Chief Technologist Cloud Strategy
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Marketing automation and personalisation are key focus areas for email marketers in 2017 – new report | Econsultancy

Marketing automation and personalisation are key focus areas for email marketers in 2017 – new report | Econsultancy | Chief Technologist Cloud Strategy | Scoop.it
Asked to identify the three most important features of an email service provider’s technology platform, two-thirds (66%) selected marketing automation capability. This has now overtaken user-friendly interface (60%) as the single most important attribute of an email service provider.

The research also found that the proportion of companies who say they can send emails based on individual activities and preferences throughout the funnel at scale has almost doubled, from 8% to 15%. Almost three-quarters (71%) of companies adopting personalisation to this degree report an ‘excellent’ or ‘good’ performance from their email campaigns, compared to only 35% for companies who say they ‘are not yet working towards this’.

Personalisation (30%) is the area of email marketing where most respondents say they need to focus on during 2017, ahead of automated campaigns (28%), which was the number one priority area last year.

Despite email’s continuing ability to deliver, companies are still under-investing in this channel. The gap between sales (22%, on average) and marketing budget (15%) does not appear to be closing, which suggests that marketers are still not taking advantage of email’s ability to drive revenues. Email peaked at 16% of marketing budget in 2014, and has not made much headway since then.

Via marketingIO
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marketingIO's curator insight, April 19, 9:19 PM

CT for the opportunity to purchase the report.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

Chief Technologist Cloud Strategy
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Rescooped by Christian Verstraete from 7wData
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25 Artificial Intelligence Terms You Need to Know


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HPE Unveiled a Computer Boasting to Handle More Data Than Any System Worldwide

HPE Unveiled a Computer Boasting to Handle More Data Than Any System Worldwide | Chief Technologist Cloud Strategy | Scoop.it
The prototype underscores HPE's ambition to lead computer technology as huge datasets place new strains on devices.
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Rescooped by Christian Verstraete from Technology in Business Today
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People are scared of artificial intelligence for all the wrong reasons

People are scared of artificial intelligence for all the wrong reasons | Chief Technologist Cloud Strategy | Scoop.it
People in Britain are more scared of the artificial intelligence embedded in household devices and self-driving cars than in systems used for predictive policing or diagnosing diseases. That's according to a survey commissioned by the Royal Society, which is billed as the first in-depth look at how the public perceives the risks and benefits associated with machine learning

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prgnewshawaii's curator insight, April 29, 6:40 PM

UK residents aren't alone in fearing the reliability of AI as an embed in the Internet of Things (IoT).  Many IoT devices and their control programs are highly susceptible to hacking.  Hackers have already impacted the San Francisco subway system, the civil defense sirens in Dallas, and several life support systems in hospitals.  Until automated control systems are "hardened" against hackers, they won't be suitable for activities that define our very survival.  While AI is certainly a desirable trend, it needs better defenses against exploitation.


Russell Roberts


Hawaii Intelligence Digest

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What You Need to Know About #Blockchain | @CloudExpo #Bitcoin #FinTech | @CloudExpo

What You Need to Know About #Blockchain | @CloudExpo #Bitcoin #FinTech | @CloudExpo | Chief Technologist Cloud Strategy | Scoop.it
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Rescooped by Christian Verstraete from Future of Cloud Computing, IoT and Software Market
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Microsoft CEO Satya Nadella outlines its cloud computing strategy for Wall Street

Microsoft CEO Satya Nadella outlines its cloud computing strategy for Wall Street | Chief Technologist Cloud Strategy | Scoop.it
Microsoft is a huge multinational technology company, with lines of business spread across PCs, productivity software, gaming, internet search, and more. B

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Rescooped by Christian Verstraete from The MarTech Digest
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Marketing automation and personalisation are key focus areas for email marketers in 2017 – new report | Econsultancy

Marketing automation and personalisation are key focus areas for email marketers in 2017 – new report | Econsultancy | Chief Technologist Cloud Strategy | Scoop.it
Asked to identify the three most important features of an email service provider’s technology platform, two-thirds (66%) selected marketing automation capability. This has now overtaken user-friendly interface (60%) as the single most important attribute of an email service provider.

The research also found that the proportion of companies who say they can send emails based on individual activities and preferences throughout the funnel at scale has almost doubled, from 8% to 15%. Almost three-quarters (71%) of companies adopting personalisation to this degree report an ‘excellent’ or ‘good’ performance from their email campaigns, compared to only 35% for companies who say they ‘are not yet working towards this’.

Personalisation (30%) is the area of email marketing where most respondents say they need to focus on during 2017, ahead of automated campaigns (28%), which was the number one priority area last year.

Despite email’s continuing ability to deliver, companies are still under-investing in this channel. The gap between sales (22%, on average) and marketing budget (15%) does not appear to be closing, which suggests that marketers are still not taking advantage of email’s ability to drive revenues. Email peaked at 16% of marketing budget in 2014, and has not made much headway since then.

Via marketingIO
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marketingIO's curator insight, April 19, 9:19 PM

CT for the opportunity to purchase the report.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

Rescooped by Christian Verstraete from 7wData
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Connected Car Data Is the New Oil

Connected Car Data Is the New Oil | Chief Technologist Cloud Strategy | Scoop.it
Last November, Intel CEOBrian Krzanichstood on stage at the LA Auto Show and proclaimed, “data is the new oil.” This is not a news, of course.For years, tech companies from Google to Facebook have drilled for data shared by connected devices and tapped into geysers of cash. Now that cars are becoming connected, automakers and others want in on the ... Read More
Via Yves Mulkers
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Goodbye Big Data, Hello Thick Data

Goodbye Big Data, Hello Thick Data | Chief Technologist Cloud Strategy | Scoop.it
Truthfully Big Data is here to stay, but it is only half the "truth" because, for marketers, genuinely valuable customer data comes in two distinct
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Beer, bots and broadcasts: companies start using AI in the cloud

Beer, bots and broadcasts: companies start using AI in the cloud | Chief Technologist Cloud Strategy | Scoop.it
In a potentially revolutionary trend, brewer Deschutes rented its artificial intelligence tool over the internet from Microsoft.
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Rescooped by Christian Verstraete from I can explain it to you, but I can't understand it for you.
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Gartner Says a Massive Shift to Hybrid Infrastructure Services Is Underway

Gartner Says a Massive Shift to Hybrid Infrastructure Services Is Underway | Chief Technologist Cloud Strategy | Scoop.it
Gartner predicts that by 2020, 90 percent of organizations will adopt hybrid infrastructure management capabilities.
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Rescooped by Christian Verstraete from Public Relations & Social Marketing Insight
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Amazon quietly launches its own social media influencer program into beta

Amazon quietly launches its own social media influencer program into beta | Chief Technologist Cloud Strategy | Scoop.it

Social media influencers – like Instagram stars or YouTube celebs – often promote products they like, either as part of a brand relationship or as means of generating income through affiliate sales. Now, Amazon is looking to get in on this action as well. The company has quietly launched the “Amazon Influencer Program,” which is currently in beta testing as of a couple of days ago.


Similar to the Amazon Affiliate program, the new program will offer influencers commission on products sold, but is not open to the public.


One of the key things that makes the new Influencer program different from Amazon Affiliates is its exclusivity.


Today, anyone can sign up to be an Amazon Affiliate, which lets you build links and shopping ads that you can use on your own website or blog. When a reader clicks through to buy the product, the affiliate receive a commission on those sales, which varies by product type.


Amazon Influencers, meanwhile, must submit an application to be considered for inclusion....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 4, 11:44 AM

Get ready for Amazon influencers, coming soon.

donhornsby's curator insight, April 5, 9:12 AM
Today, anyone can sign up to be an Amazon Affiliate, which lets you build links and shopping ads that you can use on your own website or blog. When a reader clicks through to buy the product, the affiliate receive a commission on those sales, which varies by product type. 

Amazon Influencers, meanwhile, must submit an application to be considered for inclusion.
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AWS acquisition of Thinkbox could lead to more heavy-duty tools, users

AWS acquisition of Thinkbox could lead to more heavy-duty tools, users | Chief Technologist Cloud Strategy | Scoop.it
A recent shift in AWS acquisition strategy, including the purchase of Thinkbox Software, shows the cloud provider is willing to spend money to open up new revenue channels.
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Rescooped by Christian Verstraete from Designing service
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Deloitte tech trends 2017: the kinetic enterprise 

Deloitte tech trends 2017: the kinetic enterprise  | Chief Technologist Cloud Strategy | Scoop.it
This is their eighth Tech Trends report. The beauty of following a broad swath of technology advances over time is that amid the incredible pace of change, we can recognize familiar themes. For example, the five macro forces—digital, analytics, cloud, the reimagining of core systems, and the changing role of IT within the enterprise—have remained…
Via Fred Zimny
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“You don’t always get what you pay for” with public cloud, warns analyst

“You don’t always get what you pay for” with public cloud, warns analyst | Chief Technologist Cloud Strategy | Scoop.it
The analysts at Cloud Spectator have been assessing the best cloud vendors in Europe for price and performance, with French hosting provider OVH replacing 1&1 at the top of the rankings.
Christian Verstraete's insight:
Cloud does not mean cloud... It's key to understand what you get.
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Rescooped by Christian Verstraete from Technology in Business Today
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People are scared of artificial intelligence for all the wrong reasons

People are scared of artificial intelligence for all the wrong reasons | Chief Technologist Cloud Strategy | Scoop.it
People in Britain are more scared of the artificial intelligence embedded in household devices and self-driving cars than in systems used for predictive policing or diagnosing diseases. That's according to a survey commissioned by the Royal Society, which is billed as the first in-depth look at how the public perceives the risks and benefits associated with machine learning

Via TechinBiz
more...
prgnewshawaii's curator insight, April 29, 6:40 PM

UK residents aren't alone in fearing the reliability of AI as an embed in the Internet of Things (IoT).  Many IoT devices and their control programs are highly susceptible to hacking.  Hackers have already impacted the San Francisco subway system, the civil defense sirens in Dallas, and several life support systems in hospitals.  Until automated control systems are "hardened" against hackers, they won't be suitable for activities that define our very survival.  While AI is certainly a desirable trend, it needs better defenses against exploitation.


Russell Roberts


Hawaii Intelligence Digest

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What does digital transformation mean for luxury retail?

What does digital transformation mean for luxury retail? | Chief Technologist Cloud Strategy | Scoop.it
In 2014, research showed pure online sales of luxury goods were growing at twice the rate of the luxury market overall. This is set to increase to 20 Billion by 2020, but what does this mean for a market that was traditionally face-to-face deal-closing? And how might it affect the sale of high-ticket, high-priced items that could now be bought ... Read More
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Rescooped by Christian Verstraete from Le monde du Cognitif et l'intelligence Augmentée
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Global Security-as-a-Service Revenues to Surpass $16B by 2026, Report Says

Global Security-as-a-Service Revenues to Surpass $16B by 2026, Report Says | Chief Technologist Cloud Strategy | Scoop.it
The leading electronic security industry resource for professional security installing contractors, security dealers and systems integrators. Dedicated to keeping security professionals informed of market trends, new security products and training opportunities. Security News, Video, Blog, Product Reviews and more.

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Today’s Cloud and Hybrid IT Reality | @CloudExpo @SolarWinds #DataCenter | @CloudExpo

Today’s Cloud and Hybrid IT Reality | @CloudExpo @SolarWinds #DataCenter | @CloudExpo | Chief Technologist Cloud Strategy | Scoop.it
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Rescooped by Christian Verstraete from Daily Magazine
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Elon Musk: 100 Tesla Gigafactories Could Power the Entire World

Elon Musk: 100 Tesla Gigafactories Could Power the Entire World | Chief Technologist Cloud Strategy | Scoop.it
Leonardo DiCaprio and Elon Musk convened in his Gigafactory to talk lithium ion batteries, climate change, and the future of alternative energy sources. Taking steps towards a future independent of fossil fuels is more important now than ever.

Via THE *OFFICIAL ANDREASCY*
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Rescooped by Christian Verstraete from Customer Adoption of Cloud Services
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The cloud's undone business revolution: the embarrassing report

The cloud's undone business revolution: the embarrassing report | Chief Technologist Cloud Strategy | Scoop.it
Why IT without IT and managed ITaaS are the next IT standards.

Via David Ednie
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David Ednie's curator insight, April 10, 8:43 AM

Success in the Cloud = shifting from selling IT Outcomes to selling Business Outcomes (enabled by Cloud Services)

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DevOps, PaaS help define a divergent digital transformation roadmap

DevOps, PaaS help define a divergent digital transformation roadmap | Chief Technologist Cloud Strategy | Scoop.it
Learn why an application modernization and digital transformation strategy can be a unique challenge to everyone, along with some common solutions.
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Portfolio Management in a Digital Enterprise

Portfolio Management in a Digital Enterprise | Chief Technologist Cloud Strategy | Scoop.it
In a digital enterprise, the business is IT and IT is part of the business. The question whether a separate IT department is still required is a good one. But let’s leave that one aside for the moment and look at how we can get business and IT fully aligned in delivering the functionality required…
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Rescooped by Christian Verstraete from Digital Transformation of Businesses
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THE INTERNET OF THINGS 2017 REPORT: How the IoT is improving lives to transform the world

THE INTERNET OF THINGS 2017 REPORT: How the IoT is improving lives to transform the world | Chief Technologist Cloud Strategy | Scoop.it

The Internet of Things moves mainstream and continues to see rapid growth and development. The report lists

What is the Internet of Things? Definition, Industries and CompaniesIoT Ecosystem - Forecasts and Business OpportunitiesIoT Market Size, Share & Growth ForecastsIoT Trends, Growth & PredictionsIoT Devices, Applications & ExamplesTop IoT Companies to Watch & Invest InIoT Wearable Devices & TechnologyHow IoT Will Affect Security
Via Farid Mheir
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Farid Mheir's curator insight, April 3, 9:35 PM

WHY THIS IS IMPORTANT

Looks like we soon will have Internet in every device we own. That's the Internet of Things. This reports provides a good overview of the market, the trends but also the possible uses for these devices. Must have in every business digital strategy.

prgnewshawaii's curator insight, April 6, 1:47 AM

Thanks to reporter Farid Mheir for this look at how the Internet of Things (IoT) is changing the economic and social dimensions of our current world.  There are many business opportunities to be found here, both legitimate and criminal.  A major concern is the vulnerability of IoT to hackers and cyber criminals.

Russell Roberts

Hawaii Intelligence Digest

Rescooped by Christian Verstraete from Daily Magazine
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'Virtual batteries' could lead to cheaper, cleaner power

'Virtual batteries' could lead to cheaper, cleaner power | Chief Technologist Cloud Strategy | Scoop.it
In the power grid, supply and demand need to match exactly. If consumers demand more power than producers can supply, or if producers provide more power than consumers need, the result can be rolling blackouts.

Via THE *OFFICIAL ANDREASCY*
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fagatho's curator insight, March 24, 9:43 AM

j'ai la peche

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Prepare your application portfolio for the Digital Enterprise.

Prepare your application portfolio for the Digital Enterprise. | Chief Technologist Cloud Strategy | Scoop.it
Our world is increasingly becoming digital. Information Technology is creeping into everything we touch. Our cars are connected, our TVs are smart, our fridges identify the goods we need to buy and who knows what information our microwaves will soon be exchanging. Our surrounding becomes new sales vehicles for enterprises. API’s replace web pages and…
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