qr codes are history. invisible ink and augmented-reality apps are replacing the clunky codes, offering vast potential for marketing, if employed intelligently.
Charles-Louis Mazerolles's insight:
What are the lessons of QR for brands using the new technologies?
Make it easy for consumers to use.Explain how it works, in clear, concise language.Employ it only when it can add something unique to the user experience.Make sure content or ads that contain it won't be put in places where cellphone service is unavailable.Make the apps available only for situations when using them makes sense.
La marque de champagne vient de lancer le premier emballage isotherme 100% biodégradable à base d'amidon de pomme de terre. Le groupe LVMH présente en stop motion cette innovation avec l'agence Fantom.
While four out of 10 consumers say they are trying to avoid or reduce intakes of certain fats and oils, cholesterol, sodium and sugar, only one in 10 actually looks for this kind of information on menus when dining out, according to NPD Group. ...