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Paul Quinn College In Texas Removes All Pork Products From Campus

Paul Quinn College In Texas Removes All Pork Products From Campus | Charliban Worldwide | Scoop.it
The healthy food movement is taking over in a big way, and colleges are not being left behind. Kombucha and kale chips stock campus stores, attempting to curve bad food habits.
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Charliban Worldwide
a dog nose in the digital Wine & Food world
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brand newsletters

brand newsletters | Charliban Worldwide | Scoop.it
Most brands have some form of newsletter to connect with customers. But for many brands, more emphasis is placed on getting people to sign up than on giving
Charles-Louis Mazerolles's insight:
I admit...I'm a pretender !
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Egypt wineries struggle to revive derided industry

Egypt wineries struggle to revive derided industry | Charliban Worldwide | Scoop.it
Men and women harvest Merlot grapes under the scorching sun in one of Egypt's up-and-coming vineyards, as the Muslim-majority desert country strives to wi
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3000% taxes for imported wines in Egypt, local wine has to be good !
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Introducing Destinations on Google !

Meet Destinations on Google. It's designed to help you discover and plan your perfect vacation on the go by doing the heavy lifting for you. Simply search wi...
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Revolution in the Tourism sector worldwide ? 
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SupermarketGuru - Local Food Is Here To Stay, Seriously

SupermarketGuru - Local Food Is Here To Stay, Seriously | Charliban Worldwide | Scoop.it

Local has staying power to remain as one of the leading trends in food and in our supermarkets. And although you may wonder just how certain parts of the country could produce local foods, UC Merced professor Elliot Campbell says, "Most areas of the country could feed between 80 percent and 100 percent of their populations with food grown or raised within 50 miles.

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But at the same time, when asked what keeps him up at night worrying? His answer is simple:“Agriculture is a big driver of climate change; it contributes to the emission of green house gasses in a huge way. And simultaneously, agriculture will suffer the consequences of climate change. We will have a harder time providing food for the world in the future. The solution? Not so simple.

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Most Brands on Instagram Post Daily Content - eMarketer

Most Brands on Instagram Post Daily Content - eMarketer | Charliban Worldwide | Scoop.it

L2 Think Tank revealed that 78.4% of brands that had Instagram accounts posted content daily. Twitter was not too far behind; 74.6% of brands posted on that social platform daily.

Facebook also ranked high, with 64.7% of brands tracked by L2 Think Tank posting content daily on the site. Surprisingly, only 15.9% of brands with Snapchat accounts said they posted content daily.

- See more at: http://www.emarketer.com/Article.aspx?R=1013476#sthash.erHaAgjY.dpuf
Charles-Louis Mazerolles's insight:

Like in the US, do you post daily on Social Media as a brand ?

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Why Consumer Intent Is More Powerful Than Demographics

Why Consumer Intent Is More Powerful Than Demographics | Charliban Worldwide | Scoop.it

Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics alone.

Charles-Louis Mazerolles's insight:

40% of baby product purchasers live in households without children...can you believe that?

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Five Questions About Social Media For Beverage Brand Owners

Five Questions About Social Media For Beverage Brand Owners | Charliban Worldwide | Scoop.it
information on social media for wineries, breweries, distilleries and beverage brand owners
Charles-Louis Mazerolles's insight:

Can I can grow my business by buying Facebook ads ? Can I post anything that I want ? Can social media help grow distribution ?

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SupermarketGuru - Phil's 2016 Food Trend Forecast - A Delivery Shift

SupermarketGuru - Phil's 2016 Food Trend Forecast - A Delivery Shift | Charliban Worldwide | Scoop.it

It already feels as though you can order any food at any time and have it delivered in a flash, and that trend will only increase. One major change is that people of all age groups are willing to pay extra for that service

Charles-Louis Mazerolles's insight:

While still in its infancy, Amazon, Google, Instacart and Uber are leading the way as over $500 million was invested in food delivery start-ups in 2014 !

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SupermarketGuru - Phil's 2016 Food Trend Forecast - Trend #5

SupermarketGuru - Phil's 2016 Food Trend Forecast - Trend #5 | Charliban Worldwide | Scoop.it
Learn how to shop for groceries smarter, eat healthier, and live better. With new food product viewo reviews, recipes, food allergy information, grocery coupons, tips and deals, Phil Lempert alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.
Charles-Louis Mazerolles's insight:

The internet is the number one source for nutrition information and as almost 50% of people in the U.S. say their diet could be healthier, this trend will continue!

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live streaming marketing

live streaming marketing | Charliban Worldwide | Scoop.it
When Meerkat and Periscope debuted as the next big thing at SXSW earlier this year, marketers started salivating over the potential of live streaming video. As with any new technology, some of the …
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#Livestreaming is the new Communication Trend (cf. Periscope, Meerkat), but what for? 

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SupermarketGuru - Amazon Leads the Omnichannel Way

SupermarketGuru - Amazon Leads the Omnichannel Way | Charliban Worldwide | Scoop.it

Supermarkets should also use omni-channel content to promote themselves as innovative experts in the post-purchase use, enjoyment and safety of foods and beverages.

Charles-Louis Mazerolles's insight:

Amazon creates buzz with their latest sales trick, find out what food retailers can learn from this!

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Facebook adds restaurant reviews

Facebook adds restaurant reviews | Charliban Worldwide | Scoop.it

Facebook is trying out a new feature that integrates critic review when you search for and visit pages of restaurants on the social network. The publications that are part of the program include New York Magazine, Bon Appétit, the San Francisco Chronicle, Condé Nast Travelerand Eater.

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SupermarketGuru - Starbucks Hits the Road!

SupermarketGuru - Starbucks Hits the Road! | Charliban Worldwide | Scoop.it
Learn how to shop for groceries smarter, eat healthier, and live better. With new food product viewo reviews, recipes, food allergy information, grocery coupons, tips and deals, Phil Lempert alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.
Charles-Louis Mazerolles's insight:

"And whether Starbucks delivery is a success or not, their ability to keep up with changing trends and try new avenues for success is something that other retailers could learn from"

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SupermarketGuru - Pokémon Go and Your Supermarket

SupermarketGuru - Pokémon Go and Your Supermarket | Charliban Worldwide | Scoop.it

Eli’s Cheesecake Café gave free slices of cheesecake to players who checked into their PokeStop. While the upscale Pastoral cheese shop offered discounts ranging from 10 to 20 percent based on a player's Pokedex, the database of all the creatures they have collected.

Charles-Louis Mazerolles's insight:
In today’s supermarket world there is no limit to the imagination of what we can do with Pokémon Go. What’s your Food Poké Idea?
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Google has 6 new analytics apps for marketers

Google has 6 new analytics apps for marketers | Charliban Worldwide | Scoop.it

To that end, Google has launched a new set of enterprise-grade tools to help marketers gain insights about their customers’ journey and habits, and share that knowledge with their teammates.

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SupermarketGuru - What Billionaires Should Do When Not Running For President

SupermarketGuru - What Billionaires Should Do When Not Running For President | Charliban Worldwide | Scoop.it

I love this story. EasyJet’s founder, Stelios Haji-Ioannou has opened a grocery store in West London, the area that has the highest proportion of people from non-white backgrounds and with the highest percentage of residents not born in the UK. His intention is to serve just the poorest neighborhoods in the UK. Similar to the US effort to put supermarkets in food deserts – but there is one major difference. It is not a typical supermarket with typical food prices. It’s not about availability, its about price.

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The store is called easyFoodstore and carries the slogan “no expensive brands, just food honestly priced” and sells non-name branded foods at a fixed price.
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7 Tips for Getting More Responses to Your Emails (With Data!)

7 Tips for Getting More Responses to Your Emails (With Data!) | Charliban Worldwide | Scoop.it

Over the past year, our customers asked Boomerang to remind them if they didn’t get a response to over 40 million emails. Writing emails that get responses is an incredibly valuable skill - and what makes an email likely to get a response is hard to determine.

Charles-Louis Mazerolles's insight:

Better to write with emotion if you want to get an answer : 

> strong for a negative email

> moderate for a positive email

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How Retailers Are Prioritizing Their Digital Efforts in 2016 - eMarketer

How Retailers Are Prioritizing Their Digital Efforts in 2016 - eMarketer | Charliban Worldwide | Scoop.it
Retailers are concentrating on a variety of initiatives in 2016. Mobile—like responsive design and app development—as well as basic marketing activities—including search optimization and customer acquisition—are top on their list.
Charles-Louis Mazerolles's insight:

"Mobile" is first digital investment in the US for retailers ! And in Europe ?

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The Sleeping Drunks Billboard.

Japan is one of the hardest working countries in the world. So, at the end of the week, Japanese salary men and women let their hair down with very surprising consequences: Drunk Sleeping.

By the end of a Friday and Saturday night you can find thousands of people sleeping on the streets. In Tokyo, this is considered normal behavior, so we decided to address the issue.
Charles-Louis Mazerolles's insight:

What a shame? Please brands, just let them live...

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SupermarketGuru - Phil's 2016 Food Trend Forecast - Technology to the rescue

SupermarketGuru - Phil's 2016 Food Trend Forecast - Technology to the rescue | Charliban Worldwide | Scoop.it

In every way, from supply chain to point-of-sale systems to loyalty and more, technology continues to affect the food retail industry, and there’s no chance of that stopping.

Charles-Louis Mazerolles's insight:

What will 2016 be like? More mobile. More delivery. More artisian. More curated. More delivered. More nutrition. More expensive !

 
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SupermarketGuru - Phil's 2016 Food Trend Forecast - Evolution of the Millenial Generation

SupermarketGuru - Phil's 2016 Food Trend Forecast - Evolution of the Millenial Generation | Charliban Worldwide | Scoop.it
There are now more Millennials than Baby Boomers and although they got a late start in their careers they are now earning dollars, getting married and moving out of their parents homes. Millennials garner a lot of attention, and they buy very differently. 
Charles-Louis Mazerolles's insight:

"They shop in 9 different food retailers over a three-month period as compared to just over 6 for Boomers"

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SupermarketGuru - Phil's 2016 Food Trend Forecast - Trend #4

SupermarketGuru - Phil's 2016 Food Trend Forecast - Trend #4 | Charliban Worldwide | Scoop.it
These retailers are proactive offering benefits to their shoppers to build that relationship across many touch points. One example is how ALDI announced their decision to remove certified synthetic colors, partially hydrogenated oils and MSG from all its exclusive brand foods by the end of 2015.
Charles-Louis Mazerolles's insight:

Look for more small, neighborhood grocers to spring up. These stores, such as ALDI (with over 1,400 locations in the U.S. and counting), Bfresh in Boston, Green Zebra in Portland are more relaxed, attentive and curated, with a heavy emphasis on products that Millennials year for, and buy!

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SupermarketGuru - Phil's 2016 Food Trend Forecast - Trend #3

SupermarketGuru - Phil's 2016 Food Trend Forecast - Trend #3 | Charliban Worldwide | Scoop.it
Learn how to shop for groceries smarter, eat healthier, and live better. With new food product viewo reviews, recipes, food allergy information, grocery coupons, tips and deals, Phil Lempert alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.
Charles-Louis Mazerolles's insight:

2016 Food Trend by @PhilLempert "#local is unsustainable, think #bioregions"

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Mobile User Experience: A Consumer Expectation – Think with Google

Mobile User Experience: A Consumer Expectation – Think with Google | Charliban Worldwide | Scoop.it
Charles-Louis Mazerolles's insight:

Site on mobile device should be simple, fast and convenient...no more than 3 secondes search!!!

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Picking the best wines to celebrate National Chardonnay Day

Picking the best wines to celebrate National Chardonnay Day | Charliban Worldwide | Scoop.it

In case you haven't heard, May 23 is National Chardonnay Day.  

It is so much more exciting than Tax Day or Arbor Day, and clearly a great reason to pour a glass of wine.

Charles-Louis Mazerolles's insight:

“Chardonnay is the most widely-planted white grape in California, with 95,000 acres, spread widely throughout the state,” says Tom Matthews, the executive editor, at Wine Spectator Magazine

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