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Charities and Social Media
a collection of resources on social media for charities
Curated by Heather Card
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The Next Layer Of Social Media

The Next Layer Of Social Media | Charities and Social Media | Scoop.it
What's next for Social Media? If I had a dime for every time I've been asked that question... More often than not, I deflect the question. I'm humble enough to know that my optics into what works and where this...
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How to Conduct a Social Media Audit

How to Conduct a Social Media Audit | Charities and Social Media | Scoop.it
Talking with a new client today, I was asked how I perform a social media audit. This is a very important part of the process when working with social media strategy.
Heather Card's insight:

Although this article relates to business, it has good applicability for charities.

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Can I Register a Hashtag?

Can I Register a Hashtag? | Charities and Social Media | Scoop.it
 Hashtags are a great way to organize your social media updates and to find others who are talking about the same things you are talking about. Hashtags are definitely here to stay, with Facebook recently adding the feature to their network, […]...
Heather Card's insight:

If you want to say, "Hey world, we're using this Hashtag" registering your hashtag makes sense. Great post by Kivi.

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#Hashtastic – hashtags on different social networks

#Hashtastic – hashtags on different social networks | Charities and Social Media | Scoop.it
How do hashtags differ on social media? Each social network uses hashtags differently. Lilach Bullock social media expert explains how each differs.
Heather Card's insight:

A great overview about how hashtags are used on different social networks.

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Hashtag Tools That Will Improve Social Media Exposure | Social Media Today

Hashtag Tools That Will Improve Social Media Exposure | Social Media Today | Charities and Social Media | Scoop.it
Tagdef.com will help you find popular #hashtags. You can enter a hashtag term and find out its meaning, date first used and related hashtags. This also lists what is popular, all time high, new tags and top users.
Heather Card's insight:

Great tools for searching and to inform your own tagging.

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New Facebook Feed Algorithm: What Marketers Need to Know - Blog by Encore

New Facebook Feed Algorithm: What Marketers Need to Know - Blog by Encore | Charities and Social Media | Scoop.it
If you have a page with thousands of fans, a small percentage increase or decrease can make a huge difference in exposure.
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Is Facebook Fading? What Could Be Next on the Social Media Horizon?

Is Facebook Fading? What Could Be Next on the Social Media Horizon? | Charities and Social Media | Scoop.it
The social network's popularity is subsiding, especially among younger users. Is Facebook fading, and what does this mean for how we connect with members?
Heather Card's insight:

Charities will need to be aware of their social environments and the audience they are trying to reach. It is like any channel--you have to be ready to move if necessary.

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9 Tools to Improve Social Media Productivity

9 Tools to Improve Social Media Productivity | Charities and Social Media | Scoop.it
Do you find that the daily demands of social media promotion are increasing? Thankfully, there are several wonderful tools that can help. Here are 9 social media tools that will help you save time and improve your productivity.
Heather Card's insight:

Now that social media has matured, everyone is looking for ways to be more productive in producing great posts for their causes. This is a great list.

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Social Media Tips That May Not Be So Obvious - Online Fundraising, Advocacy, and Social Media -

Social Media Tips That May Not Be So Obvious - Online Fundraising, Advocacy, and Social Media - | Charities and Social Media | Scoop.it
Social Media has gone mainstream. Facebook, Twitter, and icons for other social networks show up o...
Heather Card's insight:

Frogloop has identified some important tips for refining your social media posts. Editing preview text and selecting the best pictures can made a huge difference for your post. Thanks to my friends at Idealware for sharing it.

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Understanding the big changes to Facebook Insights

Understanding the big changes to Facebook Insights | Charities and Social Media | Scoop.it
Facebook has just rolled out a new look to Facebook Insights, including some important changes to its metrics reports. In this 10-minute video we'll step you through the changes and what they mean for your organization or nonprofit.
Heather Card's insight:

I like the post clicks separation. Allows you to have a sense to who is "lurking" even if they don't engage. This video is a great overview of how to use the reports.

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How Organizations Structure Social Media Teams [Infographic] | ChurchTechToday

Heather Card's insight:

This infographic gives an excellent summary not only of what organizations are doing, but what type of skills they are looking for in a social media position.

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5 Creative Ways to Drive More Traffic to Your Blog Posts | Social Media Examiner

5 Creative Ways to Drive More Traffic to Your Blog Posts | Social Media Examiner | Charities and Social Media | Scoop.it
Blogging: how to promote your blog post over a wider variety of social platforms and different types of media.
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Out with Text to Donate, In with Apps for Mobile Fundraising - Nonprofit Hub - Nonprofit Hub

Fundraising takes many shapes and forms. Today, online fundraising reigns supreme. Learn how mobile fundraising has become the standard for nonprofits.
Heather Card's insight:

Yet another reason to optimize for mobile. Text to donate has lots of fixed costs and is currently limited to small donation amounts. It make it difficult for all but the largest charities to get in the game.

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A Detailed History Of Social Media - Infographic

A Detailed History Of Social Media - Infographic | Charities and Social Media | Scoop.it

Do you know the history of social media? Think we'll remember Facebook in 20 years? This detailed timeline is a must-see.

 

Social media began decades before the Facebook era. It started, more or less, with CompuServe and Arpanet back in 1969. A couple years later, the first-ever email was sent.

It has evolved over the past few decades into a powerful tool, as seen in this social media history timeline. With so much that’s happened over the past few decades, we can only guess what’s coming next for social media.


Via Lauren Moss
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Charles Rein's comment, July 24, 2013 3:38 PM
From the land of "Wired Telephones" USA, we can now look at how explosive Global growth and the potential 5-7 billion people who will always use a Smart or Cell device
Eleonora Guglielman's curator insight, August 1, 2013 9:18 AM

Nice infographic

lbligen's curator insight, August 4, 2013 5:44 AM

Always new background information.

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Preventing Social Media Chaos When Staff Turns Over | Social Media Strategy for Nonprofits and Businesses

Preventing Social Media Chaos When Staff Turns Over | Social Media Strategy for Nonprofits and Businesses | Charities and Social Media | Scoop.it
Your description
Heather Card's insight:

Super practical advice in this article. Social media is a communication channel and these fairly simple steps help to protect the social investments.

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30 Super Useful Nonprofit Hashtags – Twitter Chats, Too!

30 Super Useful Nonprofit Hashtags – Twitter Chats, Too! | Charities and Social Media | Scoop.it
Twitter really shines as a communications tool when you use it with hashtags. Hashtags are words or phrases prefixed with the hash symbol (#), #justinbeiber for example.
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» 6 Key Points from Nonprofit Fundraising Donations by Generation Report

» 6 Key Points from Nonprofit Fundraising Donations by Generation Report | Charities and Social Media | Scoop.it
Toronto Call Centre, eBusiness and mail house specializing in fundraising services blogging about non-profit, CSR, social media and other business news
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The Non-Profit Marketing Blog

The Non-Profit Marketing Blog | Charities and Social Media | Scoop.it
Heather Card's insight:

A good remnder about the character of social media. It is a different channel.

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What’s the Difference Between Likes, Comments and Shares?

What’s the Difference Between Likes, Comments and Shares? | Charities and Social Media | Scoop.it
All engagement is not created equal. Facebook knows this and so do you. Facebook's newsfeed algorithm (Edgerank) places a different weight on likes, comments and shares - giving shares the most weight, and likes the least.
Heather Card's insight:

Just a good reminder when thinkin about content you want to post.

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5 Twitter Hashtag Monitoring Tools You Didn't Know Existed

5 Twitter Hashtag Monitoring Tools You Didn't Know Existed | Charities and Social Media | Scoop.it
I will take you to some Twitter hashtag monitoring tools that are more powerful than your classic hashtags.org, and which will help you use hashtags in your campaign more effectively.
Heather Card's insight:

Thanks Robin Good for sharing this blog. 5 great free tools. The proliferation continues.

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The Complete Guide To Hashtag Etiquette [INFOGRAPHIC] - AllTwitter

The Complete Guide To Hashtag Etiquette [INFOGRAPHIC] - AllTwitter | Charities and Social Media | Scoop.it
The Complete Guide To Hashtag Etiquette [INFOGRAPHIC]
Heather Card's insight:

using hashtags is a great way to filter content and listen to what's happening. This infographic has some practical tips on using hashtags well.

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3 Can't-Forget Essentials for Effective Donor Pages [VIDEO] - Nonprofit Hub

3 Can't-Forget Essentials for Effective Donor Pages [VIDEO] - Nonprofit Hub | Charities and Social Media | Scoop.it
Donation pages are one of the most important elements of your nonprofit website. Learn how effective donor pages allow your website to pay for itself.
Heather Card's insight:

This is great advice. I think it is also a great idea to have someone go through your donor page who is not connected with your charity. Sometimes we are too close to it.

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