Chasse au trésor
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iBeacon is the future of Easter Egg hunts

iBeacon is the future of Easter Egg hunts | Chasse au trésor | Scoop.it
Faberge, the jeweler, is into elephants and their well being. For this reason the brand organized the massive Easter egg hunt in NYC this weekend. Faberge commissioned gigantic 275 egg sculptures
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Why So Serious? A Marketing Transmedia Campaign - Case Study

THE DARK KNIGHT - WHY SO SERIOUS? CASE STUDY (transmedia marketing campaign)In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?
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cobra youth communications's curator insight, July 2, 2013 9:55 AM

LA Times calls it, "One of the most interactive movie-marketing campaigns ever hatched by Hollywood" after The Dark Knight realozes the biggest opening day in the ticket box office of all time.

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Milka s’essaye à l’advergaming avec une chasse aux oeufs digitale

Milka s’essaye à l’advergaming avec une chasse aux oeufs digitale | Chasse au trésor | Scoop.it
A l'approche des fêtes de Pâques, Milka vous défie de retrouver les oeufs qu'il a caché sur internet ! On se souvient tous de ces heures passées dans un jardin à chercher les oeufs de Pâques. Étant petits, ces jardins semblaient immenses.
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Citroën DS4 Seekers

Citroën DS4 Seekers | Chasse au trésor | Scoop.it
The UK's leading mobile & multi-channel agency. Passionate about strategy, creative & innovation. We engage and entertain consumers. Everywhere. At once.
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Les chasses au trésor 2.0, nouvelle forme de street marketing | La Netscouade

Les chasses au trésor 2.0, nouvelle forme de street marketing | La Netscouade | Chasse au trésor | Scoop.it
La chasse au trésor numérique connaît un succès grandissant.
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London wide treasure hunt with Nectar Daily Deal Hunt

London wide treasure hunt with Nectar Daily Deal Hunt | Chasse au trésor | Scoop.it
To celebrate the launch of Nectar Daily Deals, Nectar have a selection of incredible daily deals to be found for just £1. The more you tweet the closer you get. Nectar have hidden 5 amazing deals i...
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La chasse aux plaisirs Magnum

La chasse aux plaisirs Magnum | Chasse au trésor | Scoop.it

Magnum vient de lancer la “Chasse aux plaisirs Magnum” à travers Internet. Un jeu interactif dans lequel une jeune femme traverse la toile en long et en large, à la recherche du plaisir ultime : le nouveau Magnum Temptation Noisette.

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Faguo organise une chasse au trésor dans les rues de Paris

Faguo organise une chasse au trésor dans les rues de Paris | Chasse au trésor | Scoop.it
La marque de chaussures au bouton en noix de coco organise une course aux cadeaux dans les 2e et 3e arrondissements parisiens le 31 mars ! L'Internaute Homme s'associe à l'opération en vous donnant un indice.
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Social Media Marketing Trend: Scavenger Hunts

Social Media Marketing Trend: Scavenger Hunts | Chasse au trésor | Scoop.it
Like a modern day treasure hunt, scavenger hunts are made up of a series of clues that players collect either by scanning QR barcodes or checking-in to locations.
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LightbyU lance sa chasse aux oeufs lumineux dans Paris le 9 avril

LightbyU lance sa chasse aux oeufs lumineux dans Paris le 9 avril | Chasse au trésor | Scoop.it
A l’occasion de Pâques, LightbyU va organiser une grande chasse aux oeufs lumineux dans le centre de Paris avec pas moins de 100 expemplaires de lampes…
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La Société Générale lance une chasse au trésor qui mêle réel et virtuel - Un blog en bois

La Société Générale lance une chasse au trésor qui mêle réel et virtuel - Un blog en bois | Chasse au trésor | Scoop.it
Gagner un appart meublé pendant 1 an , c'est possible avec la Société Générale et So Music. Il suffit de jouer le jeu de la chasse au trésor réel/virtuel.
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M&Ms Find Red in Canada

M&Ms Find Red in Canada | Chasse au trésor | Scoop.it
The five colourful M&M'S® spokescandies are looking for their outspoken brother, Red. Canadians will have a chance to win a red smart for two coupé by helping with the search in a new online pr...
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Nike organise une chasse à l’homme dans les rues de Vienne

Nike organise une chasse à l’homme dans les rues de Vienne | Chasse au trésor | Scoop.it
AUTRICHE - Vienne le 14 novembre 2011. Catch The Flash est un jeu organisé pour Nike en Réalité Alternée (Alternate Reality Game – ARG). 50 joggers sont…
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Thierry Mugler

Thierry Mugler | Chasse au trésor | Scoop.it
Thierry Mugler, page officielle du créateur
A la fois réalisateur, metteur en scène, photographe,...
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Find Tesco Easter Eggs Via Google Street View - Cat: Creativity and Technology - Creativity Online

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Citroen DS4 Seekers: Hide and Seek Campaign

Citroen DS4 Seekers: Hide and Seek Campaign | Chasse au trésor | Scoop.it
Citroen have launched a new campaign for the DS4 called "DS4 Seekers" which is basically a huge game of hide and seek with virtual cars in the real world via mobile phones or online via Facebook.
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La chasse au trésor événementielle avec Vespa | Les réceptions tendances, les meilleures adresses de l'évènementiel

La chasse au trésor événementielle avec Vespa | Les réceptions tendances, les meilleures adresses de l'évènementiel | Chasse au trésor | Scoop.it
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Kaizervirus - Case study

To launch Kaizers Orchestras album "Violeta Violeta Vol.3", we created an iPhone/Android app called "Kaizervirus". Through the application we released songs from…
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Bwin.fr part en chasse en plein cœur de Paris

Bwin.fr part en chasse en plein cœur de Paris | Chasse au trésor | Scoop.it

Le site de paris sportifs et de poker en ligne, Bwin.fr, organise jusqu’au 3 juillet prochain, une chasse au trésor en plein cœur de la capitale française. La seule règle : posséder un smartphone.

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Mercedes-Benz : Escape the Map

Mercedes-Benz : Escape the Map | Chasse au trésor | Scoop.it

We bought Streetview to life in an interactive sci-fi thriller. You must drive a trapped girl to safety for a chance to win a C-Class Coupé. AR, phone calls from the characters and social media worked together enhance the experience. Interactions were simple and easy to follow, to get the largest number of people through.

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Digital treasure hunt: Google maps as a new platform for competitions

Digital treasure hunt: Google maps as a new platform for competitions | Chasse au trésor | Scoop.it
Most people associate the phrase treasure hunt with excitement and adventure. No wonder that modern forms of treasure hunt, such as Geocaching have many
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Google Maps Mania: Tweet to Zoom on Google Maps

Nectar, a UK loyalty card scheme, has released a Google Maps based competition, the Nectar Daily Deal Hunt, to promote the launch of Nectar daily deals in the UK cities of Birmingham and Bristol.

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Decoded - Advertising campaign of Jay-Z's book with Bing Maps

Bing and Jay-Z's publisher partnered for a advertising campaign to market both the book Decoded and search engine Bing. By placing all the pages of text of h...
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M&M's - Find Red

How far will people go for an irresistible snack? We hid the lovable red M&M throughout Toronto and created a scavenger hunt through Google Street View to fi...
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