Charliban Worldwide
Follow
Find
2.8K views | +0 today
Charliban Worldwide
a dog nose in the digital Wine & Food world
Your new post is loading...
Your new post is loading...
Scooped by Charles-Louis Mazerolles
Scoop.it!

Engage Customers & Increase in-Store Traffic

Engage Customers & Increase in-Store Traffic | Charliban Worldwide | Scoop.it
In the past, big name corporations such as Walmart, Target and Victoria’s Secret have used QR Codes to engage customers, boost in-store traffic and increase sales.
more...
No comment yet.
Rescooped by Charles-Louis Mazerolles from visualizing social media
Scoop.it!

Infographic: 20 Tips for your Facebook Business Page

Infographic: 20 Tips for your Facebook Business Page | Charliban Worldwide | Scoop.it

Check out this infographic for an overview of the basic principles for running a successful business presence on facebook and 20 tips that offer guidance, best practices and reminders for optimizing page posts, activity and images.


Via Lauren Moss
Charles-Louis Mazerolles's insight:

Very useful :-) Thx

more...
Prasanna's curator insight, July 8, 2013 1:35 AM

FB tips

Dillon Thomas's curator insight, July 8, 2013 7:44 PM

again .. This is good stuff... all relevent and simple to follow for success

www.facebook.com/dillondlite1

Lee Tonitto's curator insight, July 19, 2013 9:50 AM

If you want an effective Facebook business page read this 

Scooped by Charles-Louis Mazerolles
Scoop.it!

Supermarket Guru - What is Milk?

Supermarket Guru - What is Milk? | Charliban Worldwide | Scoop.it

Sugar, or no sugar? The battle over defining milk is on! The National Milk Producers Federation Academy filed a petition with the FDA to amend the standard of identity for milk and 17 other dairy products.

Charles-Louis Mazerolles's insight:

"People’s understanding of milk is that it is just that..milk with nothing added"

more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

Facebook news feed ads generate 49X more clicks at 45% less cost (study)

Facebook news feed ads generate 49X more clicks at 45% less cost (study) | Charliban Worldwide | Scoop.it
"A year ago we were having the discussion that Facebook doesn't work, and GM is pulling its ads," AdRoll president Adam Berke told me this morning. "Now we're having the conversation on whether thi...
Charles-Louis Mazerolles's insight:

And what about the "authenticity" of the community you create thx to Fbk ads?

more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

Le social visuel web: quand l'image se monétise

Le social visuel web: quand l'image se monétise | Charliban Worldwide | Scoop.it

L’image bouleverse le web social et devient le fond de commerce des acteurs du digital. Par Edouard de Pouzilhac, président de 5èmeGauche.

Charles-Louis Mazerolles's insight:

L'image est universelle, immédiate et n'a pas besoin de traduction. CQFD

more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

Supermarket Guru - Women: more responsibilities, and more responsible

Supermarket Guru - Women: more responsibilities, and more responsible | Charliban Worldwide | Scoop.it

WHO should retailers and brands target? Men or women? If you were to look at the evolving workplace in post-recession America, new research shows seven out of 10 women “work out of economic necessity” and four out of 10 are “sole providers for their households”.

Charles-Louis Mazerolles's insight:

women remain the most important target audience!

more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

Dessinez Dark Vador en croquant vos nuggets

Dessinez Dark Vador en croquant vos nuggets | Charliban Worldwide | Scoop.it

Les nouveaux « KFC Fillet bites », traduisez "bouchées de filet de poulet", sont fabriqués à partir de véritables poulets (c’est rassurant), sur le terrain, ce qui signifie qu'ils sont coupés et cuits directement dans les KFC locaux et par conséquent ont des formes différentes. Ronds, élancés… semblables aux nuages, les clients peuvent ainsi y voir et imaginer différentes formes à chaque bouchée.  Du moins, c’est l’argument « poétique » de vente de la chaîne de Fast-Food en Roumanie.

Charles-Louis Mazerolles's insight:

C'est pas beau de jouer avec la nourritue, mais souligne parfaitement le côté "fait maison" des nuggets vendus. Bravo!

more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

Supermarket Guru - People watch wallets when eating out

Supermarket Guru - People watch wallets when eating out | Charliban Worldwide | Scoop.it

Restaurants aren’t out of the woods yet. According to a new Harris Interactive study of 2,496 U.S. adults, ‘good prices’ are the top reason people choose a restaurant

Charles-Louis Mazerolles's insight:

As long as cost remains a major factor for diners, we believe supermarkets should emphasize their prepared foods’ value… quality at fair prices.

more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

Pepsi en recherche de Like

Pepsi en recherche de Like | Charliban Worldwide | Scoop.it
Charles-Louis Mazerolles's insight:

Like Machine ou la nouvelle manière de faire du sampling...

more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

TVP and Powerful Yogurt: The Creation of the First Yogurt for Men

Charles-Louis Mazerolles's insight:

Very American way ;)

more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

QUAND JE SERAI GRAND, JE SERAI "DATA SCIENTIST"

QUAND JE SERAI GRAND, JE SERAI "DATA SCIENTIST" | Charliban Worldwide | Scoop.it

Avec l'explosion des datas (données), le métier de "data scientist", traduisez analyste des données, devrait devenir le job le plus tendance du XXIè siècle. C'est ce que disent les Américains. Par François Kermoal.

Charles-Louis Mazerolles's insight:

Où quand les geeks prennent le pouvoir ;)

more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

Nouvelles technologies : ces secteurs qui vont générer des milliards

Nouvelles technologies : ces secteurs qui vont générer des milliards | Charliban Worldwide | Scoop.it
Internet des objets, cloud ou impression 3D... McKinsey vient de publier un rapport dans lequel il détaille les 12 technologies disruptives qui vont révolutionner les usages.
Charles-Louis Mazerolles's insight:

Et la première technologie est...."Mobile Internet"!

more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

New Google Maps Now Open to Everyone — No Invite Needed

New Google Maps Now Open to Everyone — No Invite Needed | Charliban Worldwide | Scoop.it

The new Google Maps web app is now open to everyone !

more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

YO! Sushi: The world's first flying waiter - the 'iTray'

www.yosushi.com/yoburger WIN your own mini version of the iTray: http://po.st/yoburgercomp Famed for being the first Sushi chain in the UK to deliver food to...
Charles-Louis Mazerolles's insight:

getting delivered in helicopter :)

more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

#Walmart vs #Amazon : La bataille des titans va bien passer par la livraison, les produits frais, et donc la livraison de produits frais !

#Walmart vs #Amazon : La bataille des titans va bien passer par la livraison, les produits frais, et donc la livraison de produits frais ! | Charliban Worldwide | Scoop.it
Amazon et Walmart les deux acteurs leaders mondiaux du ON et du OFF donnent une…
Charles-Louis Mazerolles's insight:

Food expert vs Logistic expert: qui gagnera la bataille des produits frais en ligne?

more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

How To Create Effective Posts On The 4 Main Social Sites [Infographic] - Bit Rebels

How To Create Effective Posts On The 4 Main Social Sites [Infographic] - Bit Rebels | Charliban Worldwide | Scoop.it
It can be tough knowing what works on which social site. This infographic lays it out nicely. It will show you how to create effective posts on each site.
Charles-Louis Mazerolles's insight:

The difference is in the details ;-)

more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

Toyota, première marque écologique responsable

Toyota, première marque écologique responsable | Charliban Worldwide | Scoop.it

Interbrand et Deloitte publient le best global green brands 2013. Le secteur automobile domine ce 3ème classement, tandis que Nissan présente la plus forte hausse.

Charles-Louis Mazerolles's insight:

Ce n'est plus la #rolex mais bien #Toyota Prius pour avoir réussi sa vie ;)

more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

L'abribus qui te retouche en live

L'abribus qui te retouche en live | Charliban Worldwide | Scoop.it
Adobe piège les usagers du bus à l’occasion des Creatives Days et crée le buzz en Suède. Huit millions de vues en seulement trois jours.

 

Charles-Louis Mazerolles's insight:

Encoreune fois, l'immédiateté et le contexte de situation sont les succès de ce buzz...avec toujours de bons sentiments! 

more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

IBM créé l'affiche utile

IBM créé l'affiche utile | Charliban Worldwide | Scoop.it


Et si les affiches en 4x3 avaient une utilité autre que passer un message publicitaire ? IBM, les a rendues utiles. Cette campagne signée Ogilvy & Mather renforce le positionnement d'IBM, à savoir rendre la ville plus intelligente.

Charles-Louis Mazerolles's insight:

C'est utile...I Like!

more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

Nordic Diet Could Be Local Alternative To Mediterranean Diet : NPR

Nordic Diet Could Be Local Alternative To Mediterranean Diet : NPR | Charliban Worldwide | Scoop.it
The Mediterranean diet is one of the healthiest styles of eating in the world. But in many regions, including Denmark and Sweden, it's not easy to follow when olive oil is hard to find.
Charles-Louis Mazerolles's insight:

So will the Nordic diet be competing with the Mediterranean diet in far-flung countries seeking to emulate svelte Europeans? Cloetens is confident in its healthfulness, but warns, "since it contains many local produced food items, it might not be easy to consume by people outside the Nordic countries."

more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

Coca-Cola encourage les réalisateurs tunisiens

Coca-Cola encourage les réalisateurs tunisiens | Charliban Worldwide | Scoop.it

En ces temps de crise, cette campagne a pour objectif d’encourager le peuple tunisien à la solidarité et au partage ainsi que de véhiculer les valeurs sociales et culturelles de la marque à savoir le partage, la convivialité et, justement, la solidarité.

Charles-Louis Mazerolles's insight:

Si seulement ça pouvait devenir la réalité...

more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

Supermarket Guru - The economic impact of independent grocers?

Supermarket Guru - The economic impact of independent grocers? | Charliban Worldwide | Scoop.it

For example: • 20,884 independent supermarkets nationwide generate $129.5 billion in annual sales. • 944,200 employees in these stores earn more than $30 billion in yearly wages. • There’s a ripple effect when employees of independent supermarkets and the suppliers that provide them spend their wages—and it generates an additional 569,380 jobs.

Charles-Louis Mazerolles's insight:

Consumers often prefer to shop at locally owned businesses rather than distantly headquartered chains to support their communities.

more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

SOIL RESTAURANT

Protoleaf is a Japanese gardening soil brand. Concerns about nuclear radiation from Fukushima had caused consumers to question soil safety -- even in store-b...
Charles-Louis Mazerolles's insight:

Il est bon mon terreau, il est bon!

more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

Les drôles de fruits de Philips

Les drôles de fruits de Philips | Charliban Worldwide | Scoop.it

Au Brésil, un marché local a proposé à ses visiteurs des fruits hybrides : bananes rouges, ananas violets, kiwi goût mandarine… que du naturel pourtant. Par Philips. 

Charles-Louis Mazerolles's insight:

Clever!

more...
No comment yet.