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Charities and Social Media
a collection of resources on social media for charities
Curated by Heather Card
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8 Random But Useful Social Media Tips for Nonprofits

8 Random But Useful Social Media Tips for Nonprofits | Charities and Social Media | Scoop.it
For nonprofit admins that do not have the time to regularly research social media trends, it can be a battle to stay ahead of the learning curve. In addition to the time required to create content ...
Heather Card's insight:

Some great tips. 

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Facebook falling out of favor with teens | Sci-Tech | DW.DE | 02.01.2014

Facebook falling out of favor with teens | Sci-Tech | DW.DE | 02.01.2014 | Charities and Social Media | Scoop.it
A British researcher has declared Facebook "dead" among teens, despite high penetration. How young people use Facebook certainly does seem to be changing: It's part of a general evolution in the social media landscape.
Heather Card's insight:

If teens are in your target demographic, how are you adjusting to the changing landscape?

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7 powerful Facebook statistics you should know for a more engaging Facebook page

7 powerful Facebook statistics you should know for a more engaging Facebook page | Charities and Social Media | Scoop.it
This post was originally published on the Buffer blog.



One of the things we focus on most at Buffer is the best time to post to Twitter and Facebook. This is because we want ...
Heather Card's insight:

Seven statistics that will help you sharpen your engagement on Facebook. Worth the read.

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Facebook’s Latest News Feed Algorithm Update – Why You Need to Keep Calm and Carry On

Facebook’s Latest News Feed Algorithm Update – Why You Need to Keep Calm and Carry On | Charities and Social Media | Scoop.it
Facebook's News Feed algorithm will soon put a damper on external links to memes, suggest related articles, and resurface updates with new comments.
Heather Card's insight:

Take note of these Facebook Algorithm updates and adjust your sharing strategy accordingly!

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An Explanation of all Four Facebook Ad Types [Chart]

An Explanation of all Four Facebook Ad Types [Chart] | Charities and Social Media | Scoop.it
Facebook ads differ from almost every other type of internet ad in at least two important ways: Facebook ads target the interests expressed by each user in their profile details, the Pages and Groups they like, and updates they post on their...
Heather Card's insight:

a helpful overview of Facebook Ad types.

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Social Media: Six Ways to Evolve in 2014

Social Media: Six Ways to Evolve in 2014 | Charities and Social Media | Scoop.it
There are just a few more business days in the year so we're taking a look at the way social media should evolve in 2014. Here are six things to consider.
Heather Card's insight:

There are a couple of great ideas in this blog.

 

One is about experimenting what works for your social media channels. Don't be afraid to try something different until you hit the sweet spot. 

 

I also like her focus on sharing 80% about others and 20% about you. 

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How Twitter's new expanded images increase clicks, retweets and favorites [New data] - - The Buffer Blog

How Twitter's new expanded images increase clicks, retweets and favorites [New data] - - The Buffer Blog | Charities and Social Media | Scoop.it
I recently covered some big changes that Twitter has made, and here is another one. Twitter just added inline images to tweets so that you don’t need to click a link to see an attached image, but rather the Tweet itself expands.
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8 Apps to Beautify Your Pinterest Quotes

8 Apps to Beautify Your Pinterest Quotes | Charities and Social Media | Scoop.it
For all those Pinterest users tired of seeing poorly made quote posts, here are some easy and free ways to turn a drab quote into a stylish one.
Heather Card's insight:

Great tips to make your posts more visually appealing.

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The Non-Profit Marketing Blog

The Non-Profit Marketing Blog | Charities and Social Media | Scoop.it
Heather Card's insight:

This is an excellent idea, not just before the December giving rush, but also on a regular basis and before major campaigns. Perhaps an even better idea is to connect with a few donors that will give you honest feedback and ask them to help you with this process.

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Twitter Quitters And The Unfiltered Feed Problem | TechCrunch

Twitter Quitters And The Unfiltered Feed Problem | TechCrunch | Charities and Social Media | Scoop.it
At its heart, Twitter is a firehose. Everything you tweet shows up to every one of your followers. It's what makes Twitter feel like the real-time pulse of the world. But it could also be preventing Twitter from growing.
Heather Card's insight:

As social media matures, people will be looking to make sense of the noise. The problem at Twitter is not unique. The message for charities. Quality of posts matters. Make sure you are someone worth following.

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10 Distractions You MUST Avoid as a Facebook Page Owner

10 Distractions You MUST Avoid as a Facebook Page Owner | Charities and Social Media | Scoop.it
Do you struggle to use your time wisely when running your Facebook Page? I know I do. That's why I put together this list of distractions you MUST avoid.
Heather Card's insight:

Distractions....same old problem, different channel. A good reminder that focus is a key helper for productivity.

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How Non Profit Marketers Should Respond to Facebook Story Bump

How Non Profit Marketers Should Respond to Facebook Story Bump | Charities and Social Media | Scoop.it
Facebook Story Bump: here's how this new feature helps your best updates stay at the top of Facebook news feed and tips to get more engagement.

Via Marie Ennis-O'Connor
Heather Card's insight:

Great blog post and some good suggestions to follow.

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Marie Ennis-O'Connor's curator insight, September 8, 2013 11:32 AM

Facebook has tweaked its algorithm - again! So it's time to review your Facebook posts to maximise engagement with your audience.

 

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Highlight: The Struggle to Connect Strangers

Highlight: The Struggle to Connect Strangers | Charities and Social Media | Scoop.it
Social networks are great ways to maintain connections with your friends and share relevant information, but how do you create a social network that helps you meet people?

Th...
Heather Card's insight:

The next thing for social media...connecting strangers. Interesting implications for charities and non-profits.

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2013: The Year Nonprofit Social Media Grew Up | Social Media Strategy for Nonprofits and Businesses

2013: The Year Nonprofit Social Media Grew Up | Social Media Strategy for Nonprofits and Businesses | Charities and Social Media | Scoop.it
Your description
Heather Card's insight:

A great analysis of the trends. How is your organization doing?

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The Ultimate Social Media Tip Sheet - Heidi Cohen

The Ultimate Social Media Tip Sheet - Heidi Cohen | Charities and Social Media | Scoop.it
Looking for the ultimate 2013 social media tip sheet? If so, here it is packed with 101 tactics to get your social media strategy on course to succeed.

Via Marie Ennis-O'Connor
Heather Card's insight:

There's bound to be a least one tip on this list you can use!

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Marie Ennis-O'Connor's curator insight, December 31, 2013 4:57 AM

Some good tips to take your non profit marketing through 2014

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6 Tips for Better Photographs

6 Tips for Better Photographs | Charities and Social Media | Scoop.it
The web is a visual space and most people won’t read your whole newsletter, but they will look at the pictures.
Heather Card's insight:

Social media is visual...so it's great to have some tips on how to make our photos better.

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4 Pinterest Tools to Grow and Measure Your Pinterest Presence

4 Pinterest Tools to Grow and Measure Your Pinterest Presence | Charities and Social Media | Scoop.it
These affordable Pinterest tools have time-saving shortcuts and functions to help measure your efforts, monitor competitors and create stunning images.
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Millennials' mobile tech savvy leaves boomers behind

Millennials' mobile tech savvy leaves boomers behind | Charities and Social Media | Scoop.it
Canadian adults aged 33 and under are twice as likely to own a smartphone as older individuals, and are far more likely to use their phones for email and social networking, a new survey indicates.
Heather Card's insight:

Canadian insights on how different demographics are using their smartphones. Is your mobile strategy up to snuff?

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8 Surprising New Instagram Statistics to Get the Most out of the Picture Social Network - - The Buffer Blog

8 Surprising New Instagram Statistics to Get the Most out of the Picture Social Network - - The Buffer Blog | Charities and Social Media | Scoop.it
How do the latest Instagram stats and instagram statistics influence how we should approach posting on the social network? We've revealed it here:
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Teens Don't Think Facebook Is Cool Anymore

Teens Don't Think Facebook Is Cool Anymore | Charities and Social Media | Scoop.it
This post originally appeared in Business Insider. By Jim Edwards Twitter has overtaken Facebook as the social media network that is most important to teens, according to Piper Jaffray's semi-annual teen market research report.
Heather Card's insight:

I've been sensing this trend for a long time--now we have the research. How does this impact your channel choice and social media efforts?

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Sharing Infographics on Social Media | Social Media Today

Sharing Infographics on Social Media | Social Media Today | Charities and Social Media | Scoop.it
Sharing is caring, but when it comes to infographics, be sure to share with care. Of course, the “right” way to share an infographic depends on the platform on which you’re sharing it.
Heather Card's insight:

Some practical tips for taking full advantage of visual on various platforms. I love how Brittany is very specific about each platform. Worth the read.

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4 Brand New Pinterest Features Nonprofits Should Know About

4 Brand New Pinterest Features Nonprofits Should Know About | Charities and Social Media | Scoop.it
Here is a summary of some of the most recent changes to Pinterest features in the last month, and how they will affect nonprofits.
Heather Card's insight:

A great article on new Pinterest features. 

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Three Essential Components Of Successful Social Media Campaigns

Three Essential Components Of Successful Social Media Campaigns | Charities and Social Media | Scoop.it
Women Action & the Media's new Action Network When working in the world of social change, it's easy to get excited about a new campaign when we're inspired by hope or outraged by injustice.
Heather Card's insight:

I like this post because it provides a helpful way to get at setting tangible goals for social media. We all talk about it, but do we put our stake in the ground? Going the extra mile to provide sample Facebook text and tweets is a great idea too.

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How fake Facebook 'likes' are hitting genuine businesses - Channel 4 News

How fake Facebook 'likes' are hitting genuine businesses - Channel 4 News | Charities and Social Media | Scoop.it
Facebook seemed like the perfect way to publicise Mark McAndrew's online fundraising project - until he began to suspect that many of the fans of his Facebook page were fakes.
Heather Card's insight:

A caution for charities using Facebook Ads to generate likes.

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10 Surprising social media statistics

10 Surprising social media statistics | Charities and Social Media | Scoop.it
If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media.
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