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Charities and Social Media
a collection of resources on social media for charities
Curated by Heather Card
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How Social Media Helps or Hurts Your Church | Helping Church Leaders

How Social Media Helps or Hurts Your Church | Helping Church Leaders | Charities and Social Media | Scoop.it
A conversation about learning, leading and loving the Church
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Demystifying How Facebook's EdgeRank Algorithm Works [INFOGRAPHIC]

Demystifying How Facebook's EdgeRank Algorithm Works [INFOGRAPHIC] | Charities and Social Media | Scoop.it
Two infographics that explain how Facebook EdgeRank filters which content gets displayed in users' News Feeds.
Heather Card's insight:

A good reminder about how newsfeed stories are filtered. The  challenge is to create engaging posts!

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Part Two: Charitable Giving in Canada [INFOGRAPHIC] from Imagine Canada | Philip J.W. Smith & Co.

Part Two: Charitable Giving in Canada [INFOGRAPHIC] from Imagine Canada | Philip J.W. Smith & Co. | Charities and Social Media | Scoop.it
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Social Networking For Marketers: How Pinterest Crushes Facebook

Social Networking For Marketers: How Pinterest Crushes Facebook | Charities and Social Media | Scoop.it

Pinterest has a higher concentration of people who are in a ‘buy’ state of mind, while Facebook users are more interested in interacting with friends - and brands.... Understanding what people do on different social networks is the key to effectively using those networks for marketing. Companies currently spend 8.4% of their marketing budgets on social media, and that’s expected to grow to 21.6% in the next five years. But with so many social networks competing to grab marketing dollars, determining the most effective channels can be extremely difficult. To illustrate, let’s look at how Facebook and Pinterest stack up against one another. Different Networks For Different Reasons While both Facebook and Pinterest offer deep customer segmentations and user engagement, it would be a mistake to target audiences in the same way across both networks. For example, you wouldn’t market your product to someone shopping at a trendy boutique the same way you would to someone walking down the street with their friends. In a store, you’d likely look to make a sale, while on the street you’d probably have more luck building brand awareness....


Via Jeff Domansky
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Elsie Whitelock's curator insight, April 18, 2013 6:56 AM

It is so intersting that Pintrest is gaining so much traction;  I equate this to the old model of a beautiful house and home print magazine where females sit back with a cup of tea (or latte) and browse beautiful images allowing them to escapethe day's pressures for a little while. Also adding to this, is  the fact that Pinterest is so incredibly easy to use. Unlike google+ !!!!

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How social media managers should react when tragedy strikes

How social media managers should react when tragedy strikes | Charities and Social Media | Scoop.it
Start by acting like a human, not a marketing robot.
Heather Card's insight:

For those who use automated functions for tweets, this blog is a good checklist of appropriate response during tragedy.

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Resources - Continuing Education

Heather Card's insight:

Lots of great resources on this site that are easily adaptable to a ministry environment.

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Heather Card's curator insight, April 17, 2013 7:05 AM
Lots of great resources that are adaptable to ministry board context from Dalhousie University.
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Facebook Asks You To Please Select Your Emotion | TechCrunch

Facebook Asks You To Please Select Your Emotion | TechCrunch | Charities and Social Media | Scoop.it
It could make us more willing to express how we feel. Or you could say it over-simplies our complex moods and lives.
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Top 7 Church Infographics Use of Technology in Churches – Graphs.net

Top 7 Church Infographics Use of Technology in Churches – Graphs.net | Charities and Social Media | Scoop.it
Use of Technology in Churches
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The Unanticipated Benefits of Content Curation: Reducing Overload

The Unanticipated Benefits of Content Curation: Reducing Overload | Charities and Social Media | Scoop.it
The Unanticipated Benefits of Content Curation   View more presentations from Beth Kanter Yesterday, I did a free NTEN Webinar called "The Unanticipated Benefits of Content Curation: Reducing Information Overload" based on my feature article in the...

Via Beth Kanter
Heather Card's insight:

Non-profits can help their constituents sort through the clutter. Discipline is needed!

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Social Media, Technology, Business and Latest Updates @taxtreats: Facebook Releases Best Practices Guide for Nonprofits and Charities By Jennifer Beese

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Infographics

Infographics | Charities and Social Media | Scoop.it
The How To’s Of Writing Content For Your Blog vs. Social Media vs. The Web (Infographic)
Heather Card's insight:

I love this handy infographic that inspires excellent copy.

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11 Blog Content Ideas for Nonprofits

11 Blog Content Ideas for Nonprofits | Charities and Social Media | Scoop.it
Thanks to the Social Web, there is no shortage of possible topics for your nonprofit to blog about. From 10-paragraph editorials to 2-paragraph commentaries on breaking news, when you use the ideas...
Heather Card's insight:

I think this is a good list. I would also add that thought leadership can also be effective.

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Natasha Pinczuk's curator insight, March 15, 2013 1:17 PM

I love this list. A great reminder to keep things fresh on your blog instead of sticking to one type of blog post (e.g., "breaking news spamming"). 

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Reach escape velocity through lean content marketing

These are the slides of my talk at the Startup Product Summit last week in San Francisco. Some say "good products don't need marketing". But from researching th

Via Beth Kanter
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Beth Kanter's curator insight, March 6, 2013 9:13 AM

This deck outlines a great concept for small nonprofits "Lean content marketing" - how to simply use social channels without a lot of heavy lifting.  Includes a content curation strategy. 

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Why Your Non-Profit Must Master Both Long and Short Form Content

Why Your Non-Profit Must Master Both Long and Short Form Content | Charities and Social Media | Scoop.it
Social media dictates a fast-paced marketing strategy that can keep up with the constant flurry of tweets, Instagrams, and Facebook statuses.
Heather Card's insight:

I'm convinced that writing is a key skill for non-profits. The ability to switch modes between short and long-form content and to engage audiences is key. Messages will need to stand out to be heard!

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Five charity tech trends for 2013 | Charity Digital News

Five charity tech trends for 2013 | Charity Digital News | Charities and Social Media | Scoop.it
Here are five digital trends which are looking to gain momentum in the charitable sector this year.
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7 Things Every Pastor Should Do Every Week on Social Media

7 Things Every Pastor Should Do Every Week on Social Media | Charities and Social Media | Scoop.it
Church leaders that ignore social media are missing a significant channel for reaching people in their community.
Heather Card's insight:

I love this practical list for pastors. It is doable!

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Natasha Pinczuk's curator insight, April 19, 2013 8:02 AM

Some practical tips for pastors who are trying to reach out with social media.

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7 Tips for Better Twitter Chats

7 Tips for Better Twitter Chats | Charities and Social Media | Scoop.it
Twitter chats are an increasingly common way for people to discuss a topic or passion online. Basically, a group will organize around a specific hashtag so people can follow a s...
Heather Card's insight:

non-profits can use twitter chats to connect with their communities on a particular topic. 

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Facebook for Churches: Key to Social Media Success | ChurchTechToday

Facebook for Churches: Key to Social Media Success | ChurchTechToday | Charities and Social Media | Scoop.it
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» 4 reasons why blog post titles matter

» 4 reasons why blog post titles matter | Charities and Social Media | Scoop.it
Social media consulting for nonprofits
Heather Card's insight:

A title is critical - if it doesn't catch people's attention, they may not bother to read it. Take the time to craft an engaging one!

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Twitter Best Practices for Brands [INFOGRAPHIC] | Social Media Today

Twitter Best Practices for Brands [INFOGRAPHIC] | Social Media Today | Charities and Social Media | Scoop.it
Twitter could be the best way ever for a brand listen to and react to its customers. But sadly some brands and their social media strategy approach are missing opportunities.
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How Churches Use Social Media [INFOGRAPHIC]

How Churches Use Social Media [INFOGRAPHIC] | Charities and Social Media | Scoop.it
Religion isn't a word often associated with technology — but it should be. Communication between religious organizations and their followers has blossomed on social media. Many ...
Heather Card's insight:

Interesting stats for churches.

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Building Your Presence with Facebook Pages: a guide for causes and nonprofits

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Five Types of Tweets Nonprofits Should Never Post on Twitter

Five Types of Tweets Nonprofits Should Never Post on Twitter | Charities and Social Media | Scoop.it
If your nonprofit is not getting retweeted on Twitter, then you haven't yet found your Twitter voice. Retweets ensure increased exposure of your nonprofit's avatar which ultimately results in more ...
Heather Card's insight:

People want real, authentic engagement. I think it is hard to achieve this when time is such a precious comodity. We will keep learning!

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The Danger of Gaining More Twitter Followers [COMIC]

The Danger of Gaining More Twitter Followers [COMIC] | Charities and Social Media | Scoop.it
It's natural to want more Twitter followers, but you should be careful what you wish for.
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4 Ways the Twitter You Know is Changing Forever

4 Ways the Twitter You Know is Changing Forever | Charities and Social Media | Scoop.it
Twitter is changing dramatically, become more of a platform than a tool. This has major consequences. Here are 4 ways Twitter is changing.
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