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Alzheimer's Research UK imagines Christmas without Santa in powerful animated ad

Alzheimer's Research UK imagines Christmas without Santa in powerful animated ad | Charity | Scoop.it
A new campaign for Alzheimer's Research UK imagines a world in which Santa is living with the effects of dementia and has stopped delivering presents to children.
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Charity campaign to donate #firstfiver goes viral » Charity Digital News

Charity campaign to donate #firstfiver goes viral » Charity Digital News | Charity | Scoop.it
Campaign to donate first new polymer £5 note proves a social media hit
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Save the Children’s new look unites brand across all international territories for first time

Save the Children’s new look unites brand across all international territories for first time | Charity | Scoop.it
Save the Children has introduced a new identity and brand guidelines to reflect a shift at the charity, which has recently developed a universal strategy across its 29 organisations.
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Fundraising initiative uses running tech to raise cash » Charity Digital News

Fundraising initiative uses running tech to raise cash » Charity Digital News | Charity | Scoop.it
Digital platform turns miles into money
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Why Cancer Research UK and Channel 4 are changing the format of the modern marathon

Why Cancer Research UK and Channel 4 are changing the format of the modern marathon | Charity | Scoop.it
The ‘Sprintathon’ event, which aims to break the record for the world’s fastest marathon while raising money for Channel 4 and Cancer Research UK’s Stand Up To Cancer initiative, will see 422 runners perform consecutive 100-metre sprints.
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Charity badging models ‘reek of inauthenticity’

Charity badging models ‘reek of inauthenticity’ | Charity | Scoop.it
Charity partnerships have got to be true to the brand's core purpose, according to Getty Images CMO Susan Smith Ellis, or consumers will not believe in the cause.
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National Trust campaign puts volunteers at heart of new marketing strategy

National Trust campaign puts volunteers at heart of new marketing strategy | Charity | Scoop.it
The National Trust is putting its volunteers front and centre in a new campaign that it says will guide its marketing strategy for the next five years.
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Macmillan preps for brand overhaul as it looks to become ‘more inclusive and gritty’

Macmillan preps for brand overhaul as it looks to become ‘more inclusive and gritty’ | Charity | Scoop.it
Macmillan Cancer Support is looking to change its marketing strategy and overhaul the brand, as it aims to be more inclusive and show “the breadth of the services” it provides.
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These Brilliant U.K. Posters Ask Pokemon Go Players to Help Find Missing Persons

These Brilliant U.K. Posters Ask Pokemon Go Players to Help Find Missing Persons | Charity | Scoop.it
British nonprofit Missing People wants some of the millions of Pokemon Go players traipsing the country to be on the look out for something other than cartoon creatures: actual humans.
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How Cancer Research UK is using virtual reality to create personalised experiences

How Cancer Research UK is using virtual reality to create personalised experiences | Charity | Scoop.it
Cancer Research UK has created a personalised experience using virtual reality to honour people who have left money to the charity in their will.
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ALS Ice Bucket Challenge showcases the power of social media as it funds landmark scientific breakthrough | Media | The Drum

ALS Ice Bucket Challenge showcases the power of social media as it funds landmark scientific breakthrough | Media | The Drum | Charity | Scoop.it
The ALS Association has announced the viral Ice Bucket Challenge has funded a scientific gene breakthrough in the progressive neurodegenerative disease.
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Can Facebook's new donate button help turn likes into charity cash?

Can Facebook's new donate button help turn likes into charity cash? | Charity | Scoop.it
As Facebook works to make it easier for charities to talk to their supporters, Emma Sheppard looks at how organisations are embracing social media
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Research proves match-funding can encourage donors to give more to charity » Charity Digital News

Research proves match-funding can encourage donors to give more to charity » Charity Digital News | Charity | Scoop.it
More people are likely to donate to charity and give more money if they know their donation will be match-funded, a new report has found
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Charity donations now supported by Apple Pay » Charity Digital News

Charity donations now supported by Apple Pay » Charity Digital News | Charity | Scoop.it
Apple Pay changes make instant donations to non-profits possible
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British Heart Foundation puts Twitter's like button at the centre of clever 'Restart A Heart Day' campaign

British Heart Foundation puts Twitter's like button at the centre of clever 'Restart A Heart Day' campaign | Charity | Scoop.it
Most people use Twitter's heart-shaped 'like' button on a regular basis without giving it a second thought, but now the British Heart Foundation (BHF) has put the icon to use for its latest campaign.
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Britvic dismisses Unilever’s global approach as it launches its own local charity initiative

Britvic dismisses Unilever’s global approach as it launches its own local charity initiative | Charity | Scoop.it
Britvic says brands should take a local approach when it comes to charity initiatives, as consumers sometimes "struggle to get a handle on” international campaigns and see their benefits.
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Barnardo’s unveils new 10-year strategy

Barnardo’s unveils new 10-year strategy | Charity | Scoop.it
Barnardo’s is looking to become a charity fit for the future and adapt to “a changing society”, as it launches a new 10-year company strategy and ups its digital marketing efforts.
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How charity Missing People is saving lives by moving to programmatic

How charity Missing People is saving lives by moving to programmatic | Charity | Scoop.it
Over the last four years Missing People has shifted its marketing spend from print to programmatic in a move the charity says has enabled it to “save lives”.
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Three key reasons why a brand management toolkit can transform your charity » Charity Digital News

Three key reasons why a brand management toolkit can transform your charity » Charity Digital News | Charity | Scoop.it
For charities that operate widely, one of the biggest challenges is maintaining a consistent brand identity and producing marketing material quickly, all
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Virtual reality brings autism awareness to shoppers » Charity Digital News

Virtual reality brings autism awareness to shoppers » Charity Digital News | Charity | Scoop.it
Pioneering use of VR helps drive charity campaign
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This Bottle Cap Could Save Billions of Gallons of Water

This Bottle Cap Could Save Billions of Gallons of Water | Charity | Scoop.it
With California suffering its worst water shortage in perhaps 1,000 years, VCU Brandcenter students devised a novel plan to curtail waste from standard kitchen and bathroom taps and spread the word about conservation.
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Vlogging for good: How charities can work with vloggers (Guest Post) » Charity Digital News

Vlogging for good: How charities can work with vloggers (Guest Post) » Charity Digital News | Charity | Scoop.it
In this guest post Social Misfits Media has teamed up with BuzzMyVideos to reveal how charities can work with today’s stars of online video
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Charity uses hackathon to develop digital solutions » Charity Digital News

Charity uses hackathon to develop digital solutions » Charity Digital News | Charity | Scoop.it
Hackathon aims to find digital solutions to real world problems
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This Agency Shuts Down for One Day Every Year to Help Nonprofits

This Agency Shuts Down for One Day Every Year to Help Nonprofits | Charity | Scoop.it
All agencies dip their toes in pro-bono work—looking to lend creative ideas and solutions to nonprofits and give back to the community. One agency has gone so far as to suspend client work across its nine offices for a full day in order to help nonprofits across the world.
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RNLI creates interactive beach survival game to teach water safety » Charity Digital News

RNLI creates interactive beach survival game to teach water safety » Charity Digital News | Charity | Scoop.it
Year two of the charity’s Minecraft style Beach Builder Challenge announced
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