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Charliban Worldwide
a dog nose in the digital Wine & Food world
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Most Brands on Instagram Post Daily Content - eMarketer

Most Brands on Instagram Post Daily Content - eMarketer | Charliban Worldwide | Scoop.it

L2 Think Tank revealed that 78.4% of brands that had Instagram accounts posted content daily. Twitter was not too far behind; 74.6% of brands posted on that social platform daily.

Facebook also ranked high, with 64.7% of brands tracked by L2 Think Tank posting content daily on the site. Surprisingly, only 15.9% of brands with Snapchat accounts said they posted content daily.

- See more at: http://www.emarketer.com/Article.aspx?R=1013476#sthash.erHaAgjY.dpuf
Charles-Louis Mazerolles's insight:

Like in the US, do you post daily on Social Media as a brand ?

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Why Consumer Intent Is More Powerful Than Demographics

Why Consumer Intent Is More Powerful Than Demographics | Charliban Worldwide | Scoop.it

Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics alone.

Charles-Louis Mazerolles's insight:

40% of baby product purchasers live in households without children...can you believe that?

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Five Questions About Social Media For Beverage Brand Owners

Five Questions About Social Media For Beverage Brand Owners | Charliban Worldwide | Scoop.it
information on social media for wineries, breweries, distilleries and beverage brand owners
Charles-Louis Mazerolles's insight:

Can I can grow my business by buying Facebook ads ? Can I post anything that I want ? Can social media help grow distribution ?

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SupermarketGuru - Phil's 2016 Food Trend Forecast - A Delivery Shift

SupermarketGuru - Phil's 2016 Food Trend Forecast - A Delivery Shift | Charliban Worldwide | Scoop.it

It already feels as though you can order any food at any time and have it delivered in a flash, and that trend will only increase. One major change is that people of all age groups are willing to pay extra for that service

Charles-Louis Mazerolles's insight:

While still in its infancy, Amazon, Google, Instacart and Uber are leading the way as over $500 million was invested in food delivery start-ups in 2014 !

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SupermarketGuru - Phil's 2016 Food Trend Forecast - Trend #5

SupermarketGuru - Phil's 2016 Food Trend Forecast - Trend #5 | Charliban Worldwide | Scoop.it
Learn how to shop for groceries smarter, eat healthier, and live better. With new food product viewo reviews, recipes, food allergy information, grocery coupons, tips and deals, Phil Lempert alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.
Charles-Louis Mazerolles's insight:

The internet is the number one source for nutrition information and as almost 50% of people in the U.S. say their diet could be healthier, this trend will continue!

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live streaming marketing

live streaming marketing | Charliban Worldwide | Scoop.it
When Meerkat and Periscope debuted as the next big thing at SXSW earlier this year, marketers started salivating over the potential of live streaming video. As with any new technology, some of the …
Charles-Louis Mazerolles's insight:

#Livestreaming is the new Communication Trend (cf. Periscope, Meerkat), but what for? 

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SupermarketGuru - Amazon Leads the Omnichannel Way

SupermarketGuru - Amazon Leads the Omnichannel Way | Charliban Worldwide | Scoop.it

Supermarkets should also use omni-channel content to promote themselves as innovative experts in the post-purchase use, enjoyment and safety of foods and beverages.

Charles-Louis Mazerolles's insight:

Amazon creates buzz with their latest sales trick, find out what food retailers can learn from this!

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Facebook adds restaurant reviews

Facebook adds restaurant reviews | Charliban Worldwide | Scoop.it

Facebook is trying out a new feature that integrates critic review when you search for and visit pages of restaurants on the social network. The publications that are part of the program include New York Magazine, Bon Appétit, the San Francisco Chronicle, Condé Nast Travelerand Eater.

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SupermarketGuru - Starbucks Hits the Road!

SupermarketGuru - Starbucks Hits the Road! | Charliban Worldwide | Scoop.it
Learn how to shop for groceries smarter, eat healthier, and live better. With new food product viewo reviews, recipes, food allergy information, grocery coupons, tips and deals, Phil Lempert alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.
Charles-Louis Mazerolles's insight:

"And whether Starbucks delivery is a success or not, their ability to keep up with changing trends and try new avenues for success is something that other retailers could learn from"

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Facebook ads get smarter!

Facebook ads get smarter! | Charliban Worldwide | Scoop.it

Product Ads could prove useful to businesses with deep inventories of attractive products: furniture chains, clothing franchises and so on. (For one, those multi-product ads increase the odds of users finding items to buy.) It's also a potential win for Facebook, which gets the majority of its growing revenues via advertising on desktop and mobile. The loser? Shoppers' wallets.

Charles-Louis Mazerolles's insight:

Like it or not, Facebook advertisements just got even smarter.

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SupermarketGuru - Top Food Innovators for 2014

SupermarketGuru - Top Food Innovators for 2014 | Charliban Worldwide | Scoop.it
Learn how to shop for groceries smarter, eat healthier, and live better. With new food product viewo reviews, recipes, food allergy information, grocery coupons, tips and deals, Phil Lempert alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.
Charles-Louis Mazerolles's insight:

1- SCIO

2 - offshore mussels 

3 - FreshPaper

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Top 3 Tech Trends Marketers Should Watch in 2015

Top 3 Tech Trends Marketers Should Watch in 2015 | Charliban Worldwide | Scoop.it
What trends will shape the industry in 2015? What technologies will people embrace? We looked at Google search data and dug through industry research to see what's trending, from connected "life platforms" to the "Internet of Me."
Charles-Louis Mazerolles's insight:

1 - connected objects in daily life

2 - smartphones as a remote control for our lives

3 - interactions with consumers should be fast, simple and easy

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Entreprises et Open-innovation

Entreprises et Open-innovation | Charliban Worldwide | Scoop.it
Procter & Gamble, pionnier sur le sujet, et General Electric pratiquent l'Open-innovation. Découvrez comment au travers d'une vidéo réalisée par Elephant at Work.
Charles-Louis Mazerolles's insight:

une start-up étonnante, #Quirky, véritable Facebook de l’innovation.

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How Retailers Are Prioritizing Their Digital Efforts in 2016 - eMarketer

How Retailers Are Prioritizing Their Digital Efforts in 2016 - eMarketer | Charliban Worldwide | Scoop.it
Retailers are concentrating on a variety of initiatives in 2016. Mobile—like responsive design and app development—as well as basic marketing activities—including search optimization and customer acquisition—are top on their list.
Charles-Louis Mazerolles's insight:

"Mobile" is first digital investment in the US for retailers ! And in Europe ?

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The Sleeping Drunks Billboard.

Japan is one of the hardest working countries in the world. So, at the end of the week, Japanese salary men and women let their hair down with very surprising consequences: Drunk Sleeping.

By the end of a Friday and Saturday night you can find thousands of people sleeping on the streets. In Tokyo, this is considered normal behavior, so we decided to address the issue.
Charles-Louis Mazerolles's insight:

What a shame? Please brands, just let them live...

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SupermarketGuru - Phil's 2016 Food Trend Forecast - Technology to the rescue

SupermarketGuru - Phil's 2016 Food Trend Forecast - Technology to the rescue | Charliban Worldwide | Scoop.it

In every way, from supply chain to point-of-sale systems to loyalty and more, technology continues to affect the food retail industry, and there’s no chance of that stopping.

Charles-Louis Mazerolles's insight:

What will 2016 be like? More mobile. More delivery. More artisian. More curated. More delivered. More nutrition. More expensive !

 
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SupermarketGuru - Phil's 2016 Food Trend Forecast - Evolution of the Millenial Generation

SupermarketGuru - Phil's 2016 Food Trend Forecast - Evolution of the Millenial Generation | Charliban Worldwide | Scoop.it
There are now more Millennials than Baby Boomers and although they got a late start in their careers they are now earning dollars, getting married and moving out of their parents homes. Millennials garner a lot of attention, and they buy very differently. 
Charles-Louis Mazerolles's insight:

"They shop in 9 different food retailers over a three-month period as compared to just over 6 for Boomers"

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SupermarketGuru - Phil's 2016 Food Trend Forecast - Trend #4

SupermarketGuru - Phil's 2016 Food Trend Forecast - Trend #4 | Charliban Worldwide | Scoop.it
These retailers are proactive offering benefits to their shoppers to build that relationship across many touch points. One example is how ALDI announced their decision to remove certified synthetic colors, partially hydrogenated oils and MSG from all its exclusive brand foods by the end of 2015.
Charles-Louis Mazerolles's insight:

Look for more small, neighborhood grocers to spring up. These stores, such as ALDI (with over 1,400 locations in the U.S. and counting), Bfresh in Boston, Green Zebra in Portland are more relaxed, attentive and curated, with a heavy emphasis on products that Millennials year for, and buy!

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SupermarketGuru - Phil's 2016 Food Trend Forecast - Trend #3

SupermarketGuru - Phil's 2016 Food Trend Forecast - Trend #3 | Charliban Worldwide | Scoop.it
Learn how to shop for groceries smarter, eat healthier, and live better. With new food product viewo reviews, recipes, food allergy information, grocery coupons, tips and deals, Phil Lempert alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.
Charles-Louis Mazerolles's insight:

2016 Food Trend by @PhilLempert "#local is unsustainable, think #bioregions"

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Mobile User Experience: A Consumer Expectation – Think with Google

Mobile User Experience: A Consumer Expectation – Think with Google | Charliban Worldwide | Scoop.it
Charles-Louis Mazerolles's insight:

Site on mobile device should be simple, fast and convenient...no more than 3 secondes search!!!

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Picking the best wines to celebrate National Chardonnay Day

Picking the best wines to celebrate National Chardonnay Day | Charliban Worldwide | Scoop.it

In case you haven't heard, May 23 is National Chardonnay Day.  

It is so much more exciting than Tax Day or Arbor Day, and clearly a great reason to pour a glass of wine.

Charles-Louis Mazerolles's insight:

“Chardonnay is the most widely-planted white grape in California, with 95,000 acres, spread widely throughout the state,” says Tom Matthews, the executive editor, at Wine Spectator Magazine

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SupermarketGuru - In Store Beats Online

SupermarketGuru - In Store Beats Online | Charliban Worldwide | Scoop.it

According to the survey, which included more than 19,000 respondents globally, only 27% of U.S. consumers say they shop online weekly.

Charles-Louis Mazerolles's insight:

And what about social media? When asked if social media had led them to buy more, 36% said “yes, in some cases”

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10 Web Design Trends You Can Expect to See in 2015

10 Web Design Trends You Can Expect to See in 2015 | Charliban Worldwide | Scoop.it
Every year, Web design grows and so many awesome things are being published daily. I can only imagine that the best is yet to come in 2015, including many of…
Charles-Louis Mazerolles's insight:

Is the future of web design a white background with white words on it? #alwaysmoresimplicity

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Compilation of 2015 Food Trends: A Roundup of Culinary Predictions

Compilation of 2015 Food Trends: A Roundup of Culinary Predictions | Charliban Worldwide | Scoop.it
harissa baked oysters/pyrogenic Forget kale and quinoa. 2015 will have its own trendy foods to talk about. Cauliflower is emerging as the next kale, and
Charles-Louis Mazerolles's insight:

#MiddleEast food in 2015 :-)

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SupermarketGuru - Marketing in 2015: From Individualization to Authenticity

SupermarketGuru - Marketing in 2015: From Individualization to Authenticity | Charliban Worldwide | Scoop.it

According to branding firm Landor Associates when it comes to marketing, brands will have to become more personal and more authentic in 2015.

Charles-Louis Mazerolles's insight:

"People are busier today [with] more multitasking and more scattered than ever before. You need to be simple, sharp and direct.”

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