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Rescooped by Amardeep Kaushal from The MarTech Digest
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The Publicis-Omnicom Merger Is About Marketing's Technology Evolution | Forrester Blogs | #TheMarketingAutomationAlert

The Publicis-Omnicom Merger Is About Marketing's Technology Evolution | Forrester Blogs | #TheMarketingAutomationAlert | chief marketing officer | Scoop.it

As agencies find themselves up against tech services giants like IBM, Accenture, Sapient and Deloitte, they are being asked to deliver:

Marketing and business strategy based on deep data.  No marketing strategy is competitive today without the strength of managing and interpreting data. Both firms have invested in disparate platforms to build insight into the planning process.Technology driven ad management.  With Starcom MediaVest – a lean-forward thinker in the media space – at the helm of the technology platforms to improve buying power, Publicis Omnicom will accelerate the programmatic efficiency of digital into all media types.Competitive customer-facing systems. Most of the systems integrators went into digital to build eCommerce and CRM systems. But the end client for these efforts is typically the CMO, with the CIO making the linkages to internal systems. As these two executives merge their strategies together to drive digital business, the agencies have a leg up on the relationships, but need the scale to be competitive on the implementation front.Channel agnostic, or channel complementary, creative juices. Clients have been adding more agencies to their rosters lately, and managing them as a bundle of idea generators and execution teams. A bigger holding company can pitch the benefits of more alignment of best of breed agencies to retain more of these niche relationships.
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marketingIO's curator insight, July 29, 2013 8:04 AM

I've written repeatedly that the agency model will eventually move towards a systems integration model, where technology is the centerpiece augmented by creative. Given the forecasted level of tech spend by CMOs vs. CIOs by 2017, it makes sense to shift towards this focus so that the agency can work with both functions. This merger is just the start.


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Rescooped by Amardeep Kaushal from Geography Education
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APHG Graduate Certificate Program at Elmhurst

APHG Graduate Certificate Program at Elmhurst | chief marketing officer | Scoop.it
Join us for an informative session on the newest program available to AP Human Geography teachers of any level. We'll look at the data behind the program's development as well as the program components and options available.

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Seth Dixon's curator insight, July 29, 2013 1:13 PM

I'm pleased to announce a FREE Webinar about the AP Human Geography Online Graduate Program at Elmhurst College on Aug. 7 at 8:00 PM EST. Sponsored by GIS Etc., the webinar will answer questions about the program and what is included in the professional development experience.  


Scholarships have reduced the costs by $600 per course for all NCGE members who are public school teachers. 


Please register for the FREE webinar here.
Rescooped by Amardeep Kaushal from The MarTech Digest
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Social Selling Anatomy Of A B2B Decision Maker - MarketingThink | #TheMarketingAutomationAlert

Social Selling Anatomy Of A B2B Decision Maker - MarketingThink | #TheMarketingAutomationAlert | chief marketing officer | Scoop.it
This social selling infographic and blog post is a one-stop shop to understand how today's B2B decision-maker is using social media as part of their buying.

 

And...

 

Once you have fine-tuned your approach to your B2B decision-maker social selling anatomy you might find these other social selling resources useful to perform the following operations:

How to sell better by tweeting betterHow to create an effective LinkedIn profileHow to create a successful Twitter profileHow to get found more easily on LinkedInHow to cold call with Twitter
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marketingIO's curator insight, July 29, 2013 6:16 AM

Gerry Moran is one of my favorite marketing thought leaders: his messages are simple, direct and insightful. See the graphic above, and take the time to explore the five links.


If you want to learn more, go here, click on Filter, and then search MarketingThink.


  • See the article at marketingthink.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Rescooped by Amardeep Kaushal from Le web pour les PME
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MH Magazine Lite Free WordPress Theme - WP Daily Themes

MH Magazine Lite Free WordPress Theme - WP Daily Themes | chief marketing officer | Scoop.it
HM Magazine lite is an elegant free WordPress theme from MH Themes. This is a theme that is perfect for magazines, portals and online new websites.

Via WP Newsify, Frederic Reillier
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