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How a hot local trend became a marketing vehicle for national chains. Sorry, Hipsters - Fodd issue

How a hot local trend became a marketing vehicle for national chains. Sorry, Hipsters - Fodd issue | Charliban Worldwide | Scoop.it

Should you come across a broken-down food truck on the side of the road, there’s a chance Larry Olmsted let the air out of its tires.

When the USA Today food columnist recently documented [1] America’s worst culinary trends for Forbes, he placed food trucks at the top of the list, beating out such abominations as TV cooking competitions, gastropubs and restaurants named for (but rarely featuring the actual cooking of) celebrity chefs.

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Charliban Worldwide
a dog nose in the digital Wine & Food world
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SupermarketGuru - In Store Beats Online

SupermarketGuru - In Store Beats Online | Charliban Worldwide | Scoop.it

According to the survey, which included more than 19,000 respondents globally, only 27% of U.S. consumers say they shop online weekly.

Charles-Louis Mazerolles's insight:

And what about social media? When asked if social media had led them to buy more, 36% said “yes, in some cases”

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10 Web Design Trends You Can Expect to See in 2015

10 Web Design Trends You Can Expect to See in 2015 | Charliban Worldwide | Scoop.it
Every year, Web design grows and so many awesome things are being published daily. I can only imagine that the best is yet to come in 2015, including many of…
Charles-Louis Mazerolles's insight:

Is the future of web design a white background with white words on it? #alwaysmoresimplicity

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Compilation of 2015 Food Trends: A Roundup of Culinary Predictions

Compilation of 2015 Food Trends: A Roundup of Culinary Predictions | Charliban Worldwide | Scoop.it
harissa baked oysters/pyrogenic Forget kale and quinoa. 2015 will have its own trendy foods to talk about. Cauliflower is emerging as the next kale, and
Charles-Louis Mazerolles's insight:

#MiddleEast food in 2015 :-)

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SupermarketGuru - Marketing in 2015: From Individualization to Authenticity

SupermarketGuru - Marketing in 2015: From Individualization to Authenticity | Charliban Worldwide | Scoop.it

According to branding firm Landor Associates when it comes to marketing, brands will have to become more personal and more authentic in 2015.

Charles-Louis Mazerolles's insight:

"People are busier today [with] more multitasking and more scattered than ever before. You need to be simple, sharp and direct.”

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Google Glass future clouded as some early believers lose faith

Google Glass future clouded as some early believers lose faith | Charliban Worldwide | Scoop.it
In April, Google launched the Glass at Work program to help make the device useful for specific industries, such as healthcare and manufacturing
Charles-Louis Mazerolles's insight:

"It was devastating, all of the consumer glass startups are either completely dead or have pivoted," to enterprise products or rival wearables"

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Facebook Makes It Easier to Share Photos 'In the Moment'

Facebook Makes It Easier to Share Photos 'In the Moment' | Charliban Worldwide | Scoop.it
Facebook rolled out an update to its app that adds a new way to quickly organize and post small batches of photos from your smartphone.
Charles-Louis Mazerolles's insight:

From "souvenir album" to "Instant photo" on Facebook.

Says a lot about our post-modern society!

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La valse cosmique de Cartier

La valse cosmique de Cartier | Charliban Worldwide | Scoop.it
Cartier présente son nouveau film « Shape your time », une ode à l’horlogerie et au temps, adressé aux hommes. Spatial et magistral.
Charles-Louis Mazerolles's insight:

Shape your time!

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The Social Media Frequency Guide: How Often to Post

The Social Media Frequency Guide: How Often to Post | Charliban Worldwide | Scoop.it
Make your social media frequency the most valuable. Find out how often you should be posting to Facebook, Twitter, LinkedIn, Google+ and more.

Via Ally Greer
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Lee Werrell's curator insight, September 13, 2014 5:00 AM

People who blanket their ads across social media need not read this, those who are professional and courteous should.

Gary Obermeyer's curator insight, September 13, 2014 11:36 AM

Well presented information, but should not be used as gospel.  things change so fast in social media that there's a half-life to just about any rules and guidelines.  My best advice, have a plan that makes sense to you and pay attention to the analytics. 

Nicholas C. Rossis's curator insight, September 15, 2014 8:17 AM

How not to annoy your followers on your social media: interesting for authors and non-authors alike.  

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5 Guidelines for Social Media Marketing That Works

5 Guidelines for Social Media Marketing That Works | Charliban Worldwide | Scoop.it
There's a lot of advice out there about how to use social media to market your brand, but these are the five most important guidelines to follow.
Charles-Louis Mazerolles's insight:

5 BASIC but ESSENTIAL rules #socialmedia

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SupermarketGuru - New Wine Packaging

SupermarketGuru - New Wine Packaging | Charliban Worldwide | Scoop.it
Learn how to shop for groceries smarter, eat healthier, and live better. With new food product viewo reviews, recipes, food allergy information, grocery coupons, tips and deals, Phil Lempert alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.
Charles-Louis Mazerolles's insight:

New wine packaging trend in the US: "because we’re able to save money on glass and cork, we have more cash to pour into the quality of our wine".

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Supermarket Guru - Is the Alcohol industry getting too sweet?

Learn how to shop for groceries smarter, eat healthier, and live better. With new food product viewo reviews, recipes, food allergy information, grocery coupons, tips and deals, Phil Lempert alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.
Charles-Louis Mazerolles's insight:

Now, there’s nothing wrong with a great summer cocktail or a refreshing fruit flavored drink, but our problem with these is that they’re marketing young. Most of the designs for these drinks look more like a kid’s fruit juice, young and fun, than a drink for adults.  When the alcohol content is so high, shouldn't more care be taken when it comes to marketing?

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Men Prefer Electric Shocks to Being Alone With No Phone

Men Prefer Electric Shocks to Being Alone With No Phone | Charliban Worldwide | Scoop.it
For many people, being forced to spend a few minutes alone with their thoughts is an unpleasant experience, new research suggests. A series of studies revealed that people would...
Charles-Louis Mazerolles's insight:

the "shocking" study...

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Connecting Food, Tech, And Hackers In NYC

Connecting Food, Tech, And Hackers In NYC | Charliban Worldwide | Scoop.it
With challenges issued from Google, Chipotle, Applegate,  and  the Batali & Bastianich Hospitality Group, a collection of food and tech “hackers” converged in New York City last weekend.  Food+Tech Connect created an event, Hack//Dining NYC, to focus on bringing digital innovations to restaurants, quick service, and institutional dining. While hackathons have [...]
Charles-Louis Mazerolles's insight:

"Food+Tech Connect" event in NYC, US

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Facebook ads get smarter!

Facebook ads get smarter! | Charliban Worldwide | Scoop.it

Product Ads could prove useful to businesses with deep inventories of attractive products: furniture chains, clothing franchises and so on. (For one, those multi-product ads increase the odds of users finding items to buy.) It's also a potential win for Facebook, which gets the majority of its growing revenues via advertising on desktop and mobile. The loser? Shoppers' wallets.

Charles-Louis Mazerolles's insight:

Like it or not, Facebook advertisements just got even smarter.

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SupermarketGuru - Top Food Innovators for 2014

SupermarketGuru - Top Food Innovators for 2014 | Charliban Worldwide | Scoop.it
Learn how to shop for groceries smarter, eat healthier, and live better. With new food product viewo reviews, recipes, food allergy information, grocery coupons, tips and deals, Phil Lempert alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.
Charles-Louis Mazerolles's insight:

1- SCIO

2 - offshore mussels 

3 - FreshPaper

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Top 3 Tech Trends Marketers Should Watch in 2015

Top 3 Tech Trends Marketers Should Watch in 2015 | Charliban Worldwide | Scoop.it
What trends will shape the industry in 2015? What technologies will people embrace? We looked at Google search data and dug through industry research to see what's trending, from connected "life platforms" to the "Internet of Me."
Charles-Louis Mazerolles's insight:

1 - connected objects in daily life

2 - smartphones as a remote control for our lives

3 - interactions with consumers should be fast, simple and easy

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Entreprises et Open-innovation

Entreprises et Open-innovation | Charliban Worldwide | Scoop.it
Procter & Gamble, pionnier sur le sujet, et General Electric pratiquent l'Open-innovation. Découvrez comment au travers d'une vidéo réalisée par Elephant at Work.
Charles-Louis Mazerolles's insight:

une start-up étonnante, #Quirky, véritable Facebook de l’innovation.

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‘People should stop thinking about their own brands and just market wine!’ Wine Riot founder

‘People should stop thinking about their own brands and just market wine!’ Wine Riot founder | Charliban Worldwide | Scoop.it
People want to know ‘this wine works on a date, this one works on the beach – this is good with fish, or chicken. Just general basic information.”
Charles-Louis Mazerolles's insight:

I simply...agree!

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How Facebook Is Changing the Way Its Users Consume Journalism

How Facebook Is Changing the Way Its Users Consume Journalism | Charliban Worldwide | Scoop.it
Facebook is at the forefront of a fundamental change in how people consume journalism
Charles-Louis Mazerolles's insight:

Facebook made changes to its algorithm last February to emphasize higher-quality content, several so-called viral sites that had thrived there, including Upworthy,Distractify and Elite Daily, saw large declines in their traffic.

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Welcome in a Vegetarian World!

Welcome in a Vegetarian World! | Charliban Worldwide | Scoop.it
Mentir pour obtenir un rencard, beaucoup ont déjà eu recours à ce stratagème. S’inventer une autre vie, une autre personnalité... mais plus difficile lorsqu’il s’agit de cuisiner pour une vegan et qu’on est un viandard invétéré.
Charles-Louis Mazerolles's insight:

Welcome in a Vegetarian World!

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SupermarketGuru - NATURASI’: The Organic Supermarket in Italy

SupermarketGuru - NATURASI’: The Organic Supermarket in Italy | Charliban Worldwide | Scoop.it
Learn how to shop for groceries smarter, eat healthier, and live better. With new food product viewo reviews, recipes, food allergy information, grocery coupons, tips and deals, Phil Lempert alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.
Charles-Louis Mazerolles's insight:

When Americans speak about #NATURASI, an organic supermarket network in Italy. A little bit a pity that the weaknesses of this chain are... #pasta and #wine. 

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Facebook sued by 25,000 members

Facebook sued by 25,000 members | Charliban Worldwide | Scoop.it

A data privacy campaigner has signed up 25,000 people to a "class action lawsuit" being taken against Facebook.

Max Schrems alleges that the way the social network monitors its members' activity on and off the site puts it in breach of EU laws.

Charles-Louis Mazerolles's insight:

the German world to protect the worldwide privacy? 

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Sainsbury's harnesses waste power

Sainsbury's harnesses waste power | Charliban Worldwide | Scoop.it

A Sainsbury's superstore is being powered directly by its own food waste, the first time a retailer has come off the National Grid to power a store.

Charles-Louis Mazerolles's insight:

One third of all food produced is wasted, the UN estimates...so why not making energy of it like Sainsbury's superstore?

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Twitter 'Buy Now' Button Appears for First Time

Twitter 'Buy Now' Button Appears for First Time | Charliban Worldwide | Scoop.it
A new "Buy now" button appeared within tweets for the first time on Monday, a look at what Twitter may have in store for shoppable tweets.
Charles-Louis Mazerolles's insight:

Making #Twitter profitable? Test of "buy now" and "click-to-call" buttons...

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Mozilla to Develop Comments Platform With New York Times and Washington Post

Mozilla to Develop Comments Platform With New York Times and Washington Post | Charliban Worldwide | Scoop.it
Mozilla, the maker of the Firefox web browser, will help the newspapers build the technology for a platform tailored to news organizations.

 

The New York Times and The Washington Post announced on Thursday that they had teamed up with Mozilla to develop a new platform to better manage their readers’ online comments and contributions.

Charles-Louis Mazerolles's insight:

newspapers eager to be owner again of their own content, even in an interactive and collaborative way! That's a good news...

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