Video is not new. But it’s proving to be a great tool for marketers. As with any marketing tool, there is a right and a wrong way to use video. These tips will help you leverage video content for marketing.
The Wrong Way
A lot of companies think it’s a good idea to shoddily produce marketing videos, with long, repetitive, redundant, and boring sales pitches. They’re wrong. No one wants to see that. Videos should not appear amateurish. They should not be long, technical, and inefficient. Videos also should not be ambiguous or irrelevant to consumers...
Via Ileane Smith