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Facebook news feed ads generate 49X more clicks at 45% less cost (study)

Facebook news feed ads generate 49X more clicks at 45% less cost (study) | Charliban Worldwide | Scoop.it
"A year ago we were having the discussion that Facebook doesn't work, and GM is pulling its ads," AdRoll president Adam Berke told me this morning. "Now we're having the conversation on whether thi...
Charles-Louis Mazerolles's insight:

And what about the "authenticity" of the community you create thx to Fbk ads?

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Charliban Worldwide
a dog nose in the digital Wine & Food world
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The Social Media Frequency Guide: How Often to Post

The Social Media Frequency Guide: How Often to Post | Charliban Worldwide | Scoop.it
Make your social media frequency the most valuable. Find out how often you should be posting to Facebook, Twitter, LinkedIn, Google+ and more.

Via Ally Greer
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Lee Werrell's curator insight, September 13, 5:00 AM

People who blanket their ads across social media need not read this, those who are professional and courteous should.

Gary Obermeyer's curator insight, September 13, 11:36 AM

Well presented information, but should not be used as gospel.  things change so fast in social media that there's a half-life to just about any rules and guidelines.  My best advice, have a plan that makes sense to you and pay attention to the analytics. 

Nicholas C. Rossis's curator insight, September 15, 8:17 AM

How not to annoy your followers on your social media: interesting for authors and non-authors alike.  

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5 Guidelines for Social Media Marketing That Works

5 Guidelines for Social Media Marketing That Works | Charliban Worldwide | Scoop.it
There's a lot of advice out there about how to use social media to market your brand, but these are the five most important guidelines to follow.
Charles-Louis Mazerolles's insight:

5 BASIC but ESSENTIAL rules #socialmedia

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SupermarketGuru - New Wine Packaging

SupermarketGuru - New Wine Packaging | Charliban Worldwide | Scoop.it
Learn how to shop for groceries smarter, eat healthier, and live better. With new food product viewo reviews, recipes, food allergy information, grocery coupons, tips and deals, Phil Lempert alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.
Charles-Louis Mazerolles's insight:

New wine packaging trend in the US: "because we’re able to save money on glass and cork, we have more cash to pour into the quality of our wine".

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Supermarket Guru - Is the Alcohol industry getting too sweet?

Learn how to shop for groceries smarter, eat healthier, and live better. With new food product viewo reviews, recipes, food allergy information, grocery coupons, tips and deals, Phil Lempert alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.
Charles-Louis Mazerolles's insight:

Now, there’s nothing wrong with a great summer cocktail or a refreshing fruit flavored drink, but our problem with these is that they’re marketing young. Most of the designs for these drinks look more like a kid’s fruit juice, young and fun, than a drink for adults.  When the alcohol content is so high, shouldn't more care be taken when it comes to marketing?

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Men Prefer Electric Shocks to Being Alone With No Phone

Men Prefer Electric Shocks to Being Alone With No Phone | Charliban Worldwide | Scoop.it
For many people, being forced to spend a few minutes alone with their thoughts is an unpleasant experience, new research suggests. A series of studies revealed that people would...
Charles-Louis Mazerolles's insight:

the "shocking" study...

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Connecting Food, Tech, And Hackers In NYC

Connecting Food, Tech, And Hackers In NYC | Charliban Worldwide | Scoop.it
With challenges issued from Google, Chipotle, Applegate,  and  the Batali & Bastianich Hospitality Group, a collection of food and tech “hackers” converged in New York City last weekend.  Food+Tech Connect created an event, Hack//Dining NYC, to focus on bringing digital innovations to restaurants, quick service, and institutional dining. While hackathons have [...]
Charles-Louis Mazerolles's insight:

"Food+Tech Connect" event in NYC, US

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Nestlé wants to make a real 'Star Trek' food replicator

Nestlé wants to make a real 'Star Trek' food replicator | Charliban Worldwide | Scoop.it
Nestlé, the world's largest food and beverage company, wants to change how we eat in the near future. Bloomberg reports that the Nestlé Institute of Health Sciences (NIHS) has started a program...
Charles-Louis Mazerolles's insight:

#NESTLE: The hope is to develop a device that scans people's individual levels of nutrients and designs food around their needs, not unlike the replicators found on Starfleet spaceships.

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How Turkish Airlines Reached 100+ Million Traveler Prospects With Selfies – Google

How Turkish Airlines Reached 100+ Million Traveler Prospects With Selfies – Google | Charliban Worldwide | Scoop.it
In a wildly popular commercial for Turkish Airlines, two of sports’ greatest stars—Kobe Bryant and Lionel Messi—vie for the attention of one starstruck kid. Following on its success, the company created a new YouTube ad called “Kobe vs. Messi: The Selfie Shootout” to continue increasing brand awareness in Europe, North America, the Middle East and the Far East. The spot was another huge success: It became one of the fastest spreading commercials on YouTube, with 77 million views in just one week, and was one of the most popular ads of 2013.
Charles-Louis Mazerolles's insight:

the successful approach: 

Craft a playful marketing campaign around one of 2013's most searched words: Selfie.Create a custom channel to introduce the campaign and demonstrate the company's spirit in an interactive way.Leverage YouTube’s advertising tools to reach a wider global audience.
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Google Acquires Quest Visual to Incorporate Word Lens

Google Acquires Quest Visual to Incorporate Word Lens | Charliban Worldwide | Scoop.it
Google today announced it is acquiring Quest Visual, the startup best known for its augmented reality app Word Lens Translator. Available for Android, iOS,
Charles-Louis Mazerolles's insight:

Just great :-)

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10 Ways You're Using Gmail Wrong

10 Ways You're Using Gmail Wrong | Charliban Worldwide | Scoop.it
You're doing Gmail all wrong. Here are 10 bad habits you should break.
Charles-Louis Mazerolles's insight:

I admit...

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These 11 Charts Show Everything That's Wrong With The Modern Diet

These 11 Charts Show Everything That's Wrong With The Modern Diet | Charliban Worldwide | Scoop.it
The modern diet is the main reason why people all over the world are fatter and sicker than ever before.
Charles-Louis Mazerolles's insight:

"When health professionals started blaming saturated fat for heart disease, people abandoned traditional fats like butter, lard and coconut oil in favor of processed vegetable oils"

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1914 - 2014 L'Allemagne, une nouvelle grande puissance...éternel recommencement?

1914 - 2014 L'Allemagne, une nouvelle grande puissance...éternel recommencement? | Charliban Worldwide | Scoop.it
Histoire. Tout au long du XIXe siècle, l'expansion et les ambitions de la Prusse, puis de l'Empire allemand, attisent les rivalités européennes, jusqu'à l'assassinat de l'archiduc François-Ferdinand, qui précipite...
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Academia Barilla

Academia Barilla | Charliban Worldwide | Scoop.it
Experience authentic Italian food in Manhattan at Academia Barilla Restaurants. Fresh Italian catering delivering the finest Pasta, Pizza, Soup and freshly prepared Italian food to carry-out in New York.
Charles-Louis Mazerolles's insight:

New restaurant chain made in Barilla in the US. And with a nice Digital platform: user friendly for all devices, responsive design, html5 technology, and vertical development. What else? 

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SupermarketGuru - NATURASI’: The Organic Supermarket in Italy

SupermarketGuru - NATURASI’: The Organic Supermarket in Italy | Charliban Worldwide | Scoop.it
Learn how to shop for groceries smarter, eat healthier, and live better. With new food product viewo reviews, recipes, food allergy information, grocery coupons, tips and deals, Phil Lempert alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.
Charles-Louis Mazerolles's insight:

When Americans speak about #NATURASI, an organic supermarket network in Italy. A little bit a pity that the weaknesses of this chain are... #pasta and #wine. 

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Facebook sued by 25,000 members

Facebook sued by 25,000 members | Charliban Worldwide | Scoop.it

A data privacy campaigner has signed up 25,000 people to a "class action lawsuit" being taken against Facebook.

Max Schrems alleges that the way the social network monitors its members' activity on and off the site puts it in breach of EU laws.

Charles-Louis Mazerolles's insight:

the German world to protect the worldwide privacy? 

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Sainsbury's harnesses waste power

Sainsbury's harnesses waste power | Charliban Worldwide | Scoop.it

A Sainsbury's superstore is being powered directly by its own food waste, the first time a retailer has come off the National Grid to power a store.

Charles-Louis Mazerolles's insight:

One third of all food produced is wasted, the UN estimates...so why not making energy of it like Sainsbury's superstore?

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Twitter 'Buy Now' Button Appears for First Time

Twitter 'Buy Now' Button Appears for First Time | Charliban Worldwide | Scoop.it
A new "Buy now" button appeared within tweets for the first time on Monday, a look at what Twitter may have in store for shoppable tweets.
Charles-Louis Mazerolles's insight:

Making #Twitter profitable? Test of "buy now" and "click-to-call" buttons...

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Mozilla to Develop Comments Platform With New York Times and Washington Post

Mozilla to Develop Comments Platform With New York Times and Washington Post | Charliban Worldwide | Scoop.it
Mozilla, the maker of the Firefox web browser, will help the newspapers build the technology for a platform tailored to news organizations.

 

The New York Times and The Washington Post announced on Thursday that they had teamed up with Mozilla to develop a new platform to better manage their readers’ online comments and contributions.

Charles-Louis Mazerolles's insight:

newspapers eager to be owner again of their own content, even in an interactive and collaborative way! That's a good news...

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Always: #LikeAGirl | Ads of the World™

Always: #LikeAGirl | Ads of the World™ | Charliban Worldwide | Scoop.it
Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see w
Charles-Louis Mazerolles's insight:

efficient!

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The 10 Most Influential Global Brands on LinkedIn

The 10 Most Influential Global Brands on LinkedIn | Charliban Worldwide | Scoop.it
As marketing professionals, we often look to the trendsetters in the industry to understand how to improve upon our own efforts. In March, LinkedIn launched the Content Marketing Score to help marketers understand how influential their content marketing efforts are compared with competitors and provide them with recommendations
Charles-Louis Mazerolles's insight:

What do these leaders have in common? Three simple practices:

They continually update users on industry news.They release new and engaging content tailored to specific audiences.They add their voice to relevant conversations that their audiences care about.

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The 4th Wave Of Content Marketing: Marketing Apps

The 4th Wave Of Content Marketing: Marketing Apps | Charliban Worldwide | Scoop.it
Last month, I introduced the concept of marketing apps — more interactive features that marketers could deploy across their websites and campaigns to better engage prospects. As a follow up, I’d like to share some ideas with you about how such responsive web marketing apps can have a tremendous impact on the evolution of content […]
Charles-Louis Mazerolles's insight:

The fourth wave of content marketing, now emerging, is the proliferation of interactive content with responsive web marketing apps.

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From Italy....with passion #Lavazza

Charles-Louis Mazerolles's insight:

International Campaign for Australia

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We Cracked The Code On How The Facebook News Feed Algorithm Works

We Cracked The Code On How The Facebook News Feed Algorithm Works | Charliban Worldwide | Scoop.it
Spoiler alert: the Facebook news feed algorithm significantly rewards the purchase of ads.
Charles-Louis Mazerolles's insight:

Facebook actively restricts the number of your fans that see your posts in their news feeds

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Coca-Cola bad buzz in the US: Racist Revolt As Coca-Cola Airs Multilingual 'America the Beautiful' SuperBowl Ad

Coca-Cola bad buzz in the US: Racist Revolt As Coca-Cola Airs Multilingual 'America the Beautiful' SuperBowl Ad | Charliban Worldwide | Scoop.it
During the SuperBowl, the Coca-Cola Company aired a commercial to promote their brand as every other mega corporation who has a few million dollars to blow on a 30 to 60 seconds of television airtime....
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#WBIS Munich: l'Allemagne, seulement un marché d'exportation?

#WBIS Munich: l'Allemagne, seulement un marché d'exportation? | Charliban Worldwide | Scoop.it
auteur: @charliban Les 18 et 19 janvier dernier avait lieu la seconde édition du Wine Business Innovation Summit (#WBIS) à Munich, au sud de l'Allemagne. Munich est un peu le miroir nordique de Vér...
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What about the German market in the Wine Industry? Some answers from the #WBIS in Munich:

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