed, according to Alan Milburn.
Throughout the nation, one in five children live in poverty. In Kentucky, that increases to one in four. That means more than 25% of Kentucky children live in families earning less than $22,350 a year for a family of four. Children growing up in poverty are more likely to face childhood health and behavioral problems and are more likely to face education challenges. They are also more likely to end up poor as adults, creating an unending cycle of poverty in the Commonwealth. Children are our future leaders. Our future doctors, teachers, small business owners, soldiers, policymakers, judges, nurses, police officers… etc. If we don’t help kids grow up safe, healthy, and ready to succeed now – we are jeopardizing the future of our communities, our Commonwealth, and our nation.
WASHINGTON (Reuters) - Mitt Romney has distanced himself from his remarks lamenting the nearly 47 percent of Americans who do not owe federal income taxes, but his fellow Republicans helped engineer the...
The Kansas Department of Labor's recently released 2012 Kansas Economic Report devotes two of its 59 pages to "Kansas Poverty." Within those two pages, which come at the tail end of the report, are numbers that child advocates and Gov.
Wonder why so many families will lose out under Rep. Camp’s tax bill? It, like the bill introduced by Senate Republican leaders, would end tax cuts for low- and moderate-income families that were put into place by the American Reinvestment and Recovery Act of 2009. The National Economic Council estimatesthat by letting these tax cuts expire:
12 million families would lose an average of $800 from the elimination of the Child Tax Credit expansion.11 million families would lose an average of $1,100 from the repeal of the American Opportunity Tax Credit for college expenses.6 million families would lose an average of $500 from the elimination of improvements to the Earned Income Tax Credit.
Ending poverty and reversing unemployment may be complex, but feeding a child is not. If policymakers start to listen to the voices of Americans, they might move more quickly to ensure that no child is hungry.
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