This topic is coming up again and again. People are finding and posting great content but they are missing the Voice that goes with it. Writers have voices. Speak with any author, publisher, writer or marketing specialist. The voice needs to be defined when you are designing any writing. The success of a written piece of work is partly story but also partly voice. Social media is not that different. Defining the voice that you will use on social media is an important part of your strategy.