One of the things that my kids started learning over the summer is how to code. They've been enjoying coding with this collection of coding apps for kids and frequently ask to play with iPad so that they can play one of these particular games.
So whether your kids are just learning to code or you just want to introduce coding to them, then these apps are perfect! The bonus is that most of these coding apps are free!
Anything that you post on social media (article links, pictures, videos – everything) is essentially a part of your content, much like the written words in this article. Like any other content, your social media posts absolutely need to be of high quality and provide value to your audience. This is the first and most important thing that you need to keep in mind.
To make all your posts crystal clear for search engines, try to make use of semantic markup every time you share something on social. Semantic markup is the name for putting a HTML tag on your content (like a description for articles or alt-text for images/pictures) that tells search engines what exactly your content is about.
Use a clear, catchy description and mix in a few keywords here and there. For example if your post is about making pancakes and includes a pancake image, you can use something like “Ever wondered how to make the most delicious pancakes at home in just an hour?” and make sure you pay attention to the image’s alt-text, which should read something like “the most delicious pancake recipe”....
2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.
Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.
Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.
Visuals are the currency of sharing on social media. Text-only updates can only convey so much and get so far. Here are 3 stats that prove the worth of creating graphics.
First, 66% of all social media posts are or include images.
Second, forget native visual platforms, like Instagram and Pinterest, that allow photo sharing. In 2013, Facebook became the largest photo sharing website, with its users uploading 350 million photos every day.
Third, use of images was rated as the most important social media optimization tactic, in a 2014 survey by Adobe and Software Advice.
And, it’s not just limited to social media…Content with relevant visuals also gets 94% more views than content without. Even social media platforms now focus on images in their redesigns....
pairing—as kids drag, draw and create they learn more about technology and the world around them. That's why we've gathered 60 of our favorite apps for teaching STEAM in the classroom, with recommendations for every grade level. Read on to get our list!
Your small business website is the online face of your business. But what do you put on your site. Members of the small business community, this week, shared some helpful tips on building a better business website.
Where can I find free images online?” is often the widely asked question by new bloggers (or seasoned bloggers). If you are one among them, this post is exclusively for you where I’m going to share few free stock photo websites to find HIGH quality images.
And the best part is, you don’t have to give any attribution or credit to the images you use. You can pretty much do anything you want with the images using these free stock photo websites.So are you interested in finding free images? Let’s get started....
Did you ever get the sneaky suspicion that your days could be “so much easier” — if you only had the right tools? Truly, these days, there is software and a dashboard foreverything. The question is: which tools are worth the investment and learning curve? Last month we posted the Top 5 Digital Marketing Trends for 2015, so today we are sharing with you our top 12 favorite marketing tools....
Physicians are the central stakeholders in U.S. medicine. Each doctor averages a couple thousand patients under care and controls a couple million in healthcare spend each year. But for marketers, doctors are often seen as one of the most challenging and expensive groups to reach. There are less than a million practicing physicians in the U.S. and each is highly specialized in their daily work. Many of the things marketers hold true for other consumer and business audiences are entirely false in medicine. Here are five unexpected facts about physicians you should consider for your next marketing campaign:
1. Doctors don’t have a desk. Literally. The majority of physicians aren’t sitting in an office each day, they’re mobile-first. Between scrubbing in for surgery, sleeping in the on-call room, writing prescriptions, and stepping out for some much-needed coffee, doctors don’t end up spending a lot of time in front of an actual computer. Instead, they favor their mobile devices, often checking lab results and keeping each other up to date on their phones and tablets. Their busy schedules have made it such that they were the first group in the U.S. to be truly mobile. Smart marketers should target their digital campaigns to be mobile-ready first.
2. An Apple a day doesn’t keep the doctor away. Doctors love their Apple devices. Today, 85% of doctors are iPhone users, compared to 32.5% of the general population who choose the Apple phone over any Android model. Doctors not only love iPhones, but they’re fast about adopting them, too. Within nine weeks of its release, nearly one in four physicians was already using the iPhone 6. (To put that in context, iPhone 6 represents only 14% of the consumer market today). When planning your medical campaigns, make sure to use Apple, not Android, as the leading device.
3. Doctors can’t use email or text as we know it. Due to strict HIPAA regulations requiring all patient-related communication to be encrypted, doctors are virtually banned from using email and SMS messaging in their daily work. When doctors update anyone on their team about their patients’ progress, the fax and pager are still king. HIPAA violations result in fines of up to $1.5 million dollars - making physicians very cautious about the way they collaborate. Communication between doctors is a huge issue in American medicine. Although we as marketers don’t face the same challenges, we should incorporate both traditional and nontraditional methods in our tactics, from email, to tablet or phone-optimized advertising, to direct mail campaigns for reaching physicians.
4. Doctors are highly social. Leave all your preconceptions about nerds in labc oats at the door! From late-night study sessions in medical school to working in multiple clinics or hospitals, doctors rely heavily on professional networking throughout their careers. Doctors, especially primary care physicians, send hundreds of patient referrals a year, which is further proof that medicine is powered by strong physician relationships. While doctors are highly social, you won’t find them connecting to each other on Facebook or LinkedIn. Some may leverage Facebook for their personal network or LinkedIn to drive patient awareness of their practice, but those networks aren’t used for their day to day work.
5. Context is king. When you’re marketing to doctors, it is especially important to know your audience and address their needs. This means going above and beyond in terms of hyper-targeting. Remember, they’ve been training for decades and much of what they practice is extremely specific. Make sure you know their clinical or academic focus before reaching out. The next time you write something for cardiologists, consider whether they are electrophysiologists, interventional cardiologists, or even better, “interventional cardiologists with a focus on coronary artery stents.” Find knowledgeable medical advisors who can ensure that the healthcare terminology and targeting in your campaigns makes sense for physicians.
Now that you have a better sense of what the professional life of a physician is really like, how will you adjust your marketing strategies? Focusing on mobile instead of desktop advertising? Finding the social networks where physicians connect? Or bringing on a expert medical advisor to ensure your marketing content passes the sniff test? With a little extra consideration, your next campaign is sure to be a hit with physicians.
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