Health Awareness and Technology
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Health Awareness and Technology
Public health awareness news, programs, campaigns and resources. Health communication, new media, social media and health technology content curated through Community Health Technology Awareness Resource Exchange (CHeTARE) Project. http://CHeTAREproject.com
Curated by CherryNetwork
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Digital Health Consumer Adoption: 2015 | Rock Health

Digital Health Consumer Adoption: 2015 | Rock Health | Health Awareness and Technology | Scoop.it
Digital Health Consumer Adoption: 2015 | Rock Health | We're powering the future of healthcare. Rock Health is a seed and early-stage venture fund that supports startups building the next generation of technologies transforming healthcare.
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DR4WARD: How Do Digital And Social Media Technologies Benefit Medicine And Health? #infographic

DR4WARD: How Do Digital And Social Media Technologies Benefit Medicine And Health? #infographic | Health Awareness and Technology | Scoop.it
How Do Digital And Social Media Technologies Benefit Medicine And Health? #infographic Story Of Digital Health by Paul Sonnier graphically-refreshed, compliments of Innovation & Tech Today magazine I look 4Ward to your feedback.
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Why do Healthcare Organizations need to use LinkedIn??

Why do Healthcare Organizations need to use LinkedIn?? | Health Awareness and Technology | Scoop.it
Why use LinkedIn? 
LinkedIn is considered to be the world's largest professional network where an online identity can connect your business to others, help find businesses, and be found.  It is a site where the latest news and insights can be shared as well as a place to discover professional opportunities, business deals and new ventures. 

    LinkedIn is the key to success for Healthcare Organizations! It can help in the following ways    

  • Branding
  • Marketing
  • Sales
  • Hiring
 

How to   get startedIn order to be successful with LinkedIn, your Healthcare Organization has to have a marketing plan so that it can deliver ongoing results.  The Social Media Examiner lists 5 marketing ideas that will help create a comprehensive marketing program:
  • Build a Robust company page on LinkedIn.
  • Launch a Linked Group based on company or industry
  • Create an "All hands on Deck" ongoing through leadership program
  • Leverage paid LinkedIn ads and sponsored updates
  • Monitor Track and Adjust
 These are all great ideas, however they certainly require a commitment not only from the Organization, but employees as well.  Often long and fluctuating hours worked by healthcare personnel are demanding enough, finding committed employees may be more of a challenge than expected.  Finding someone to specifically monitor, track and adjust the business goals can be a full time position, and making sure that designation takes place at the beginning of this plan is crucial.




Here's are four examples of Showcase pages that are used heavily for Healthcare Marketing


Healthcare Data Solutions states that these pages are very beneficial to large companies who have multiple brands because each can be put in the spotlight and strategically placed into one portal.  That's great, but smaller businesses can be creative and do the same even if they have less to offer.  Unfortunately, a drawback with LinkedIn is that out of the one million Physicians who are a part of this social media site most are aware of this feature.  LinkedIn is known for posting resumes and allowing Healthcare Organizations to find each other more easily, but with Showcase Pages LinkedIn can be greatly improved in healthcare marketing as well.  More data should be collected and researched to see how Healthcare Organizations have benefited over the last two years from these Showcase Pages.  


The Healthcare Professional can also benefit from LinkedIn Andrea Santiago points out why and what you can do on her website about health careers

  • It is user friendly 
  • It is easy to get connected
  • Healthcare hiring managers often post positions - making them easier to find
  • Healthcare professionals can be easy to identify by placing themselves into categories: Medical Practice, Hospital and Health care, Pharmaceuticals, Medical Device, Health Wellness and Fitness
  • You can join groups in order to connect with other healthcare professionals
  • Increase exposure by being proactive and proofreading your profile
 At the end of the day it really is true when people say "you get what you put into it" :O) A little bit of effort from the start can go a long way with a social media site such as LinkedIn.  How much easier can it get?  To have a free site that does most of the work for you is priceless.  If social media did not exist life would be so much more difficult.  Think about it.  Newspapers used to be the go to for anyone looking for a job or looking to hire.  The ability to network, find people who work in the same field, have the option for healthcare organizations to scout you out all at the same time is priceless.  To be able to reach people from across the state, country or even the world at almost no cost to you is invaluable.  One of the biggest features that LinkedIn has over other social media sites is the professionalism it maintains. This site is about business, and those who want to learn about it, associate with it, work in it and be a part of it. 

Go check it out, the world is at your fingertip!

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So many benefits...

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The Power of Hashtags in the Medical Device Industry

The Power of Hashtags in the Medical Device Industry | Health Awareness and Technology | Scoop.it

We hope that by now, most individuals in the healthcare and medical device industries are aware of the value in having an online social media presence. More doctors and healthcare leaders are participating across multiple social media channels than ever before. To name a few, these are some of our favorite influential figures in the healthcare and medical device industries that are on Twitter today:

  • @DrLeslieSaxon: Clinical Scholar · USC Keck School of Medicine & Executive Director of USC Center for Body Computing
  • @KevinMD: Physician Author · Keynote Speaker · USA TODAY’s Board of Contributors
  • @JohnNosta: Digital Health Philosopher and Strategist · Lead thinker at NostaLab Google Health Advisory Board
  • @GarryChoy: Physician focused on Quality and Systems Improvement
  • @davidmcnierney: Director of Medidata
  • @jkvedar: Vice President of Partners News Connected Health Associate Professor at Harvard Medical School
  • @EricTopol: Cardiologist Researcher · Editor-in-Chief at Medscape · Author of The Patient Will See You Now
  • @Paul_Sonnier: Founder of a 30,000+ member #DigitalHealth LinkedIn group · Social Entrepreneur · Strategy Consultant

What are Hashtags?

To describe it in an easy to understand context, a hashtag is just a fancy way of saying “keyword”. For example, if you search “healthcare” on twitter, it will automatically come up with posts that users have tagged as related to the topic of healthcare.

All these influential Twitter users we mentioned above have one thing in common, the fact that they are using consistent hashtags to represent what it is they stand for and are experts in. Depending on what you specialize in and the type of content you’re sharing, you should thoroughly research hashtags that are related to your industry in order to target the right audience. After conducting our own research, these are some of the most currently used hashtags in the healthcare and medical device industries:

Why Use Hashtags?

Hashtags not only represent your field of expertise, they also become a keyword that individuals will start relating you to. Social media users will start searching for these hashtags to find the subjects that might relate to your expertise. These hashtags are a way for your followers to find your content, understand it, and engage with it. They are a great way to reach a wider audience on social media, interact with individuals interested in a specific topic, and interact with other experts in your field.

How Many Hashtags Should I Use?

Did you know that “tweets with hashtags get two times more engagement than tweets without?” (BufferSocial) Although these hashtags are valuable to use, you don’t want to overdo it by using too many in one tweet. Ideally, you should use no more than two hashtags per tweet.

A Hashtag is Your Brand:

One of the most important things you have to think of when using hashtags is “Does this keyword match my branding pillars? Is it something I want to stand for?” Just like any other digital marketing effort, your social media presence must align with your brand image. You always have to portray the appropriate voice, messaging, and value to your followers.



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How to avoid the social media dangers at your medical practice

How to avoid the social media dangers at your medical practice | Health Awareness and Technology | Scoop.it

What’s your social media plan and how can you avoid the $5,000 dangers and damage to your reputation? 

Social media allows almost anyone, to comment on any topic, at anytime.

Patients can comment on over 100 different social media platforms as well as rating websites, consumer reviews and chat rooms – Facebook, Twitter and Google+ are just the tip of the ice-berg.

How to avoid the social media dangers at your medical practice

In short, you can’t – This is reality!

×BUT YOU CAN EDUCATE YOUR TEAM AND PUT A SOCIAL MEDIA PLAN IN PLACE TO HELP PUT YOUR PRACTICE IN THE DRIVING SEAT SO YOU CAN LEAD THE CONVERSATION – AND POTENTIALLY HEAD OFF ANY PROBLEMS!

 

What are the social media dangers for doctors?

Most dangers come in the following formats:

  • Posting of personal images and information – Privacy and copy-write issues
  • Fake profiles created deliberately to defame 
  • Inappropriate posts and images
  • Human error – Accidental posts and incorrect spelling
  • Patients perceiving posts as giving medical advice
  • Wasting time
  • Hacking
  • Patient testimonials – Doctors in Australia can be fined $5000 if a patient posts a testimonial on s doctor’s Facebook page or any other social media platform

    Advertising & social media guidelines from the Australian Health Practitioners Regulation Agency (AHPRA)

You can reduce the risks by putting a social media plan in place

Why use social media?

You can’t avoid it – 70% of people in Australia use social media. (This is on par with the United Kingdom and the United States).

1. Choosing a social media platform

Choose the social media platform that will allow you to:

  • Best speak with your target audience and;
  • Meet your practice’s goals and objectives

2. Do it well

It’s better to use one social media platform well than do a number of social media platforms poorly.

3. Set your social media goals

These may include:

  • Improving patient communication and doctor patient connection
  • To keep patients updated on the latest medical news
  • Reminders – Flu vaccinations, heat wave precautions etc.

On your social media homepage define what it is used for and tell people upfront. If you are using Facebook define the purpose of the page in the ‘about’ section:

  • What you do
  • Purpose of the social media page
  • When the social media page is monitored

4. Set where you are now and where you would like to be in 6 – 12 months time.

Map out where you are now and where you would like to be. Also think about where are you going to promote your social media items – Is it possible to ask patients to sign up when they are in the clinic? What will the benefits be to your patients?

5. Map out the risks

Map out what risks can take place on your social media platforms. Put a plan in place to address them.

For example – What if someone puts up a negative post? What is the plan you have to address it and how can you turn the situation into a positive?

Never address a social media risk as an individual. Always seek a position from a few key team members.

Also map out what not to do on social media. For medical practices this includes:

  • Never give medical advice – Advise them to book an appointment for legal and duty of care reasons
  • Never post a persons details or image without their permission
  • Never start an ongoing conversation – Contact them personally
  • Time wasting – Chasing up social media items can take a lot of time – Be wary!
  • Keep the tone of voice professional but light

6. Have a content plan

Write down all the topics you can post about. Include frequently asked questions by patients, interesting research, upcoming events and health notices.

Content is more than just copy it includes – Images, videos, info-graphs, animations, case studies, and audio.

How often are you going to post – Daily, weekly, fortnightly? Map you content plan out in a calendar.

How much time will you allocate to produce a post and monitor your social media platforms?

7. How are you going to grow your social media following?

Are you more concerned about having great numbers liking or following you, or are you more concerned with engagement?

Growing your social media following:

  1. Link up with local schools to post health notices – Parents being your target audience.
  2. Include social media icons and links on your website, emails, letterhead, business cards etc.
  3. Make up a trivia game to increase engagement
  4. Ask patients to share content
  5. Use Questions and Answers
  6. Work out how you are going to respond to queries 

Social media is just what it says…it’s social and meant to be interesting.

Be sure to have plenty of images to use.

8. Resourcing, costs and time

Ensure you allocate appropriate time and funds to developing and growing social media. It may take 1-2 hours per week of staff time and cost $100 a month to run.

 

The final say – How to avoid the social media dangers at your medical practice

1. Know the guidelines – Advertising & social media guidelines from the Australian Health Practitioners Regulation Agency (AHPRA)

2. Do it well or don’t do it at all – You could do your practice damage by not posting at least once per month. If you can’t commit – Don’t do it at all.

3. Have a good content plan in place

4. Allocate the time and resources

5. Be prepare to report on your goals

I hope you enjoyed this post “How to avoid the social media dangers at your medical practice.”

Social media – It’s meant to be fun, engaging and as its name suggests….. Social!



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3D printing in medicine saving lives

3D printing, also known as rapid prototyping or additive manufacturing, used to be the manufacturing industry's best kept secret but now the technology is being ...

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David W. Deeds's curator insight, May 26, 2015 10:35 AM

Check this out! 

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DreamIT Health Demo Day in Baltimore

Johns Hopkins University partnered with DreamIT Health for an accelerator in Baltimore that helps launch early-stage health I.T. startups. The DreamIT Health companies held their Demo Day, where they pitch to investors, on May 13, 2015. It was the second annual event for DreamIT Health in Baltimore.
CherryNetwork's insight:

Congratulations again to the awesome Baltimore-based DreamIt Health team and companies!

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DreamIt Health: Why It's the Health Tech Accelerator For You! - YouTube

DreamIt Health is the Healthcare arm of all DreamIt accelerator programs. We recruit around the world for high-potential teams and business concepts that wil...
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Is Meerkat a Potential Next Big Thing? Ask Twitter

Is Meerkat a Potential Next Big Thing? Ask Twitter | Health Awareness and Technology | Scoop.it
Says Meerkat CEO Ben Rubin: VR and live streaming will be the future, and we want to help shape that.
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A day in the life of A&E shown on social media

A day in the life of A&E shown on social media | Health Awareness and Technology | Scoop.it

Doctors, nurses and top bosses at Leicester's hospitals took to the social media airwaves to give people a glimpse behind the scenes of Leicester Royal Infirmary's A&E department today.

They also unveiled an on-line video to show the blocks in the health care system which lead to delays in treating patients within the Government's target time of four hours.

It shows that to make the system work smoothly doctors need to make sure internal process work well and that they are able to discharge patients as soon as they are ready to go home.

In the video Tim Slater, general manager with East Midlands Ambulance Service (Emas) revealed there had been 30 occasions at peak times when Emas had been unable to allocate an ambulance to a call.

He described the delay as "unacceptable."

The social media day, which included a question and answer session with two A&E consultants and chief operating officer Richard Mitchell,on Twitter was praised by health campaigners.

It began with a tweet from Mitchell at 7am - No queues this morning at the busiest ED (emergency department) in the NHS.

Emas joined in with tweets from an ambulance in Leicestershire describing the calls being received.

One questionner posed the idea of bringing in valet parking with the opening of the new A&E department, which is due to open in 2016.

The reply to valet parking was: "an interesting idea - our new multi-storey car park will help ease parking congestion at LRI (Leicester Royal Infirmary)."

Mr Mitchell said: "We hope that using social media will help people get a wider understanding of what we do at Leicester's hospitals and how the success of failure of our emergency department is

dependent on the entire health system working closely together."

Tiffany Jones, head of communications for Leicester's hospitals, said: "We have had a really good response to our social media day and hope to run it again for our other services.

"It has been a great way of giving the public a unique glimpse into our emergency department."

Eric Charlesworth, chairman of the Leicester Mercury Patients' Panel, said: "I thought the video, Everybody Counts was excellent.

"It provides an extremely digestible and a really good indication of where the problems lie in terms of A&E and emergency admissions.

"It is something as many people as possible should watch."



Read more: http://www.leicestermercury.co.uk/day-life-E-shown-social-media/story-26161658-detail/story.html#ixzz3UGHB9hUc 
Follow us: @Leicester_Merc on Twitter | leicestermercury on Facebook



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Speed Pitch With DreamIt NY In Baltimore - Splash

Speed Pitch With DreamIt NY In Baltimore - Splash | Health Awareness and Technology | Scoop.it
Pitch your startup for a chance at a pass to the final interview for admission to DreamIt NY's 2015 Accelerator! DreamIt’s accelerator programs clear the way for the brightest, high-potential teams to hone their ideas and focus on developing and executing the strategies that will create long-term business success. We foster rapid growth of our portfolio companies by bringing together exceptional people and their ideas with the funding, mentorship and support they need to build thriving, susta
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HHS proposes path to improve health technology and transform care - Government Security News

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Let Us Share Your Events

Let Us Share Your Events | Health Awareness and Technology | Scoop.it
You may have seen this icon on our calendar recently. This icon indicates a digitalgov “friend event.”
What’s a Friend Event
Does your agency offer training or events to help improve digital services?
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30 Amazing Mobile Health Technology Statistics for Today’s Physician

30 Amazing Mobile Health Technology Statistics for Today’s Physician | Health Awareness and Technology | Scoop.it
Since the iPhone’s launch in 2007, mobile health technology has become a growing trend among populations all across the globe. According to an mHealth survey, 33% of people own an iPhone.
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How Individuals Can Use Social Media to Advocate for their Own Health

Slides from my June 19, 2015 presentation in Atlanta at DTC Perspectives' Hospital Marketing National.

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Social Media Implementation Checklist

Social Media Implementation Checklist | Health Awareness and Technology | Scoop.it

Set goals first. If traffic, leads and sales are part of the goal, then gotta have the next focus be on content creation. Then, using social to share. Can't get much value out of social unless you're actively creating, publishing and sharing content. 


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Hupertan's curator insight, September 23, 2015 4:32 PM

The implementation of a communications strategy in social media in healthcare need not stick with the drafting of a check list. There she is!

venisabella's comment, November 4, 2015 10:36 AM
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MARGARITA's curator insight, December 31, 2015 5:15 PM

Support our people

http://technomaxs.com/the-best-smart-phone-ever/


http://www.gogetfunding.com/our-children-burial

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Social media opportunities for improving diabetes Management

Social media opportunities for improving diabetes Management. Keynote presentation from the 2012 Diabetes educator forum.


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Tweet chat on Emerging Technologies and Social media in Healthcare

This is a variation of a previous slide deck on #HealthXPh. Presented at the University of the Philippines Medical Alumni Society postgraduate course, UP Colle…

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Kitely Market

Kitely Market | Health Awareness and Technology | Scoop.it
Kitely Market is a virtual goods marketplace that creates a unified market out of the separate grids that make up the Hypergrid metaverse.
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▶ @DreamItHealth - and here we go! #demoday #dreamithealth #katch - YouTube

This video was automatically created by http://katchkats.com. It was originally streamed on Meerkat by DreamItHealth at this link: http://mrk.tv/1L1UtiH
CherryNetwork's insight:

Congratulations to the DreamIt Health team especially Shervonne Cherry (Program Manager) and the DreamIt Health companies for a successful DreamIt Health Demo Day in Baltimore! Thumbs up to Jason Hardebeck, Managing Director, Baltimore. https://youtu.be/rRVwQpTuR6I


Woot, woot... Now, the DreamIt Health companies are going on a roadshow... Baltimore, NYC, Boston and the West Coast Bay area. Much success to all! This video was automatically created by katchkats.com. It was originally streamed on Meerkat by ‪#‎DreamItHealth‬ at: http://mrk.tv/1L1UtiH ‪#‎demoday‬ #dreamithealth Technology rocks!!

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Round 3: DreamIt Health Philadelphia 2015 Applications are Open! – Dreamit Ventures

Round 3: DreamIt Health Philadelphia 2015 Applications are Open! – Dreamit Ventures | Health Awareness and Technology | Scoop.it
Today we’re delighted to open applications for our thir …
CherryNetwork's insight:

Kudos to the @DreamItHealth team for launching their application period for the 3rd DreamIt Health Philadelphia startup accelerator. What an exciting opportunity!

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DreamIt Health. Accelerating health IT, medical device startups

DreamIt Health. Accelerating health IT, medical device startups | Health Awareness and Technology | Scoop.it
We fund, coach and connect healthtech startups with people, resources and opportunities to stack the deck in their favor and speed their growth.
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Kudos to the DreamIt Health team!

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Acceptance Factors of Mobile Apps for Diabetes by Patients Aged 50 or Older: A Qualitative Study

Acceptance Factors of Mobile Apps for Diabetes by Patients Aged 50 or Older: A Qualitative Study | Health Awareness and Technology | Scoop.it
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Adopt-A-Smoker Using Pinterest and Twitter to Share Smoking Cessation Messages (@AdoptASmoker)

Adopt-A-Smoker Using Pinterest and Twitter to Share Smoking Cessation Messages (@AdoptASmoker) | Health Awareness and Technology | Scoop.it
Recent Updates on Pinterest board, 'Adopt-A-Smoker' for @AdoptASmoker from @sallycherry https://www.pinterest.com/cherrynetwork
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  The Pinterest board and Twitter feed were launched in celebration of the 35th year for "Adopt-A-Smoker", the nonsmokers/smokers “buddy system” created by Sally S. Cherry, BS, MT(ASCP) in 1980. Ms. Cherry is delighted to integrate these social media platforms within the Adopt-A-Smoker program. Although Adopt-A-Smoker was created to help a friend, various work experiences as a hospital-based medical technologist inspired its creation. The evidence of biochemical and mechanical damage seen in several smokers' specimens created a lasting impression. So the message continues... "Be a Friend and... Adopt-A-Smoker!"

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Public Health Related Social Media Chats and Webinars

Public Health Related Social Media Chats and Webinars | Health Awareness and Technology | Scoop.it
Notice: The link for this list will change on the next update. Stay tuned for new awesomeness on November 7! The following is a list of public health chats (primarily Twitter and Facebook) and webi...
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