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4 Takeaways on Retail's Digital Future from Marketing Executives at Williams-Sonoma, Sephora, Gilt.com & Macy’s

4 Takeaways on Retail's Digital Future from Marketing Executives at Williams-Sonoma, Sephora, Gilt.com & Macy’s | CHICS & FASHION | Scoop.it

Gone are the days when a mobile strategy was far down on the priority list—a “nice-to-have” bonus for retailers. With a mobile audience of 874 million potential customers, leaders in the ecommerce space are making serious investments to maximize the new opportunities created by the technology we carry with us everywhere we go. In fact, 53% of retail marketers position mobile as their number one strategic priority, according to a Shop.org report.

 

eMarketer recently interviewed top marketing executives from Williams-Sonoma, Sephora, Gilt.com, and Macy’s to dig into the trends, challenges, and opportunities they’re seeing in the increasingly digital world of retail. Mobile is still a rapidly evolving channel, but here are four key takeaways on what these top retail executives had to say about the exciting digital possibilities that lie ahead....


Via Jeff Domansky, Mithuhassan
more...
aanve's curator insight, February 4, 2014 9:55 PM

www.aanve.com

 

Scoop Social's curator insight, February 5, 2014 10:14 PM

4 Takeaways on Retail's Digital Future from Marketing Executives

Phyllis Shapiro's curator insight, July 13, 2014 8:03 PM

Here it is

 

Rescooped by Rubens José de Souza from Clothing Merchandiser
Scoop.it!

4 Takeaways on Retail's Digital Future from Marketing Executives at Williams-Sonoma, Sephora, Gilt.com & Macy’s

4 Takeaways on Retail's Digital Future from Marketing Executives at Williams-Sonoma, Sephora, Gilt.com & Macy’s | CHICS & FASHION | Scoop.it

Gone are the days when a mobile strategy was far down on the priority list—a “nice-to-have” bonus for retailers. With a mobile audience of 874 million potential customers, leaders in the ecommerce space are making serious investments to maximize the new opportunities created by the technology we carry with us everywhere we go. In fact, 53% of retail marketers position mobile as their number one strategic priority, according to a Shop.org report.

 

eMarketer recently interviewed top marketing executives from Williams-Sonoma, Sephora, Gilt.com, and Macy’s to dig into the trends, challenges, and opportunities they’re seeing in the increasingly digital world of retail. Mobile is still a rapidly evolving channel, but here are four key takeaways on what these top retail executives had to say about the exciting digital possibilities that lie ahead....


Via Jeff Domansky, Mithuhassan
more...
aanve's curator insight, February 4, 2014 9:55 PM

www.aanve.com

 

Scoop Social's curator insight, February 5, 2014 10:14 PM

4 Takeaways on Retail's Digital Future from Marketing Executives

Phyllis Shapiro's curator insight, July 13, 2014 8:03 PM

Here it is