Chief Technologist Cloud Strategy
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Marketing automation and personalisation are key focus areas for email marketers in 2017 – new report | Econsultancy

Marketing automation and personalisation are key focus areas for email marketers in 2017 – new report | Econsultancy | Chief Technologist Cloud Strategy | Scoop.it
Asked to identify the three most important features of an email service provider’s technology platform, two-thirds (66%) selected marketing automation capability. This has now overtaken user-friendly interface (60%) as the single most important attribute of an email service provider.

The research also found that the proportion of companies who say they can send emails based on individual activities and preferences throughout the funnel at scale has almost doubled, from 8% to 15%. Almost three-quarters (71%) of companies adopting personalisation to this degree report an ‘excellent’ or ‘good’ performance from their email campaigns, compared to only 35% for companies who say they ‘are not yet working towards this’.

Personalisation (30%) is the area of email marketing where most respondents say they need to focus on during 2017, ahead of automated campaigns (28%), which was the number one priority area last year.

Despite email’s continuing ability to deliver, companies are still under-investing in this channel. The gap between sales (22%, on average) and marketing budget (15%) does not appear to be closing, which suggests that marketers are still not taking advantage of email’s ability to drive revenues. Email peaked at 16% of marketing budget in 2014, and has not made much headway since then.

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marketingIO's curator insight, April 19, 9:19 PM

CT for the opportunity to purchase the report.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

Chief Technologist Cloud Strategy
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Today’s Cloud and Hybrid IT Reality | @CloudExpo @SolarWinds #DataCenter | @CloudExpo

Today’s Cloud and Hybrid IT Reality | @CloudExpo @SolarWinds #DataCenter | @CloudExpo | Chief Technologist Cloud Strategy | Scoop.it
Cloud Computing
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Elon Musk: 100 Tesla Gigafactories Could Power the Entire World

Elon Musk: 100 Tesla Gigafactories Could Power the Entire World | Chief Technologist Cloud Strategy | Scoop.it
Leonardo DiCaprio and Elon Musk convened in his Gigafactory to talk lithium ion batteries, climate change, and the future of alternative energy sources. Taking steps towards a future independent of fossil fuels is more important now than ever.

Via THE *OFFICIAL ANDREASCY*
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The cloud's undone business revolution: the embarrassing report

The cloud's undone business revolution: the embarrassing report | Chief Technologist Cloud Strategy | Scoop.it
Why IT without IT and managed ITaaS are the next IT standards.

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David Ednie's curator insight, April 10, 8:43 AM

Success in the Cloud = shifting from selling IT Outcomes to selling Business Outcomes (enabled by Cloud Services)

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DevOps, PaaS help define a divergent digital transformation roadmap

DevOps, PaaS help define a divergent digital transformation roadmap | Chief Technologist Cloud Strategy | Scoop.it
Learn why an application modernization and digital transformation strategy can be a unique challenge to everyone, along with some common solutions.
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Portfolio Management in a Digital Enterprise

Portfolio Management in a Digital Enterprise | Chief Technologist Cloud Strategy | Scoop.it
In a digital enterprise, the business is IT and IT is part of the business. The question whether a separate IT department is still required is a good one. But let’s leave that one aside for the moment and look at how we can get business and IT fully aligned in delivering the functionality required…
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THE INTERNET OF THINGS 2017 REPORT: How the IoT is improving lives to transform the world

THE INTERNET OF THINGS 2017 REPORT: How the IoT is improving lives to transform the world | Chief Technologist Cloud Strategy | Scoop.it

The Internet of Things moves mainstream and continues to see rapid growth and development. The report lists

What is the Internet of Things? Definition, Industries and CompaniesIoT Ecosystem - Forecasts and Business OpportunitiesIoT Market Size, Share & Growth ForecastsIoT Trends, Growth & PredictionsIoT Devices, Applications & ExamplesTop IoT Companies to Watch & Invest InIoT Wearable Devices & TechnologyHow IoT Will Affect Security
Via Farid Mheir
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Farid Mheir's curator insight, April 3, 9:35 PM

WHY THIS IS IMPORTANT

Looks like we soon will have Internet in every device we own. That's the Internet of Things. This reports provides a good overview of the market, the trends but also the possible uses for these devices. Must have in every business digital strategy.

prgnewshawaii's curator insight, April 6, 1:47 AM

Thanks to reporter Farid Mheir for this look at how the Internet of Things (IoT) is changing the economic and social dimensions of our current world.  There are many business opportunities to be found here, both legitimate and criminal.  A major concern is the vulnerability of IoT to hackers and cyber criminals.

Russell Roberts

Hawaii Intelligence Digest

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'Virtual batteries' could lead to cheaper, cleaner power

'Virtual batteries' could lead to cheaper, cleaner power | Chief Technologist Cloud Strategy | Scoop.it
In the power grid, supply and demand need to match exactly. If consumers demand more power than producers can supply, or if producers provide more power than consumers need, the result can be rolling blackouts.

Via THE *OFFICIAL ANDREASCY*
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fagatho's curator insight, March 24, 9:43 AM

j'ai la peche

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Prepare your application portfolio for the Digital Enterprise.

Prepare your application portfolio for the Digital Enterprise. | Chief Technologist Cloud Strategy | Scoop.it
Our world is increasingly becoming digital. Information Technology is creeping into everything we touch. Our cars are connected, our TVs are smart, our fridges identify the goods we need to buy and who knows what information our microwaves will soon be exchanging. Our surrounding becomes new sales vehicles for enterprises. API’s replace web pages and…
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DevOps, how do I implement in a large enterprise?

DevOps, how do I implement in a large enterprise? | Chief Technologist Cloud Strategy | Scoop.it
In my last blog entry, I mentioned the Devops culture was often counter-intuitive for larger enterprises. How do we then implement DevOps in such companies? Remember, DevOps is a culture built on collaboration and communication across all IT professional units and key stakeholders while automating the process of software delivery and infrastructure change. From that…
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WhatsApp, Signal, ProtonMail safe from CIA hacking tools

WhatsApp, Signal, ProtonMail safe from CIA hacking tools | Chief Technologist Cloud Strategy | Scoop.it
Top secure messaging and email apps are said to be safe from CIA hacking tools, but organisations are urged to assess their own vulnerability if the tools were to fall into the hands of cyber criminals.
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DevOps, it’s not just about tools

DevOps, it’s not just about tools | Chief Technologist Cloud Strategy | Scoop.it
In a study performed for my colleagues from HPE Software and available at Techbeacon.com, YouGov interviewed 403 development and IT professionals from 500+ employee companies in all sectors, except ISVs and Education. Their conclusion, the DevOps mindset is more important than formality. Organizations who approach DevOps as an ongoing journey, a series of pilots and…
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API Management, next generation CRM?

API Management, next generation CRM? | Chief Technologist Cloud Strategy | Scoop.it
In my previous blog entry I talked about the Strangler application approach and highlighted how by creating an abstraction layer, you could isolate the monolith application and slowly decompose it in loosely coupled modules that make fast deployment of new technology easier. But API management does not only facilitate the life of the developer, it…
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The Future Belongs to Flying Robots

The Future Belongs to Flying Robots | Chief Technologist Cloud Strategy | Scoop.it
The University of California system’s Center of Excellence on Unmanned Aircraft System Safety is hard at work looking into the future of unmanned aircraft. The director sees a lot of potential in the technology for agriculture, environmental, and even social opportunities.

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basil60's curator insight, February 20, 7:41 PM
An interesting articles on where drones can assist mankind and provide information in a myriad of ways.

Perhaps useful in Digital Technologies studies.
Rescooped by Christian Verstraete from The MarTech Digest
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Marketing automation and personalisation are key focus areas for email marketers in 2017 – new report | Econsultancy

Marketing automation and personalisation are key focus areas for email marketers in 2017 – new report | Econsultancy | Chief Technologist Cloud Strategy | Scoop.it
Asked to identify the three most important features of an email service provider’s technology platform, two-thirds (66%) selected marketing automation capability. This has now overtaken user-friendly interface (60%) as the single most important attribute of an email service provider.

The research also found that the proportion of companies who say they can send emails based on individual activities and preferences throughout the funnel at scale has almost doubled, from 8% to 15%. Almost three-quarters (71%) of companies adopting personalisation to this degree report an ‘excellent’ or ‘good’ performance from their email campaigns, compared to only 35% for companies who say they ‘are not yet working towards this’.

Personalisation (30%) is the area of email marketing where most respondents say they need to focus on during 2017, ahead of automated campaigns (28%), which was the number one priority area last year.

Despite email’s continuing ability to deliver, companies are still under-investing in this channel. The gap between sales (22%, on average) and marketing budget (15%) does not appear to be closing, which suggests that marketers are still not taking advantage of email’s ability to drive revenues. Email peaked at 16% of marketing budget in 2014, and has not made much headway since then.

Via marketingIO
more...
marketingIO's curator insight, April 19, 9:19 PM

CT for the opportunity to purchase the report.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

Rescooped by Christian Verstraete from 7wData
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Connected Car Data Is the New Oil

Connected Car Data Is the New Oil | Chief Technologist Cloud Strategy | Scoop.it
Last November, Intel CEOBrian Krzanichstood on stage at the LA Auto Show and proclaimed, “data is the new oil.” This is not a news, of course.For years, tech companies from Google to Facebook have drilled for data shared by connected devices and tapped into geysers of cash. Now that cars are becoming connected, automakers and others want in on the ... Read More
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Goodbye Big Data, Hello Thick Data

Goodbye Big Data, Hello Thick Data | Chief Technologist Cloud Strategy | Scoop.it
Truthfully Big Data is here to stay, but it is only half the "truth" because, for marketers, genuinely valuable customer data comes in two distinct
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Beer, bots and broadcasts: companies start using AI in the cloud

Beer, bots and broadcasts: companies start using AI in the cloud | Chief Technologist Cloud Strategy | Scoop.it
In a potentially revolutionary trend, brewer Deschutes rented its artificial intelligence tool over the internet from Microsoft.
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Gartner Says a Massive Shift to Hybrid Infrastructure Services Is Underway

Gartner Says a Massive Shift to Hybrid Infrastructure Services Is Underway | Chief Technologist Cloud Strategy | Scoop.it
Gartner predicts that by 2020, 90 percent of organizations will adopt hybrid infrastructure management capabilities.
Via Riaz Khan
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Amazon quietly launches its own social media influencer program into beta

Amazon quietly launches its own social media influencer program into beta | Chief Technologist Cloud Strategy | Scoop.it

Social media influencers – like Instagram stars or YouTube celebs – often promote products they like, either as part of a brand relationship or as means of generating income through affiliate sales. Now, Amazon is looking to get in on this action as well. The company has quietly launched the “Amazon Influencer Program,” which is currently in beta testing as of a couple of days ago.


Similar to the Amazon Affiliate program, the new program will offer influencers commission on products sold, but is not open to the public.


One of the key things that makes the new Influencer program different from Amazon Affiliates is its exclusivity.


Today, anyone can sign up to be an Amazon Affiliate, which lets you build links and shopping ads that you can use on your own website or blog. When a reader clicks through to buy the product, the affiliate receive a commission on those sales, which varies by product type.


Amazon Influencers, meanwhile, must submit an application to be considered for inclusion....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 4, 11:44 AM

Get ready for Amazon influencers, coming soon.

donhornsby's curator insight, April 5, 9:12 AM
Today, anyone can sign up to be an Amazon Affiliate, which lets you build links and shopping ads that you can use on your own website or blog. When a reader clicks through to buy the product, the affiliate receive a commission on those sales, which varies by product type. 

Amazon Influencers, meanwhile, must submit an application to be considered for inclusion.
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AWS acquisition of Thinkbox could lead to more heavy-duty tools, users

AWS acquisition of Thinkbox could lead to more heavy-duty tools, users | Chief Technologist Cloud Strategy | Scoop.it
A recent shift in AWS acquisition strategy, including the purchase of Thinkbox Software, shows the cloud provider is willing to spend money to open up new revenue channels.
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Deloitte tech trends 2017: the kinetic enterprise 

Deloitte tech trends 2017: the kinetic enterprise  | Chief Technologist Cloud Strategy | Scoop.it
This is their eighth Tech Trends report. The beauty of following a broad swath of technology advances over time is that amid the incredible pace of change, we can recognize familiar themes. For example, the five macro forces—digital, analytics, cloud, the reimagining of core systems, and the changing role of IT within the enterprise—have remained…
Via Fred Zimny
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When It Comes to Big Data and Cloud: Continuous Innovation is the Model

When It Comes to Big Data and Cloud: Continuous Innovation is the Model | Chief Technologist Cloud Strategy | Scoop.it
Modern solutions for big data and cloud integration must be at the front lines of technology innovation. Read this Talend blog to learn why.
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Visual Content Marketing 2017: Trends that Will Attract + Resonate with Your Audience

Visual Content Marketing 2017: Trends that Will Attract + Resonate with Your Audience | Chief Technologist Cloud Strategy | Scoop.it

It’s only a few months into 2017, but brands are already making their presences known – in a big way. Concepts and visuals are stronger than ever in this year’s content marketing efforts.


“We’re in a golden age of visuals, and content is king,” says Pam Grossman, Getty Images’ Director of Visual Trends. “2017 is all about images that are bold, impactful, and evocative.


”Each year, Getty releases an annual trends report on the types of images that most resonate with viewers and leave lasting impressions. Here’s a look at the 2017 list, inspiring examples from brands, plus tips on incorporating these new visual cues into your content marketing. ...


Via Jeff Domansky
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Jeff Domansky's curator insight, March 7, 11:31 AM

Here’s a look at Getty Images' visual content trends for 2017, inspiring examples from brands, plus tips for incorporating these visual cues into your content marketing. Get the picture? Good reading.

donhornsby's curator insight, March 7, 1:54 PM
Virtuality is about the cutting edge technologies that make these new realities possible, but even more so about the changing definition of being human in an age that continues to elevate our existence.
 
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API Management, next generation CRM?

API Management, next generation CRM? | Chief Technologist Cloud Strategy | Scoop.it
In my previous blog entry I talked about the Strangler application approach and highlighted how by creating an abstraction layer, you could isolate the monolith application and slowly decompose it in loosely coupled modules that make fast deployment of new technology easier. But API management does not only facilitate the life of the developer, it…
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Give a 3D printer artificial intelligence, and this is what you’ll get

Give a 3D printer artificial intelligence, and this is what you’ll get | Chief Technologist Cloud Strategy | Scoop.it
A London-based startup has combined some of today’s most disruptive technologies in a bid to change the way we’ll build the future. By retrofitting industrial robots with 3D printing guns and artificial intelligence algorithms, Ai Build has constructed machines that can see, create, and even learn from their mistakes.

Via THE *OFFICIAL ANDREASCY*
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