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» 6 Key Points from Nonprofit Fundraising Donations by Generation Report

» 6 Key Points from Nonprofit Fundraising Donations by Generation Report | Charities and Social Media | Scoop.it
Toronto Call Centre, eBusiness and mail house specializing in fundraising services blogging about non-profit, CSR, social media and other business news
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Charities and Social Media
a collection of resources on social media for charities
Curated by Heather Card
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8 Ways You Can Create a Winning Instagram Profile |

8 Ways You Can Create a Winning Instagram Profile | | Charities and Social Media | Scoop.it
Create a winning Instagram profile using examples from Nike, Zappos, KitchenAid or WalMart to help you grow your reach, build engagement and increase sales.
Heather Card's insight:

I love the creativity of this blog post. The key is that the sale doesn't scream at you. 

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8 Tips for Success on Facebook's New Video Advertising Platform

8 Tips for Success on Facebook's New Video Advertising Platform | Charities and Social Media | Scoop.it
Experts weigh-in on the best way to make the most out of Facebook's new video advertising platform.
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The Complete Guide to Stand-Out Social Media Formatting

The Complete Guide to Stand-Out Social Media Formatting | Charities and Social Media | Scoop.it
Social media formatting tips and tricks to make your content stand out on Twitter, Facebook, Google+, LinkedIn, Pinterest and your blog
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10 Free Design Tools for Creating Stunning Visual Content

10 Free Design Tools for Creating Stunning Visual Content | Charities and Social Media | Scoop.it
Get all the free tools and resources you need to take your visual content up a notch.
Heather Card's insight:

Visual content sharing is so key for social media platforms. This blog highlights some free tools to make that job easier on a budget.

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14 Tools To Help You Add Images For Your Social Media Posts

14 Tools To Help You Add Images For Your Social Media Posts | Charities and Social Media | Scoop.it
You really have no excuse to post a big block of text--and face it no one is going to click on it. Here's how to make your social media posts more...
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Non Profit Websites: 10 Keys to Success | Vandelay Design

Non Profit Websites: 10 Keys to Success | Vandelay Design | Charities and Social Media | Scoop.it
Non profit organizations tend to have limited budgets and limited involvement from members for planning, designing and maintaining websites. This often results in a site that doesn't really achieve everything that it could for the organization and the people involved. In recent years there has been an increasing number of organizations that are doing great things with their websites and truly making them valuable and effective. In this article we'll look at the keys to an effective non-profit organization website, while showcasing some examples from specific sites. 1. Clear Description of the Organization's Mission/Purpose Many of the visitors that will be arriving at the website will not be familiar with the organization. Upon arriving, they should be able to quickly get an idea of why the organization exists and a basic picture of what they do. The full mission statement or purpose statement is sometimes part of an About Us page, but first time visitors to the home page should have an idea of why the organization exists without even visiting another page. The About Us page can of course provide more details, but visitors should not need to navigate through the site in order to understand the basic purpose of the organization. There are a number of different ways to help convey a message of mission or purpose on a home page. In some cases there will be a brief one or two sentence statement that is located in a prominent position. Photos and images can also help to communicate purpose.
Heather Card's insight:

A concise summary of the essential elements you need to have on your charity website. Sometimes we miss the basics and lose valuable connections as a result.

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18 Ways to Improve Your Facebook News Feed Performance

18 Ways to Improve Your Facebook News Feed Performance | Charities and Social Media | Scoop.it
Discover 18 tips and tactics to help you gain more visibility for your posts in the Facebook News Feed and boost your Facebook reach.
Heather Card's insight:

Pretty sure you will find at least one idea from this post to help you increase your Facebook News Feed Performance.

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How social media can change the face of fundraising

How social media can change the face of fundraising | Charities and Social Media | Scoop.it
Ian Pearman explains how charities, like Kids Company and Refuge, are using social media to change the face of fundraising
Heather Card's insight:

The next thing for social media fundraising. As the channels mature, it will be interesting to see the creativity that develops.

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These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found

These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found | Charities and Social Media | Scoop.it
Science confirms what Buzzfeed and Upworthy already know: In the hierarchy of digital contagion content that evokes powerful emotions floats...
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2013: The Year Nonprofit Social Media Grew Up | Social Media Strategy for Nonprofits and Businesses

2013: The Year Nonprofit Social Media Grew Up | Social Media Strategy for Nonprofits and Businesses | Charities and Social Media | Scoop.it
Your description
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A great analysis of the trends. How is your organization doing?

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The Ultimate Social Media Tip Sheet - Heidi Cohen

The Ultimate Social Media Tip Sheet - Heidi Cohen | Charities and Social Media | Scoop.it
Looking for the ultimate 2013 social media tip sheet? If so, here it is packed with 101 tactics to get your social media strategy on course to succeed.

Via Marie Ennis-O'Connor
Heather Card's insight:

There's bound to be a least one tip on this list you can use!

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Marie Ennis-O'Connor's curator insight, December 31, 2013 4:57 AM

Some good tips to take your non profit marketing through 2014

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6 Tips for Better Photographs

6 Tips for Better Photographs | Charities and Social Media | Scoop.it
The web is a visual space and most people won’t read your whole newsletter, but they will look at the pictures.
Heather Card's insight:

Social media is visual...so it's great to have some tips on how to make our photos better.

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4 Pinterest Tools to Grow and Measure Your Pinterest Presence

4 Pinterest Tools to Grow and Measure Your Pinterest Presence | Charities and Social Media | Scoop.it
These affordable Pinterest tools have time-saving shortcuts and functions to help measure your efforts, monitor competitors and create stunning images.
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social fundraising campaign

social fundraising campaign | Charities and Social Media | Scoop.it
Social fundraising campaign infographic with some stats and suggestions on running your own social fundraising campaign.
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Optimize Your Facebook Page for Search | Social Media Today

Optimize Your Facebook Page for Search | Social Media Today | Charities and Social Media | Scoop.it
There are over 1.2 billion Facebook users, more than half use Facebook every day (757 million daily active users on average in December 2013). One common way people use Facebook is for social search engine. Facebook users can do a variety of complex searches that combine their personal friend network with a topic, brand, cause, etc.
Heather Card's insight:

Facebook is like your second website. This blog has some very practical tips for optimizing search engine results on Facebook. It is also important to look at your cover photo and use it to the maximum potential. 

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HOW TO: Host a Tweet Chat for Your Nonprofit

HOW TO: Host a Tweet Chat for Your Nonprofit | Charities and Social Media | Scoop.it
Excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The rise of Twitter has resulted in a new campaign awareness strategy and online event known as a tweet chat. Organized arou...
Heather Card's insight:

I love this idea of a concentrated time to engage with Twitter followers.

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Nonprofit Content Marketing Research: Successes and Challenges

Nonprofit Content Marketing Research: Successes and Challenges | Charities and Social Media | Scoop.it
Content Marketing Institute is pleased to announce our first-ever research study on nonprofits. Download the "Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends — North America" repo...
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Facebook Call To Action Buttons on Organic Posts [How-to] - Social Strand Media

Facebook Call To Action Buttons on Organic Posts [How-to] - Social Strand Media | Charities and Social Media | Scoop.it
Tutorial on Facebook call to action buttons on organic posts.
Heather Card's insight:

A helpful step-by-step guide.

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How to Share Infographics on Social Media - Best Practices [Infographic]

How to Share Infographics on Social Media - Best Practices [Infographic] | Charities and Social Media | Scoop.it
You should share infographics with your readers and social media fans! This post will show you how to do it the right way.
Heather Card's insight:

A great infographic with some practical tips on how to share infographics across various platforms.

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Social Media: 7 Deadly Sins – Blogger Effect

Social Media: 7 Deadly Sins – Blogger Effect | Charities and Social Media | Scoop.it
There is no right answer when it comes to social media. Every brand, blogger and non-profit will do it differently and they should. We all have different audiences and we should be mindful of those audience rather than stick to "best practices".
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The Non-Profit Marketing Blog

The Non-Profit Marketing Blog | Charities and Social Media | Scoop.it
Heather Card's insight:

How will will you adjust your social media communication as a result of these stats?

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8 Random But Useful Social Media Tips for Nonprofits

8 Random But Useful Social Media Tips for Nonprofits | Charities and Social Media | Scoop.it
For nonprofit admins that do not have the time to regularly research social media trends, it can be a battle to stay ahead of the learning curve. In addition to the time required to create content ...
Heather Card's insight:

Some great tips. 

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Facebook falling out of favor with teens | Sci-Tech | DW.DE | 02.01.2014

Facebook falling out of favor with teens | Sci-Tech | DW.DE | 02.01.2014 | Charities and Social Media | Scoop.it
A British researcher has declared Facebook "dead" among teens, despite high penetration. How young people use Facebook certainly does seem to be changing: It's part of a general evolution in the social media landscape.
Heather Card's insight:

If teens are in your target demographic, how are you adjusting to the changing landscape?

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7 powerful Facebook statistics you should know for a more engaging Facebook page

7 powerful Facebook statistics you should know for a more engaging Facebook page | Charities and Social Media | Scoop.it
This post was originally published on the Buffer blog.



One of the things we focus on most at Buffer is the best time to post to Twitter and Facebook. This is because we want ...
Heather Card's insight:

Seven statistics that will help you sharpen your engagement on Facebook. Worth the read.

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Facebook’s Latest News Feed Algorithm Update – Why You Need to Keep Calm and Carry On

Facebook’s Latest News Feed Algorithm Update – Why You Need to Keep Calm and Carry On | Charities and Social Media | Scoop.it
Facebook's News Feed algorithm will soon put a damper on external links to memes, suggest related articles, and resurface updates with new comments.
Heather Card's insight:

Take note of these Facebook Algorithm updates and adjust your sharing strategy accordingly!

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