qr codes are history. invisible ink and augmented-reality apps are replacing the clunky codes, offering vast potential for marketing, if employed intelligently.
Charles-Louis Mazerolles's insight:
What are the lessons of QR for brands using the new technologies?
Make it easy for consumers to use.Explain how it works, in clear, concise language.Employ it only when it can add something unique to the user experience.Make sure content or ads that contain it won't be put in places where cellphone service is unavailable.Make the apps available only for situations when using them makes sense.
While four out of 10 consumers say they are trying to avoid or reduce intakes of certain fats and oils, cholesterol, sodium and sugar, only one in 10 actually looks for this kind of information on menus when dining out, according to NPD Group. ...
Learn how to create stunning infographics - without spending hundreds of dollars on a graphic designer or losing your mind - in just 30 minutes or less.
From word clouds to network data visualizations, infographics have become a primary format for content in a relatively short period of time. Although the ‘infographic’ is nothing new, its proliferation and evolution has been nothing short of exponential in the past few years.
Whether you love them or hate them, the rising popularity of infographics can’t be denied.